Chip makers aren't all-in on metaverse hardware yet – we should know, we asked them
- Reference: 1636096984
- News link: https://www.theregister.co.uk/2021/11/05/chip_makers_metaverse/
- Source link:
Facebook, as a corporation, last week [1]rebranded itself Meta , and is betting its future around a metaverse, or a large virtual-reality world in which people create and appear as avatars that can interact, play, and work. Meta is building virtual reality headsets and other hardware to meet its vision, but it will need chip makers and hardware companies to create the underlying electronics and infrastructure.
Qualcomm dedicated some time early in an earnings call this week highlighting its XR platform – XR being a term encompassing virtual and mixed reality scenarios – which includes chips and software for virtual reality devices. But other than that no more time was spent on kit dedicated to the metaverse.
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"Our early investments have established Snapdragon XR as a device platform of choice for connecting physical and digital spaces. And recent market developments position us as one of the key enablers of the metaverse opportunity," said Cristiano Amon, CEO of Qualcomm.
[3]
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Imagination, which makes mobile graphics processor designs, is being cautious, and will watch how the opportunity develops over the next decade. The metaverse is an interesting concept, but "we must remind ourselves that there is a significant gap between reality and expectation," a company spokesman told The Register .
"From a processing standpoint, there’s a considerable demand for power especially when rendering realistic virtual environments at that scale," he said.
[5]
There are challenges and opportunities that come with GPU products in the graphics-driven metaverse, but the "concept is still in its infancy and will require digital infrastructural change across a variety of areas for it to be implemented successfully," the spokesman said.
[6]Zuckerberg wants to create a make-believe world in which you can hide from all the damage Facebook has done
[7]Did you know there is an Oculus for Business? Make that 'was' – because Facebook has canned it after two years
[8]Get ready for full holograms and 6G while living in the metaverse, says Samsung
[9]Facebook posts job ad for 10,000 'high-skilled' roles to 'build the metaverse' – and they'll all be based in the EU
Nvidia is ahead of other chip makers in the metaverse opportunity, and stands to gain if the idea takes off. The graphics card maker provides tools like its Omniverse platform for companies to build a metaverse without borders so users can theoretically jump from a Facebook metaverse to the universe of Roblox or Minecraft.
"The metaverse is vast – just like the internet, it will be a collaborative effort to build. Omniverse is a technology layer focused on connecting and building physically accurate virtual worlds or “digital twins” to help solve the world's hardest engineering and science problems," Richard Kerris, vice president of the Omniverse development platform at Nvidia, told The Register .
The company is holding multiple [10]metaverse sessions at its upcoming GTC conference next week, including one in which Tim Sweeney, founder and CEO of Epic Games, and Morgan McGuire, chief scientist at Roblox will participate.
Nvidia is dedicating its latest RTX graphics cards to run the Omniverse platform.
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Arm sees the metaverse and emerging virtual and mixed reality ecosystem as an opportunity for mobile-based experiences using its high-performance, low-power specialized processor designs.
"To address this, we started our Total Compute strategy more than 2 years ago to prepare for the expansion of high-performance compute to address specific workloads – like ML – which will feature heavily in these type of XR use cases and applications," Ian Smythe, vice president of marketing, Arm client line of business told The Register . Arm designs are also likely to feature in licencees' metaversal products: Qualcomm's XR platform is based on the chip designer's specs.
Intel and AMD declined to comment for the story. The companies haven't talked extensively about the metaverse opportunity. ®
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[1] https://www.theregister.com/2021/10/29/zuckerberg_meta_facebook/
[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2YYlXyvHRdvD@ncNEcnSzNwAAAEg&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YYlXyvHRdvD@ncNEcnSzNwAAAEg&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YYlXyvHRdvD@ncNEcnSzNwAAAEg&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[5] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YYlXyvHRdvD@ncNEcnSzNwAAAEg&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[6] https://www.theregister.com/2021/10/29/zuckerberg_meta_facebook/
[7] https://www.theregister.com/2021/10/29/oculus_for_business_retired/
[8] https://www.theregister.com/2021/10/28/samsung_previews_6g/
[9] https://www.theregister.com/2021/10/18/facebook_metaverse/
[10] https://events.rainfocus.com/widget/nvidia/nvidiagtc/sessioncatalog?search=metaverse
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_onprem/personaltech&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YYlXyvHRdvD@ncNEcnSzNwAAAEg&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[12] https://whitepapers.theregister.com/
Re: "the metaverse opportunity"
There are some intermediate options inbetween 'all processing done on headset' and 'all processing done on central server'. Processing could be done on a device carried by the user, or by a machine in the same room or building without appreciable lag (the thing about light is that it's fast. Really fast. Etc)
I have no interest in this Facebook Meta project. Hopefully Apple's upcoming ARVR project will deprive Facebook of an initial commanding market share in any 'metaverse'. Apple have the reputation, silicon, and the in-depth approach to offer something better Facebook. Even Apple's graphic APIs are currently a good fit for foveated rendering, using defferred tile-based rendering as they do.
Re: "the metaverse opportunity"
Metaverse Opportunity means more time to burgle your house while you are oblivious to my presence.
Re: "the metaverse opportunity"
Q: What do the words 'Zuck" and "Meta" have in common?
A: They are both 4-letter words.
Zuck is building a sewer. The sooner he gets flushed away the better.
Failing that... sent to Sing-sing for life for crimes against humanity.
It's going to be awfully quiet
back here in the real world, when all the cool kids have moved the metaverse.
Re: It's going to be awfully quiet
Well yeah, VR headsets are a better match for headphones... but the there'll be occasion THUMP arghDAMNthathurt as someone trips over a coffee table or cat.
Meow! Well you shouldn't have been sitting there should you!!
Okay, VR goggles for cats. I'm now eliciting round one investment to develop this concept. Please send money. Please don't send cats.
Re: when all the cool kids
have been assimilated into the Borg and are lost to society forever.
Zuck wants to create an army of zombie warriors so that he can take over the world and become Emperor Zuck the First.
Ever noticed just how many anti-VR people say stuff like the above "but never having tried any personally"....
Perhaps TRY the technology before announcing its dead / too heavy / damages your eyes etc.
No-one gets away with saying "this car I've never driven, seen or ever been inside of is horrible to drive"....why should they get away with it just because its VR?
Just the typical "sheet music / radio / books / TV / Dancing / rock music / computers / Streaming Services / Internet" will make our children into ravenous murderous perverts nonsense all over again
I've tried it, my office has a set in the breakroom and it's pretty cool... for games and entertainment
would i fork out for 2x it and all the accompanying hardware and space requirements just so my wife and i can get zoom++ for work? zuck's living in fairy land
I can see some good productivity applications for AR/VR, but the current stuff looks like Windows XP Tablet Edition hardware... I only ever saw one XPTE machine in the wild, strapped to the arm of a hard-hatted surveyor in the middle of a city.
The tech - lower power processers, more suitable OS and UI etc - wasn't quite ready for the masses. Now of course iPads and even touchscreen Windows machines are everywhere.
Also: fuck Facebook.
XPTE was... not terrible . I used one a few times at [RedactedCo] when I was tracking down printers that were not where they were supposed to be, because some chucklehead decided to swap it for a broken one and put the broken one back on the shelf. :( The units themselves were bought for a marketing project, played with, and returned back to us as "we tried it, we didn't like it."
I can see applications and uses for augmented reality sets- repair manuals stored on appropriately ruggedized device, and a wearable headset (like one of the hated Google Glass devices) to project the appropriate page of the repair manual or steps for the repair for the machine you are working on in front of you instead of having to rely on a worn, dirt-stained paper manual. Pokemon Go was a pretty slick AR app as well.
With luck, the tech will get better if it ever really takes off. We just need more than the two companies to really work on developing the hardware for it.
And yeah, f&*k facebook.
The first three paragraphs are good. I can totally get that. Would I try VR (again)? Yeah, sure. Tried it a decade or so ago, times have changed, technology has improved etc. Would I spend a lot of money on the hardware to try it and then decide that I'm good? No way.
Then there's the last paragraph... good grief!
It's one thing to call rock music the work of the devil, and there's the other thing of not wanting a company that constantly and blatantly violates privacy laws, nay is even built around the violation of those laws, to have your data.
Plus we had something like that, it was called "second life" and was hyped quite a bit. And then the flying dongs happened... (I'm not saying the "metaverse" won't work, but precedence shows it to be tricky to keep it sort of civilised[*]).
[*] ah, my bad, in the article they mention it to "be a collaborative effort like the internet", like the intelligence of crowds (Zappa had to say something about that, specifically about "movements"). So it is doomed.
Indeed, the whole idea sounds very one-size-fits-all. Rock concert? Maybe, they've done it in fortnite, but once you've done a few bobbing around alongside other avatars it's all going to get samey, and you're still listening on the same tinny speakers. Cinema? You go to a cinema for completely different reasons, we've been able to watch movies at home for decades, we can now watch pretty much whatever we want, cinemas are still open. Doctor's appointment? Remote consultations are more common now, sure, but they need to look at your actual rash or whatever, your cartoon avatar is pretty useless for diagnosis.
What a lot of this favours is companies with the clout to employ the big teams needed to create 'experiences'. From nvidia's point of view it sells chips.
Re: why should they get away with it just because its VR?
Wrong argument.
Nobody says any such thing about a car they've never been in.
VR has two things that you do not need to have tried to know about : it has a bulky headset and it requires a lot of power. There's also the fact that the visuals are a far cry from what I can see on my PC screen (from published screengrabs on the Web).
Here's a list of other things I know about and have no intention of trying :
giving a blowjob
getting sodomized
being thrown in jail
I don't need to TRY them before having an opinion on these things. I know enough about them already.
Also, I note that you are not contradicting anything I said.
re: Try it first?
Just because you can walk out into the road and get run down by a hundred cars does not mean you should.
Like many here, I have zero desire to touch (with an 80ft barge pole) anything from Zuck Inc.
Rebranding yourself Meta
Self-referential twaddle.
Re: Rebranding yourself Meta
The whole thing stinks of marketing BS.
"Omniverse is a technology layer focused on connecting and building physically accurate virtual worlds or “digital twins” to help solve the world's hardest engineering and science problems,"
So they're going to be building FTL engines, curing disease, and cleaning-up the trash in the ocean? All with their VR headsets? Yeah, they better stay in VR land then, the real world is going to continue exactly as planned, and will ignore what their fancy goggles are showing them.
tbh, if Facebook is running it then any 'Virtual World' tey create will end up looking like The Purge within about 3 weeks
On Thursday Nvidia Market Value increased by equivalent of half Intels market value
Intel has big problems but it does have most of its (second rate) fabs more than a stones throw away from Chinese Military unlike its competitors.
Nvidia is Brand + CUDA plus not much else. AMD presentation on Monday of rival non gaming products could be interesting.
A few years back, when that weird Aussie Wikileaks bloke was hiding in an embassy with all the stuff about sex trials, extradition, etc., it seemed to some people that the propoganda master plan had worked: instead of all the shady government sneakery being the big international story that it was becoming attention had been diverted to stories about the weird bloke.
I wonder how Zuck-head's attempt to apply a similar strategy will play out. Until a month ago there were new stories every month about how Zuckbook was deliberately doing dastardly deeds that were even starting to piss off politicians of all parties. Now the press has been lured into stories about some VR omnishablesverse instead. Will people remember all the bad stuff that Zuck-head bases his business on? Or will they just think of the insignificant VR non-stories when his name is mentioned?
Whatever it ends up being
Safe to say that Facebook will not be part of it. Zuck doesn't understand how much the under 25 set hates Facebook. Renaming them "Meta" isn't going to fool anyone.
Zuck is so out of touch he ordered Instagram and Whatsapp to add Facebook branding a couple years ago, which clued in some of the younger people who were using those not realizing who owned them. He actually thought that would HELP, even though everyone under him was telling him it was a terrible idea. Presumably he was forced to admit Facebook is a toxic brand, hence the Meta rebrand, but that's like Google trying to hide behind Alphabet. No one will be fooled when Instagram suddenly replaces "Instagram by Facebook" with "Instagram by Meta" lol!
Why do I feel like this is like 2004 all over again ?
I appreciate the technology has moved on a lot, but the demonstrations of the Metaverse I’m seeing are very, very reminiscent of Second Life - a platform with a diehard niche audience that was supposed to be the next big thing.
The demonstration of someone using avatars at a virtual meeting has been done before and nobody really bought into it after the initial hype and it faded to niche use.
When you add headsets, it’s just unnatural and uncomfortable and seems to just be far too intrusive.
Good technology tends to disappear into the background, so useful things and work almost like magic. To me, VR is still extremely clunky and far more suited to game play than real world uses.
When I’ve expressed scepticism about VR, I have found I’m dismissed as “old” or “not getting it”. I remain very underwhelmed by it and I won’t be holding my breath for a revolution, certainly based on current technology.
Even simple immersive tech like 3D TV remains a bit of a gimmick, despite decades of promise.
My view of it is that we are going to need practical holography before VR gets integrated into real life.
It's not "mixed", it's "Augmented".
Augmented Reality is just that, Reality augmented with artificial/virtual items. There is no need to call it mixed when there's already a word that's accepted to describe it. Especially on a site for techies.
Oh who the hell am I kidding? I'm obviously not the target market & too old to matter.
Fuck Zuck. With a set of Meta VR goggles. Sideways. With a spin.
"the metaverse opportunity"
It's not an opportunity yet.
It's based on VR goggles, and there is no model today that can allow you to wear it for hours without any sort of discomfort. Not to mention that it can make some people physically sick.
In order for this "metaverse" to actually take off and interest people, the industry is going to have to tackle the primary issue : the goggles are heavy and not comfortable to wear for long periods of time. I wouldn't be surprised if VR goggles put a strain on the eyes, but never having tried any personally, I can't vouch for that.
VR goggles are going to have to become much lighter, which is going to be impossible to do if rendering is done in the goggles. If rendering is to be done at a central server, then the goggles might become lighter by an appreciable amount, but there will be lag issues that can be more or less annoying.
Add to that the fact that there will be no privacy around this : if you are to be known for work, it's under your name and, once your equipment has been tagged to your identity, that will probably not go away even you invent another avatar.
I've never been interested in VR, so I would take a pass on this even if The Zuck was not involved.