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  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Woman sues McDonald's for $14 after cheeseburger ad did exactly what it's designed to

(2021/08/09)


Advertisements are so prevalent that many of us have developed internal ad blockers and probably don't rush out for a cheeseburger just because we saw one on the telly or a poster.

But that's exactly what happened to Ksenia Ovichinnikova when she clocked a banner depicting succulent signature dishes by McDonald's, specifically, a cheeseburger and McNuggets.

So what's the problem? Ovichinnikova, from Omsk in Russia, is an Orthodox Christian and she claims the ad made her break her fast for Lent, a stretch of nearly six weeks before Easter.

[1]

The sinner is now demanding 1,000 rubles (£10/$14) from the fast-food merchant for sustained moral damage from "spoiled Orthodox fasting," according to [2]local reports .

[3]

[4]

Sustained, we suppose, because the incident happened in 2019. That's a long time to be haunted by a cheeseburger, which for most of us is out of the system by the following morning – or sooner depending on one's digestive sensitivities.

[5]McDonald's AI drive-thru bot accused of breaking biometrics privacy law

[6]What is it about McDonald's, cultural black holes, and not being able to make tech work?

[7]Come on baby light me on fire: McDonald's to sell 'Quarter Pounder' scented candles

[8]Your McDonald's demo has expired. For full functionality, please purchase a licence or try another fast-food joint

In her complaint, Ovichinnikova said she had successfully fasted through Lent for the past 16 years, but suffered a complete failure of willpower on seeing the ad and headed to the Golden Arches to get herself a burger.

In the Orthodox tradition, "Great Lent" runs for 40 days from "Clean Monday," which is the sixth before Palm Sunday. Meat and dairy are prohibited entirely until the fast is broken on Easter.

Of course, it's McDonald's aggressive advertising at fault, she claims.

[9]

In her statement, she said: "By this point, I had already been fasting for a month, but when I saw an advertising banner, I could not help myself, I visited McDonald's and bought a cheeseburger. In the actions of McDonald's, I see a violation of the consumer protection law. I ask the court to investigate and, if a violation has taken place, to oblige McDonald's LLC to compensate me for moral damage in the amount of one thousand rubles."

However, the court has not yet set a date for a hearing due to "shortcomings in the drafting." Fancy that.

In our opinion, Ovichinnikova should have ordered off the breakfast menu, which is dedicated to such situations.

[10]

Anyway... Big Mac for lunch, anyone? ®

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[1] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/bootnotes&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2YRFRE4qNa1iZ0UmOwEj03wAAAMk&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0

[2] https://ria.ru/20210805/post-1744548677.html

[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/bootnotes&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YRFRE4qNa1iZ0UmOwEj03wAAAMk&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/bootnotes&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YRFRE4qNa1iZ0UmOwEj03wAAAMk&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[5] https://www.theregister.com/2021/06/10/mcdonalds_ai_lawsuit/

[6] https://www.theregister.com/2020/10/05/bork/

[7] https://www.theregister.com/2020/02/21/mcdonalds_scented_candles/

[8] https://www.theregister.com/2020/02/21/borkborkbork/

[9] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/bootnotes&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YRFRE4qNa1iZ0UmOwEj03wAAAMk&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0

[10] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_offbeat/bootnotes&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YRFRE4qNa1iZ0UmOwEj03wAAAMk&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0

[11] https://whitepapers.theregister.com/



Worst part is

Anonymous Coward

She'll just bribe the judge with fries and win.

Re: Worst part is

Pseudononymous Coward

I would have thought that extended feeling of bloating, nausea, and stomach ache that follows eating a fatty, sugar and sodium loaded cheeseburger, especially when she was not used to it, would have been ample self-flagellation to compensate for her sin.

If she feels she needs more suffering to atone for her moral failings, perhaps McDonalds could be persuaded to provide her with another cheeseburger.

Re: Worst part is

TRT

Should have ordered the Unhappy Meal, which comes with a free cilice.

lglethal

Well since this was a McDonalds burger, then she doesnt need to worry about having eaten Meat. Well at least anything I'd recognise as such...

Not sure about there cheese's either. They always looks so... artificial?

b0llchit

So, the argument is that she did not break the fast because the supposed "meal" was neither food nor edible. Therefore, the case must be dismissed.

Drew Scriver

Somehow I doubt the McDonald's will be presenting this argument in court.

On the other hand, didn't a pizza chain run a campaign "You were right - our pizza did taste like cardboard. We are proud to introduce our new recipe!"

Or, with a tech twist, take this letter from a vendor my company received after POODLE (or BASH) had the world in a mad panic about SSL. In the letter the vendor explained that we had nothing to fear from these CVEs. The reason? They only used good ol' plain HTTP for their SAAS. No SSL vulnerabilities to worry about.

Kane

"So, the argument is that she did not break the fast because the supposed "meal" was neither food nor edible."

The end result was a foodstuff almost indistinguishable from any other except for two things. Firstly, the price, which was slightly higher, and secondly the nutritional content, which was roughly equivalent to that of a Sony Walkman.

- Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch. Terry Pratchett & Neil Gaiman.

Coat icon, because there isn't one of a hat.

GNU, Sir Pterry

For those who believe in such things...

Simon Harris

As I understand it, the period of Lent is supposed to represent the 40 days when Jesus is said to have gone into the desert to fast and resist temptation.

Surely therefore McDonald’s is actually providing a service, enhancing the experience by providing a temptation that the lady failed to resist, and she should be paying them for the service rather than suing them.

Re: For those who believe in such things...

Chris G

IIRC from Sunday school some decades back, while jesus was in the desert he was tempted by the devil, so I assume you are saying MacDonalds is evil.

Ever since they stopped doing the crispy volcanic fruit filled pies, I have not been tempted to even go into a MacD's.

Re: For those who believe in such things...

Francis Boyle

In the Jewish tradition (see the book of Job) the Devil is more like a secret shopper employed by Yahweh to keep people on their toes. Which, in my book, makes the comparison unfair to the Devil.

Re: For those who believe in such things...

TRT

Well... the resemblance between Ronald McDonald and Pennywise The Evil Clown is not purely coincidence, surely?!

Re: For those who believe in such things...

Aristotles slow and dimwitted horse

But surely this just brings the nonsense all back home. The message I take from that is that Jeebus only lasted 40 days in the desert before he gave into the physiological limits of thirst and hunger. The fact he came back at all only presses home the fact that he never really had the conviction to die for his purported beliefs and should be roundly ignored.

Thank heavens for those Romans who really did the initial experimentation of money vs mouth.

Really?!?

Wally Dug

"Ovichinnikova said she had successfully fasted through Lent for the past 16 years, but suffered a complete failure of willpower on seeing the ad"

So, McDonald's has just arrived in Omsk? Or, at least, they didn't start advertising until 2019 - otherwise how does Ovichinnikova explain her lack of willpower for 2019 and not for previous years? At least she's being "sensible" and suiing for $14; just imagine how many millions a US-based plaintiff would sue for.

Icon because, well, it's a big mac, innit?

Just $14?

ThatOne

Shows it didn't happen in the USA: In the USA that woman would had added the word "millions" to those $14.

That been said, wouldn't it be nice to be able to make money simply from living a life of indulgence: "Hey, I did take a third helping, besides I started smoking again, and had one too many yesterday evening, that will be $180 please." I could get used to it, and I guess most other people too...

Cheap advertising

Ozumo

Ronald should pay up - $14 for the amount of publicity they've received seems like a bargain.

Wouldn't be totally surprised to find the whole thing is a put-up job by their marketing people TBH.

Can I make a suggestion?

lglethal

McDonalds should offer the lady a 1000 Rubles voucher for use in any of their stores. But only applicable during the period of Lent...

Re: Can I make a suggestion?

Paul Herber

Give her a voucher, for use in Burger King.

If you find a McD cheeseburger irresistible

tiggity

Maybe get a CT scan in case you have a brain tumour ... need something awry in your brain to convert heavily processed McD "junk food" (being polite) into something I would find irresistible (or in my case, even edible - did have a McD once, a friend worked there & gave me a freebie from their allowance, it was one of the vilest things I have ever eaten)

The Sin of Gluttony

Wyrdness

She was supposed to be fasting for Lent, and instead committed the sin of gluttony by eating McDonalds. If she'd been smarter, she'd have eaten some pie instead, since the sin of pi is always zero.

Re: The Sin of Gluttony

slimshady76

Slow clap for you Sir! Not so much because of the amazingly nerdy quality of your answer, but because of me having to clean the peanut butter off my mechanical keyboard.

Re: The Sin of Gluttony

Paul Herber

'cos the sin of pi is always zero.

FTFY

Re: The Sin of Gluttony

Snowy

Not quite fixed as the 'cos the sin of pi is -1, (cosine pi) in which case she should have turned around and walked away.

Re: The Sin of Gluttony

ben kendim

Why are you being so negative?

cos the sin of pi is 1.

Re: The Sin of Gluttony

Trollslayer

Thank you and kindly leave the planet!

Re: The Sin of Gluttony

TRT

Talk about going off on a tangent...

Re: The Sin of Gluttony

Stumpy

To be fair, the angle he's taken has struck a chord.

"a long time to be haunted by a cheeseburger"

Mike 137

Their adverse after-effects been known previously to persist for quite some time, but two years is probably a record so far.

When ever I hear the word Cheeseburger...

TRT

I now hear it in this voice... [1]from Cloudy with a Chance of Meatballs (one of the greatest films of all time, IMHO).

[1] https://www.youtube.com/watch?v=jgxqmzCVCVs

Anonymous Coward

First I though that she should have stayed with the nuggets, with birds now officially recognized as the descendants of dinosaurs, and lizard flesh being allowed.

But unfortunately, I read that it's warm-blooded flesh that's no-no, so even dinosaurs and their offspring are off-limit.

Pretty sure that whales and dolphins were classified as fish at some point for religious purposes, though.

Victor Ludorum

They were the religious porpoises.

Neil Barnes

Barnacle geese were classified as fish...

https://awingandaway.wordpress.com/2014/10/05/the-bird-that-was-a-fish/

TRT

Penguins are classified as chocolate.

Huw L-D

"Penguins are an essential ingredient in making Guinness: you boil them up and the white stuff floats to the top." Al Murray

Paul Herber

Please stay on-topic.

Dippy

MrBanana

No such thing as dinosaurs. Don't you know that Earth is only 6,000 years old? The bones were buried by the Intelligent Designer to test us. If you were able to check the dinosaur bones in the Natural History Museum (now replaced by a blue whale) you would have found that they were cast in plaster.

Re: Dippy

the spectacularly refined chap

Plaster? Slartibartfast did not do cheap!

Anonymous Coward

one of the popes classified beaver as 'fish'... so, along with bears in the wood, popes are allowed to eat beaver on Fridays

Paul Herber

Does this help them to talk in tongues?

WolfFan

Many of the Italian Popes were cunning linguists. The recent German one wasn’t, that’s one reason why he was replaced by the current, Argentinian, one… who has Italian ancestry.

Wisdom of Solomon

Danny 2

The court should have found in her favour and ordered McDonalds to deliver her a cheeseburger every year for the rest of her life. In the middle of Russian lent.

I sense a market opportunity...

Drew Scriver

How about a paid service to block all ads during Lent?

McDonald's

disgruntled yank

There's an evil clown meme in there somewhere.

"Meat and dairy are prohibited entirely"

scrubber

What does she think Eucharist is made of?

Re: "Meat and dairy are prohibited entirely"

Anonymous Coward

Don't go there. I have a friend who has coeliac disease (gluten intolerance). She can't eat the standard eucharist, it makes her ill, but asking why transubstantiation hasn't safely converted it into meat (body of Christ) doesn't go down well.

Re: "Meat and dairy are prohibited entirely"

Jim Mitchell

Transubstantiation freaks me out. Yes, your ritual cannibalism is really real cannibalism!

Iceland livestreams 10-year-old McDonald's cheeseburger

Fruit and Nutcase

There was this a few years back - purchased in 2009, from just before McDonalds closed down in Iceland

[1]https://www.bbc.co.uk/news/blogs-trending-50262547

[2]https://metro.co.uk/2015/12/10/theres-a-live-stream-of-the-last-mcdonalds-burger-in-iceland-and-it-goes-on-day-trips-5557328/

Had Ovichinnikova taken a moment to think before she bit into the burger, she could have stored it to be consumed after Lent

[1] https://www.bbc.co.uk/news/blogs-trending-50262547

[2] https://metro.co.uk/2015/12/10/theres-a-live-stream-of-the-last-mcdonalds-burger-in-iceland-and-it-goes-on-day-trips-5557328/

Re: Iceland livestreams 10-year-old McDonald's cheeseburger

MJI

I had to search, not a simple case

Too expensive and they now have BK

I suppose also their eating of very strange fish dishes.

Devoutly religious person is suggestible

Loyal Commenter

...film at 11...

Re: Devoutly religious person is suggestible

Cybersaber

I get the humor in which your post was made, but I'd remove 'devoutly.'

I mean whether you (the reader of this comment) believe in the teachings in the Bible or not, *she* claims to yet the whole basis of her case is anathema to what the book actually teaches, so I'd argue she can hardly be devout.

One would expect a *devout* believer of *any* religion to have at least cracked their primary religious text and read a few pages. You'd he hard pressed (outside of a few long genealogies) to find a single page which doesn't say that you alone are responsible for your own thoughts and actions.

Seeing is Believing

Anonymous Coward

In the multi-billion dollar world of advertising, which makes everything we buy more expensive than it needs to be, seeing is believing. The cheeseburger ad for example, and just the sight of a pack of cigarettes is enough to make kids take up smoking; so the smokes must be locked and shuttered out of sight. And still we're told that seeing violent images on TV, the movies, and in video games has absolutely no effect whatsoever. Funny, that.

The distinction between true and false appears to become increasingly
blurred by... the pollution of the language.
-- Arne Tiselius