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Amazon-like megacorps dominating various online sectors could become norm for pandemic-stricken planet

(2020/10/12)


Shifts in consumer behaviour could see a handful of companies come to dominate the online food, education and leisure industries, as Amazon has in e-commerce, according to research.

A [1]study [PDF] by the UK's Royal Society for Arts, Manufactures and Commerce (RSA) suggests that the "winner takes most" dynamic that gives the Seattle giant an unfair advantage could be accelerated by the pandemic and spread to other sectors as the drive for digital services increases.

The RSA pointed out that Amazon's retail sales have increased by 42 per cent between April and June. Streaming services such as Netflix are also benefiting from the pandemic, having reported a record 15.8 million additional subscribers globally in the first quarter of 2020.

We want weaponised urban drones flying through your house, says UK defence ministry as it waves a fistful of banknotes [2]READ MORE

In July [3]Amazon posted its biggest profit in its 26-year history due in no small part to online sales and its business supporting third-party merchants increasing during the coronavirus pandemic. Online store sales jumped 48 per cent to $45.9bn in the second quarter.

The RSA said the concentration of power in the market was down to the fact that "firms with the greatest number of customers can collect the largest troves of data, which in turn enables them to provide a better service, attract more customers and harvest even more data."

In Amazon's case, it "has a huge advantage over the other businesses that use its marketplace. Since this process also allows Amazon to collect data on the products they sell, this can then be used to develop and market its own AmazonBasics range more effectively.

"Amazon can then nudge consumers towards its own products by selling them at a marginally more favourable price point," the RSA said, citing legal scholar Lina Khan.

Euro Commish probes Amazon's marketplace, worries Bezos' beast is sniffing 'competitively sensitive' seller data [4]READ MORE

The think tank argued that these dynamics could play out more frequently in other industries, including food, education and leisure, which have seen an accelerated shift to online services during the pandemic.

Amazon could also benefit from another pandemic trend of consumers seeking as little human contact as possible to reduce the risk of infection, even when out and about. Amazon is due to open its first cashier-less convenience store in the UK by the end of the year, with around 30 more planned to follow.

Meanwhile, Bezos' behemoth is also planning to sell its cashier-less shop concept, Just Walk Out, [5]to other retailers .

In another sign of how human distancing might affect work, fast-food chain McDonald's is said to be testing AI-enabled, voice-activated drive-thru restaurants in Chicago based on a device from Miso Robotics which operates at a cost of $3 per hour.

But the report balances the surge in interest in automation with a note of caution. As the recession hits business spending, organisations are becoming more wary of AI.

"Firms might also exhibit risk averse behaviour concerning investment in new technologies, particularly as the hype around artificial intelligence appears to be dwindling," the RSA said.

Organisations uncertain about their investments in machine learning might look instead for "relatively cheap, retrofit solutions that are easier to deploy" or "robotics as a service" which does not require so much upfront investment. ®

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[1] https://www.thersa.org/globalassets/_foundation/new-site-blocks-and-images/reports/2020/10/work_and_automation_in_time_of_covid_report.pdf

[2] https://www.theregister.com/2020/09/16/mod_urban_weaponised_drones_tender/

[3] https://www.theregister.com/2020/07/31/amazon_q2_2020/

[4] https://www.theregister.com/2019/07/17/amazon/

[5] https://www.theregister.com/2020/03/10/amazon_launches_into_retail_it_with_all_the_necessary_technologies/

[6] https://whitepapers.theregister.com/

Just as the Feds started to move on Amazon, Google, FB and Apple over antitrust.

Marketing Hack

The House of Representatives released a roughly 450-page report on the findings of their investigation of these companies, and there is some conjecture that we will now start to see things like:

1) FB spinning off Instagram and WhatsApp to create more social media competition

2) Google making some concessions on search

3) Apple relaxing its Apple Store monopoly (Just as it seems that Google wants to move to the Apple 30% "house rake" model)

4) Amazon making concessions to third-party resellers who use the Amazon platform.

I'll believe it when I see it, but the report is out there, so you might actually see something done to reduce these firm's monopoly power in specific areas.

"the report is out there"

diodesign

Yes, we wrote about it and linked to the report PDF [1]right here .

C.

[1] https://www.theregister.com/2020/10/06/tech_giants_antitrust/

Re: Just as the Feds started to move on Amazon, Google, FB and Apple over antitrust.

DS999

If they try it, it will be tied up in court for years, so I wouldn't look for any quick action on any of this.

If you can't read this, blame a teacher.