News: 1602013412

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

The WAN of opportunity: Funnily enough, home Wi-Fi sales see 'sudden spike' amid pandemic, not so much for biz

(2020/10/06)


The COVID-19 pandemic has proven fruitful for the consumer Wi-Fi sector, according to analyst house ABI Research, with shipments this year set to increase and long-term growth forecast.

In total, the sector is expected to ship 223 million units worldwide in 2020, up 10 million or five per cent on the previous year, across the SOHO and consumer premise equipment categories. ABI attributed this to the widespread prevalence of "stay-at-home" orders, which have forced millions of people to work and study remotely.

“There has been a sudden spike in the adoption of Wi-Fi routers and extenders as consumers seek a reliable Wi-Fi network that can simultaneously support multiple users and devices,” [1]said ABI analyst Khin Sandi Lynn.

"That spike and the growth in the use of applications such as video conferencing, live TV streaming, and online gaming at home resulted in consumers adopting Wi-Fi CPE for better coverage and higher capacity."

Wi-Fi 6 isn't signed off yet, but boffins are already teasing us with specs for venerable wireless tech's next gen [2]READ MORE

The analyst house expected growth to continue beyond the pandemic, in part due to faster and more capable 801.11ax (Wi-Fi 6) kit becoming available. 801.11ac hardware represents 80 per cent of all units shipped, the analysts said, and in a quest for faster wireless networking speeds people are more likely to upgrade sooner rather than later.

The firm forecasts consumer Wi-Fi device shipments to reach 259 million a year by 2025 — or 36 million higher than 2020's projected figures. But for the enterprise and carrier markets it looks like tough times ahead.

"Not surprisingly the COVID-19 pandemic caused delays in enterprise Wi-Fi deployments in 1Q 2020," Lynn stated. Short term that's going to continue, with offices still deserted, and carriers are also slowing deployments in favor of LTE for data.

The numbers from ABI largely affirm research from other analyst houses. In September, IDC forecasts fingered growth in the consumer market during Q2 of 2020 [3]at 20.3 per cent . This coincided with declines in the enterprise WLAN market of 9.5 per cent, as businesses deferred or cancelled investments. ®

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[1] https://www.prnewswire.com/news-releases/workschool-from-home-fuels-223-million-soho-consumer-wi-fi-cpe-shipments-in-2020-301146300.html

[2] https://www.theregister.com/2020/08/12/wifi_7_specs/

[3] https://www.idc.com/getdoc.jsp?containerId=prUS46826820

[4] https://whitepapers.theregister.com/

Microsoft ActivePromo Campaign: "Frequent Upgrade Points"

Microsoft's PR masterminds are planning a massive marketing campaign,
code-named "ActivePromo 2000", to promote the upcoming release of Windows
2000 (scheduled for February 2001). This marketing campaign will include a
"Frequent Upgrade Points" promotion.

Customers who purchase upgrades to Windows, Office, or other Microsoft
"solutions" will receive "frequent upgrade points" (FUPs) when they register
online. These points, like Frequent Flyer Miles, can be redeemed in the
future for discounts on other Microsoft upgrades. This program, combined
with the fact that older versions of some Microsoft programs have glaring
Y2K problems, should be enough to convince many people to shell out big
bucks to upgrade to a more bloated Microsoft operating system. The company
hopes to eradicate 99% of Windows 3.x installations by 2003.