News: 1604648165

On April 1st, 2018, Elon Musk took to Twitter to reveal that his electric car company Tesla had gone broke.

“Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can't believe it,” said the [1]mock press release .

And them came the Tweets below depicting Musk in the gutter after sorrowfully slugging back too much “Teslaquilla”.

Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.

This is not a forward-looking statement, because, obviously, what's the point?

Happy New Month! [2]pic.twitter.com/YcouvFz6Y1 — Elon Musk (@elonmusk) [3]April 1, 2018

Tesla trades to this day, but the joke took on a life of its own and Musk eventually vowed to make actual Teslaquilla, which he revealed in October 2018.

Visual approximation [4]pic.twitter.com/sMn3Pv476Y — Elon Musk (@elonmusk) [5]October 12, 2018

News of the spirit dried up for the next couple of years, but Tesla-watchers noticed that on Thursday it suddenly appeared as an [6]accessory on the Tesla web store in a lightning-bolt-shaped bottle.

[7]

Tesla Tequila. Click to enlarge

The Tequila sold out within hours, even though it costs $250 a bottle.

That price seems to be quite a mark-up as Tesla’s site says its spirits are “produced by Nosotros Tequila”, an outfit whose website [8]lists a $45 bottle as its most pricey product. For that price you get booze prepped in “French oak barrels for 11 months giving it a smooth, vanilla aroma finished by a balanced honey-cinnamon twist.”

Tesla’s brew also rested in French oak but offers “a dry fruit and light vanilla nose with a balanced cinnamon pepper finish”, so maybe it is a special batch worth more than Nosotros’ regular fare.

Whatever the bottle contains, The Register urges readers who managed to buy some not to match it with the [9]flame thrower that Musk produced for his Boring company. ®

Bootnote: The Register has no comment on the status of our own 2016 April 1 story and its promise to publish a [10]colouring-in book for sysadmins .

Get our [11]Tech Resources



[1] https://twitter.com/elonmusk/status/980566101124722688

[2] https://t.co/YcouvFz6Y1

[3] https://twitter.com/elonmusk/status/980566116614291456?ref_src=twsrc%5Etfw

[4] https://t.co/sMn3Pv476Y

[5] https://twitter.com/elonmusk/status/1050792830732394496?ref_src=twsrc%5Etfw

[6] https://shop.tesla.com/product/tesla-tequila

[7] https://regmedia.co.uk/2020/11/06/tesla_store_tesla_tequila.jpg

[8] https://shop.nosotrostequila.com/nosotros-reposado-tequila.html

[9] https://www.theregister.com/2018/01/29/musk_flamethrower_boring/

[10] https://www.theregister.com/2016/04/01/iregi_to_publish_mindfulsysadmin_adult_colouring_book/

[11] https://whitepapers.theregister.com/