Calendly’s new logo perceived as either bog-standard or kind of crappy
- Reference: 1623819544
- News link: https://www.theregister.co.uk/2021/06/16/calendly_toilet_logo/
- Source link:
Here’s the logo for you to consider.
Dear [1]@Calendly : Please fail fast with this new icon. [2]pic.twitter.com/eROqf3gAuI — Dave Kellogg (@Kellblog) [3]June 15, 2021
When The Register tried to digest the above, we felt bowled over — if you take our meaning.
So did other observers.
Calendly’s new logo cost $1.5m [4]pic.twitter.com/Dja2RzA3pc — Daniel Pikl (@danielpikl) [5]June 14, 2021
It will come as no surprise to readers to learn that your correspondent’s mind is well and truly in the sewer in this matter — or perhaps a few steps above the sewer — as the design studio Pentagram has [6]explained Calendly’s new look in rather more optimistic terms.
Pentagram says the new logo and look is “engaging, expressive and versatile” and “reflects [Calendly’s] intelligent design, improved workflows and incredible ease of use.”
The design was apparently conceived with the help of Calendly founder and CEO Tope Awotona, and commissioned once the company was flush with funds after an early 2021 injection of $350 million in venture capital.
[7]Microsoft reveals what a growth mindset does to the letter ‘A’
[8]Bless you: Yep, it's IBM's new name for tech services spinoff and totally not a hayfever medicine
[9]Huawei wins big intellectual property case in Europe – against fashion house Chanel
[10]'Work is an activity not a place' got tired on LinkedIn about three months ago, but Citrix just based its new logo on the idea
The design house added that the hexagon at the centre of the logo “conveys the effortless integration of Calendly into users’ everyday lives. Layers of colors and shapes suggest the idea of coming together and create a distinct visual for each meeting and working session.”
Or it could reflect the distinct visuals produced by a disturbingly varied diet, as depicted by Pentagram in this montage of different logo looks.
[11]
Calendly’s logo in many treatments.
Click to enlarge
It’s also been alleged that the logo and associated branding cost $1.5m.
hold on.. Calendly spent $1.5M on a new logo that looks like a bird’s-eye view of a toilet?
lmao, fire whoever made that decision yesterday. [12]pic.twitter.com/lYjW5o9c5J — Jay 🚀 (@MisterJHuffman) [13]June 14, 2021
Which may prove that venture capital investments in tech startups are often equivalent to flushing money down the toilet. ®
Get our [14]Tech Resources
[1] https://twitter.com/Calendly?ref_src=twsrc%5Etfw
[2] https://t.co/eROqf3gAuI
[3] https://twitter.com/Kellblog/status/1404931095808909318?ref_src=twsrc%5Etfw
[4] https://t.co/Dja2RzA3pc
[5] https://twitter.com/danielpikl/status/1404520329700065282?ref_src=twsrc%5Etfw
[6] https://www.pentagram.com/work/calendly/story
[7] https://www.theregister.com/2021/05/10/new_azure_icon/
[8] https://www.theregister.com/2021/04/12/ibm_kyndryl/
[9] https://www.theregister.com/2021/04/22/huawei_vs_chanel/
[10] https://www.theregister.com/2020/09/16/citrix_logowatch/
[11] https://regmedia.co.uk/2021/06/16/handout_calendly_logo.jpg
[12] https://t.co/lYjW5o9c5J
[13] https://twitter.com/MisterJHuffman/status/1404479098966220804?ref_src=twsrc%5Etfw
[14] https://whitepapers.theregister.com/
Re: Toilet bowl?
I saw that cell injection and also a pimple cross sectional diagram. I have no idea what Calendly is and now I hope I don't have to use it.
Creepy indeed
and awful too.
Looks to me like a blob eating something in a horror movie.
If Calendly could just change their name to Crapperly, the logo would fit perfectly.
Pentagram, like most design houses has not only turned out a shit design but talks it up with a load of shit too.
Still not sure what Calendly does but I can't be arsed to check it out.
Apparently, they do meeting scheduling. Their "plus" is that they 'remove the hassle of email to schedule the meeting', whatever that means. I'm guessing they have a video platform as well.
Their logo is blurry because the hexagon in the middle has rounded corners. This is the Age Without Angles, everything must be soft and fuzzy because Heaven forbid we offend someone by showing a pointed corner. That's aggressive .
Consultancy
Feeling flush, with the money in the bank
Reminds me of one of those
Tampon insertion diagrams
I would like to propose a new quiz show. You take a stack of company logos plus the descriptions by the design companies of what the logos mean, and you jumble them up. Contestants have to identify which description goes with which logo.
But that would unfairly lump companies with beautiful but meaningless logos in with the Silicon Valley also rans, which obviously includes this Doodle clone. It looks like they wanted to merge a pictogram for a link with the C in a textbook failure of combining different visual languages.
The website is nicely awful with a cringeworthy video featuring, for no good reason, a band. You'll thank me for having watched this shit so you don't have to!
>The website is nicely awful...
damnit i have to go there now
Twisted wire puzzle
Looks like the solution you get inside crackers to those rubbish twisted wire puzzles
Hexagon? Looks like a badly drawn circle.
At first I thought the page was still loading and hadn't quite rendered properly, then I realised it was supposed to look that....
Obvious icon.....
Truly the crayon dept.
And, a case of the Emperor's new clothes. I think he could have done a better job ----->
I'm not really all that bothered about the logo itself, but the $1.5m price tag is a joke. Even worse is the language being used by the designers. How does any of that word-salad have anything whatsoever to do with the logo? You could substitute in any marketing buzzword there (or any other company's logo) and it wouldn't make the slightest bit of difference, because it's all completely meaningless. It's horoscope-level generic blanket waffling that only exists to justify their own salary.
Toilet bowl?
... maybe a US one. The seats are weirdly shaped, if I remember correctly. To me it looks like somebody is injecting something into a cell, the needle is missing though.
I also failed to see hte "hexagon", as it has no corners - ok, maybe rounded ones[*] with quite a big radius. Maybe Apple will want to sue them for that?
[*] rounded corners.... either it is a corner or it is round.