Ordnance Survey to take a poke at Pokémon-style gaming with outdoorsy AR adventure
- Reference: 1626691505
- News link: https://www.theregister.co.uk/2021/07/19/ordnance_survey_ar_game/
- Source link:
Setting itself the paradoxical ambitions of getting people out and about while also appealing to new audiences through smartphone gaming, the 300-year-old government-owned company has a balance to strike.
Mike Hawkyard, head of mobile games at Ordnance Survey, told The Register that the company already has a prototype up and running as a result of its £300,000 deal with developer PRELOADED, [1]signed in November last year .
[2]
"We will be offering people a new experience, something that they haven't tried before, something that's a little bit different from all the things that are already out there," he teased.
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The idea is to not be Pokémon GO, which might see hordes of players transfixed by their devices progressing zombie-like across a field from which they believe scarce virtual creatures will emerge. Instead, the augmented-reality game is set to use data held by the mapping company to encourage a more subtle and less frequent interaction with the device.
"The key is the countryside and the great outdoors," Hawkyard said. "Our job is to encourage people to go and explore it. We don't particularly want people looking at their phones all the time. The whole point of being outside is to learn these new skills and to get muddy and just grow that resilience and love nature. It's important to us to build an augmented and geolocation game that encourages people to think about their location, to have a look at what's out there and consider it before they go out the door. And then on their adventure, whether they walk into the picnic spot or the local park, they understand that reaching a location will be beneficial for playing the game."
[5]Ordnance Survey recruits AR developer to build 'geolocated quests' to help get Brit couch potatoes exercising outdoors
[6]UK mapping agency the Ordnance Survey is heading into gaming territory with £6m tender for dev team
[7]One map to rule them all: UK's Ordnance Survey rolls out its Data Hub and the juicy API goodness that lies therein
[8]Fancy yourself as a bit of a Ramblin' Man or Woman? Maybe brush up on your cartography
The walk itself would be interspersed with only brief moments of gameplay, while at the same time the device would trace data for goals, rewards, and score tables, he added.
Hawkyard, who joined OS in March, said the idea was inspired by families who said it was sometimes difficult to get their kids out of the house when it's overcast and there is more amusement on the TV or games console. His own experiences with geocaching showed a bit of gamification was a great motivator for a bit of fresh air, he said.
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The Ordnance Survey was founded by the British Army in the wake of the Jacobite rising of 1745 to help it get a look at the territories of rebel clans in the Scottish Highlands. In 2017, [10]it integrated an augmented-reality tool with the OS Maps app , allowing walkers to hold their phone up to a landscape and see a series of labels pop up on their screen.
Its ambitions in mobiles gaming go well beyond the current commission for PRELOADED's AR game.
In October last year, it set out a £6m tender programme for developers to support its programme which might include niche games for dog walkers or hill climbers, Hawkyard said.
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"We've got our data scientists working on using more of our data with the rapid prototyping team to figure out how we can identify land use, so we can encourage you to walk to certain locations," he added. "Similarly, what we can do with height above sea level. We're layering up all the things that you do on a walk but perhaps don't register. We can reward you for them [in a game]."
PRELOADED's Ordnance Survey AR game is set to launch in the spring of next year. But before then, Register readers with a penchant for ponchos, cagoules, and stout walking shoes should look out for the beta programme. ®
Get our [12]Tech Resources
[1] https://www.theregister.com/2020/11/19/ordnance_survey_recruits_ar_firm/
[2] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=2&c=2YPWhpKRomkANWa0ZFZ5-dwAAAMk&t=ct%3Dns%26unitnum%3D2%26raptor%3Dcondor%26pos%3Dtop%26test%3D0
[3] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YPWhpKRomkANWa0ZFZ5-dwAAAMk&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[4] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YPWhpKRomkANWa0ZFZ5-dwAAAMk&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[5] https://www.theregister.com/2020/11/19/ordnance_survey_recruits_ar_firm/
[6] https://www.theregister.com/2020/10/26/ordnance_survey_game_dev_tender/
[7] https://www.theregister.com/2020/07/01/os_data_hub/
[8] https://www.theregister.com/2019/10/17/ordnance_survey_app/
[9] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=4&c=44YPWhpKRomkANWa0ZFZ5-dwAAAMk&t=ct%3Dns%26unitnum%3D4%26raptor%3Dfalcon%26pos%3Dmid%26test%3D0
[10] https://www.theregister.com/2017/10/20/ordnance_survey_augmented_map_week/
[11] https://pubads.g.doubleclick.net/gampad/jump?co=1&iu=/6978/reg_software/front&sz=300x50%7C300x100%7C300x250%7C300x251%7C300x252%7C300x600%7C300x601&tile=3&c=33YPWhpKRomkANWa0ZFZ5-dwAAAMk&t=ct%3Dns%26unitnum%3D3%26raptor%3Deagle%26pos%3Dmid%26test%3D0
[12] https://whitepapers.theregister.com/
Re: Hm...
Last time I looked at the OS Maps app, it was pretty horrible to use - limited zoom, dreadful offline capability, printed maps with an inch border all round. People like Anguet do that side of it just so much better - shame about the UX of rest of their app though :-(
Re: Hm...
Just checked it again... not used it much during lockdown... It's definitely still improved over the early days of this version.
Lacking still:
an ability to put in one's own waypoints,
to have the "ME" pointer located near the bottom of the map so one can see more of the map showing what's in front of you (essential in the countryside where features may be so far apart they can't be seen on the next level of zoom out),
to quickly turn the compass on and off so you can get back more screen area,
to have the 10K mapping series available.
It really feels like a first GR version of a product. Stable, basic features, but no refinements and minimal field testing.
It's still pretty bad. As you zoom out it suddenly switches from the 1:25k map you downloaded to a 1:100k or something. And offline is still not working. Once you're out of mobile signal you can't go very far before walking off the edge of the visible map. Have had long correspondence with their support for a few years now.
Offline is fine - you plot a route then download. Keeps the map tiles on the phone. If you can't be bothered to plot a proper route, just draw a line through all the areas you're likely to need. Not elegant but gives a full offline map.
Alternatively, buy a map and enter the map reference to download the entire map.
Zoom is fixed too - just change the layer from automatic to 1:25000.
Only area that badly need improvement is 'favourites'. Not possible to group in any way so have to scroll through a massive list of routes to find the one you're looking for.
Best £20 a year I spend.
Just because your data is valuable, it doesn't mean you should monetize it
The OS organization seems to have been taken over by rejects from the RIAA that want to squeeze the maximum income from their trove of data. Data paid for by the British taxpayer for centuries, relevant only to the British people (and those planning to invade). The data should be made freely available with no copyright attached. I'm sure the government won't cut off their funding as it is a useful service, but it seems to have been skewed by a desire to show how valuable all that data is.
Re: Just because your data is valuable, it doesn't mean you should monetize it
I thought the last lot of #10 incumbents had made it all free ? On the basis that the main customer of HM Ordnance survey was HMG and it was costing more to handle the billing paperwork than it cost to make the maps - so they may as well make it free.
Sadly now living in an off-world colony who think that printing 1:100,000 maps entirely from WWII-era areal photos with no footpaths and roads only marked if somebody officially maintains them - is somehow adequte.
They've not exactly got a good track record, have they?
Bearing in mind the [1]abysmal reviews of the current OS Maps app on just about every front and their inability to address the issues which go back many years, what on earth makes them think they have the ability to deliver on this?
OS - fix your current useless bloody app first please, then you might have at least some shred of credibility.
[1] https://play.google.com/store/apps/details?id=uk.co.ordnancesurvey.osmaps&showAllReviews=true
Re: They've not exactly got a good track record, have they?
That's why I go the route that lets OS concentrate on what they're good at - mapping - and go for the software to somebody else who's good at the software. StreetMap.co.uk for online OS Landranger and Explorer (1:50K and 1:25K) maps, ViewRanger for mobile OS Landranger and Explorer maps. Data from the people good at making the data, viewed with software from people good at making the software. Not maps from people crap at software, or software with crap maps - or even worse, maps from the software dudes and software from the maps dudes - that gets you Google Maps!
Ditto, PitneyBowes for plans - 1:5K and bigger. "25inch" and "50inch" in old money. Though even that leaves something to be desired with the modern fancy soft focus, extraneous colours, "get rid of the detail" look. Bring back the 1950-1990 mapping style!
Want to get people outdoors exploring more...
Free the data.
OS maps app is expensive* (& was buggy & limited in its use & tied you to a phone platform when I tried it, long since deleted, it may have improved since but once bitten twice shy ).
A paper OS map is expensive* if its somewhere you are just visiting for a few days.
Given that OS data has essentially been taxpayer funded for decades, give the data to us for free.
UK has a bizarre approach to excessive efforts to monetize data its citizens might find useful (stares hard at postcode databases) & if free could potentially lead to all sorts of useful bits of software as someone can take a punt on creating a product without being hammered by huge data licencing costs.
* for those on low income, YMMV
Re: Want to get people outdoors exploring more...
TfL service location details e.g. train tracker - Did you know there are load gauges on Tube Trains? It helps the braking for one thing, but it also shows which carriages on which head codes are empty, lightly occupied or rammed to the gunwales. One would have thought this was essential data in the current socially distanced world, but it's only available to a restricted audience.
Re: Want to get people outdoors exploring more...
Agree with that!
There are some interesting sources of data, LandRegistry data is free and TfL do allow API access to the their tube/bus timing data and other interesting data resources, sadly not the Oyster data.
Sure the O/S could offer some limited dev API data access somehow rather than pushing out another shitty app. Cartgography isn't exactly an easy thing, I've written OSGB converters and they're not easy to grasp quickly, so the O/S must have some bright people they just need to some decent app design talent.
Re: Want to get people outdoors exploring more...
It's £20 a year! Free if you just want online access.
For those saying the OS data should be free ... it largely is.
For those saying the OS data should be free, it largely is. To quote their site directly: "Develop with free OS OpenData downloads and APIs. For any use including commercial."
See https://osdatahub.os.uk/
I don't know if it is still available in physical form too, but a few years ago I was able to order (for free) a set of the OS data and map tiles at various resolutions, with gazetteer, on a comprehensive set of DVDs.
Even their paid plans go out of their way to say the actual base data is free - there is a premium data API behind a paywall, but the base tile data and the standard API remains free.
Re: For those saying the OS data should be free ... it largely is.
@K Cartlidge
I don't think the detailed footpath data is free -would be delighted to be proven wrong.
If it was free I would have expected lots of apps out there competing with the (not very good IMHO) OS apps.
Re: For those saying the OS data should be free ... it largely is.
"I don't think the detailed footpath data is free"
I think you're correct. OS OpenData is free, although with rate limits so potentially not great for a popular app. The following link shows what that provides, and what most people would recognise as actual OS maps are notably missing. If you want the proper maps, you have to pay.
https://osdatahub.os.uk/downloads/open
"If it was free I would have expected lots of apps out there competing with the (not very good IMHO) OS apps."
I don't know if there are lots around, but I've been using Backcountry Navigator for over a decade now. Not just all OS maps, but also equivalents in many other countries along with a variety of other useful maps and satellite views. It's not free (and most of the negative reviews seem to be people whining about that), but it's a one-off payment rather than a subscription which may appeal to some people.
Sounds familiar
It's important to us to build an augmented and geolocation game that encourages people to think about their location, to have a look at what's out there and consider it before they go out the door. And then on their adventure, whether they walk into the picnic spot or the local park, they understand that reaching a location will be beneficial for playing the game.
Sounds a lot like Ingress
Icon for what should happen to the Frogs ----->
GEocaching?
Why not just promote geocaching.com. Keeps kids entertained while out walking. Plenty of circular walks plotted with caches.
Re: GEocaching?
Agree geocaching works. unfortunately (near us at any rate) there are only about 4 within the walking distance of a 7 year old. Once we've done those then you're into travelling further and further afield.
Ideally this would be something that you can take on the same walk over and over but give different results to keep young'ens entertained...
> head of mobile games at Ordnance Survey
I seem to have become lost in an leternate universe.
Hm...
Reminds me of a "game" I saw once... where was that? Westherts College I think. It was at a digital media event at what's now the Harry Potter studios near Watford.
From what I understood it was a virtual reality orienteering game, played in 1x time. Consisted of a 3D model of a figure walking endlessly across a geo-mesh landscape.
What the flipping heck was that called? It'll come to me as I type... a name I recall involved in it was... erm... Alf Wright! That was it, Alf.
And the software was called... Wayfinder? Wayfarer? Waymaker? Something like that.
Anyway, my previous experience of software from OS is mixed. The first mapping product was actually great - scratch off a silver panel, enter a code, download a map. Brilliant!
Then they launched a Version 2 which worked in a subscription service fashion (Maps-as-a-subscription-service). That was totally bloody useless. Worse than useless - dangerous. It required an always on internet connection, even for the downloaded maps which it deleted with gay abandon at seemingly random times. Not good for people walking in hills and valleys and mountains where the signal was more off than on. You had to hold the zoom at one specific level or it replaced it with a blurred image, so zooming out and in to find specific features and relate those to a wider area was impossible. You couldn't take a compass bearing on a sighted object, like the only farmhouse on a hill or a radio mast, and then use it on the map because the screen was so small that you could only see detail on the map up to about 200m maximum, and any attempt to scroll around or zoom out and back in again reset the ability to see the detailed map that you had bought and downloaded or if the signal went any you HAD a subscription, it deleted the cache. Thankfully they got it sorted out, but it took them over 2 years to do so. Total misunderstanding of how their digital product would be used - monetisation took priority over safety.