China watches 170,000 years’ worth of short videos every day
- Reference: 1602734715
- News link: https://www.theregister.co.uk/2020/10/15/china_short_video_consumption/
- Source link:
The Association on Tuesday published its “2020 China Network Audiovisual Development Research Report” into the nation’s use of online video. Some of the numbers are staggering: 901 million residents of the Middle Kingdom consume online audio-visual content, of which 818 million watch short videos, for 110 minutes a day.
Do the math: 818 million people times 110 minutes is just under 1.5 billion hours of video every day, or a lazy 171,000 years of video watching. Every day.
Chinese market research firm Daxue Consulting’s [1]April 2020 analysis of the nation’s short video market offers an even larger audience number – 820 million – but a lower daily engagement figure of 45 minutes. Which still delivers 45,000 years of consumption every day.
China’s number one time-waster source of short videos is Douyin, the ByteDance-operated app exported as the notorious TikTok. Douyin has over 600 million daily users while its nearest rival, the Tencent-backed Kuaisho, has perhaps half that number.
YouTube axes crowdsourced captioning: Use our buggy speech-to-subtitle code or pay an approved third party [2]READ MORE
The Netcasting Services Association says short videos “have become a weapon for users to ‘kill’ time”. Other analysts suggest they have become the way residents spend their time commuting.
The report also notes that use of short videos grew during the COVID-19 pandemic, likely reflecting lockdowns that left people in need of entertainment they can consume at home and reliant on e-commerce to replace shopping expeditions.
With or without the pandemic, short video is an increasingly important marketing vehicle in the middle kingdom, as short videos often allow users to click on products depicted in a frame to be transported to an e-commerce site where they can acquire whatever it is caught their eye.
Another indicator of size and potential of China’s online video market came this week with news of the merger between two video streaming companies – Huya and DouYu International Holdings. Both companies more closely resemble Amazon’s game-streaming service Twitch than TikTok. Together they have a combined 300 million users.
The combined entity will be majority-owned by web giant Tencent. ®
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[1] https://daxueconsulting.com/short-video-market-china/
[2] https://www.theregister.com/2020/09/30/youtube_captioning_crackdown/
[3] https://whitepapers.theregister.com/
On the other hand...
...if you look at the stats for IBM's World Community grid, Team China donates about 10 years of CPU time a day:
https://www.worldcommunitygrid.org/team/viewTeamStatHistory.do?teamId=916RWX2QBN1&numRecordsPerPage=365
And they have contributed over 24,000 years of CPU time total:
https://www.worldcommunitygrid.org/stat/viewStatsByTeamAT.do?sort=cpu
This is by far the most daily CPU time of any national team but it doesn't compare to 140,000 years of video a day!
Watching videos while driving
This would explain poor Chinese driving skills.
他们不知道The Register吗？
Do they not know about The Register?
"A 69? Why would you want a beef and broccoli at this time of night?"
China watches 170,000 years’ worth of short videos every day
before they catch up and overtake the West (innovations, wages, etc, etc.), they'll grind to a halt due to low productivity. I say, tell Mr Trump to upload 1000 x as many short vids to youtube, much cheaper to win economic war this way.
Rock Stars
just pick up the phone.
"...as short videos often allow users to click on products depicted in a frame to be transported to an e-commerce site where they can acquire whatever it is caught their eye."
Courtney Love in conversation with Stevie Nicks. Spin Magazine October 1997
CL: ... While we're on the subject, tell me about your rose Porsche.
SN: Me and a bunch of my friends were in my house in Phoenix, we were up all night doing lots of cocaine and watching that movie Risky Business. That's one of my favourites. And I just made a call and that Porsche was delivered.
CL: You said "I want a rose Porsche"?
SN: I said, I want the same Porsche that's in Risky Business.
CL: There's a Porsche in Risky Business?
SN: Yes, there is. And I bought it. That morning.
http://www.fleetwoodmac-uk.com/articles/archive/SNart007.html
Seriously?
They're claiming that over 50% of the country's population are watching almost 2 hours of TikTok-style short videos every day?
I want to call BS... I'd really like to.
Death by video
I only watch 1000 years of video per day.