Your Microsoft reseller can now predict when you’re ready to buy more stuff or dump Redmond
- Reference: 1605076088
- News link: https://www.theregister.co.uk/2020/11/11/microsoft_partner_insights_dashboard/
- Source link:
In a [1]post aimed at its partner community, Microsoft talks up a revision of the “Insights Dashboard” it offers to resellers.
The tool now “aims to provide predictive and prescriptive insights that will help you engage in meaningful conversations with your customers at the right time, such as the subscription churn predictions and usage anomaly detection.”
There’s also a new “Customer opportunities report” that “provides customer purchase propensity data for Azure, Dynamics and M365, thereby enabling you to sell more to your SMB customers.”
Post-pandemic hard-sell under way: Resellers leaned on to convert free trial users into fully paid-up customers [2]READ MORE
Resellers also get an enhanced “Overview report” that “provides a comprehensive snapshot of KPIs and trends around customers, subscriptions, Azure consumption revenue, licenses and more.”
Microsoft has offered this sort of thing for years, because it is a channel-first operation and the more product its resellers shift the nicer its own bottom line looks.
Hence the Dashboard also adding features that track how many certifications a reseller’s staff have acquired and what level of Microsoft love they qualify for based on the skill of their crew and the revenue the partner delivers.
“We’ll continue to make investments in new features and capabilities for Insights to ensure our partners have access to the business intelligence they need, both now and in the future,” wrote Dan Truax, Microsoft’s general manager for partner digital experiences and programs in the One Commercial Partner team. “I’m a firm believer that this focus on becoming ever more data-driven will empower us to better meet the evolving needs of our customers and achieve long-term success.” ®
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[1] https://blogs.partner.microsoft.com/mpn/become-more-data-driven-with-the-new-partner-center-insights-dashboard/
[2] https://www.theregister.com/2020/05/12/microsoft_remote_work_rebate_program/
[3] https://whitepapers.theregister.com/
Xbox Series S/X fail
Did they use it to predict that the new shiny Xboxes would sell out instantly and appear on eBay at grossly inflated prices then?
time for a chat about licensing anomalies
Fear of licensing anomalies was enough to push some companies I've been involved in towards open source software.
Apparently a tax audit is not feared as much as a license audit.
This 'Microsoft' of which you speak...
...who are they and why should I care?
Running a racket?
Nice CAD and other productivity software, you've installed there.
Would be a terrible shame if anything happened to it, say some feature-breaking OS update.
However, we're here to help you. With this Feature-Using-Capability-Kit and our Year-Of-Usabiltiy packages you're good to go.
Just extend your contract by this amount, and we will take care of the rest.
See you next time, it's always so nice doing business with you.
Is this part of the purpose of telemetry ?
"Your customer is doing has installed xxx so sell them Microsoft xxx-enterprise".
Lots of things to be gleaned by looking at what is installed on a machine, even more by looking at web browser logs ... Who knows what they take as the telemetry information is encrypted before being sent to Redmond and there is not a tool that the user can use to decode it.