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Hasta la vista, Ola: TfL bans ridesharing startup, claiming unlicensed drivers picked up passengers

(2020/10/05)


Transport for London (TfL) has refused to renew the licence of the Indian ridesharing startup Ola, after the discovery of what it described as "potential public safety consequences".

The authority identified several issues in Ola’s operations, including what TfL claimed was the use of unlicensed drivers and cars in over 1,000 passenger trips.

Helen Chapman, TfL's Director of Licensing, Regulation and Charging, said in a statement sent to The Reg :

"Our duty as a regulator is to ensure passenger safety. Through our investigations we discovered that flaws in Ola's operating model have led to the use of unlicensed drivers and vehicles in more than 1,000 passenger trips, which may have put passenger safety at risk

"If they do appeal, Ola can continue to operate and drivers can continue to undertake bookings on behalf of Ola. We will closely scrutinise the company to ensure passengers safety is not compromised," she added.

Ola, which has raised $3.8bn from investors that include Softbank’s Vision Fund, plans to appeal the decision. As with Uber, while that process is in motion, Ola can continue to accept bookings in the capital.

This latest ruling is not believed to impact Ola’s activities in other UK cities. Ola landed on Blighty’s shores in 2018, starting operations in Cardiff, before expanding to other cities, including Liverpool, Manchester, and the West Midlands. It is a relative latecomer to London, entering the market in February of this year, just before the onslaught of COVID-19.

Ola has attempted to differentiate itself from Uber in terms of cost and safety; fares are lower, as it typically takes a smaller cut of driver revenues, and the app has features like “start codes” that allow passengers to ensure they’re in the right vehicle. You could reasonably question how useful those codes are, if TfL's reckoning is correct that some vehicles in their fleet didn’t even have a proper licence.

Marc Rozendal, Ola UK managing director confirmed it plans to appeal the licensing decision at a magistrates’ court.

“At Ola, our core principle is to work closely, collaboratively and transparently with regulators such as TfL. We have been working with TfL during the review period and have sought to provide assurances and address the issues raised in an open and transparent manner. Ola will take the opportunity to appeal this decision and in doing so, our riders and drivers can rest assured that we will continue to operate as normal, providing safe and reliable mobility for London."

The situation is the latest in a string of bad news stories for India’s largest ridesharing firm. It laid off nearly [1]1,400 employees in March after revenues dropped by 95 per cent in the face of coronavirus-induced economic shutdowns. This preceeded similarly substantial redundancies in other competing firms. Uber, for example, [2]handed out nearly 6,700 pink slips worldwide in the month of May alone.

The ruling also coincides last week’s decision by a judge to overturn TfL’s ban on Uber, in turn granting the US taxi app ridesharing giant [3]a 18-month licence . TfL first [4]declined to renew Uber’s operating licence in 2017 , and [5]again in 2019 , after it deemed the company not “fit and proper.” ®

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[1] https://www.cnbctv18.com/business/exclusive-ola-to-lay-off-about-1400-employees-nearly-25-of-its-total-workforce-5964521.htm

[2] https://www.theregister.com/2020/05/18/uber_3000_job_cuts_offices/

[3] https://www.theregister.com/2020/09/28/uber_wins_tfl_appeal/

[4] https://www.theregister.com/2018/06/25/uber_london_taxi_licence_appeal/

[5] https://www.theregister.com/2019/11/25/uber_loses_licence_to_operate_in_london/

[6] https://whitepapers.theregister.com/

Uber Employees

A Non e-mouse

Uber, for example, handed out nearly 6,700 pink slips worldwide in the month of May alone

If the drivers aren't Uber employees, who are these thousands of people that Uber employs?

Re: Uber Employees

Thomas PinkOne

I don't know, and I'm sure they look very fetching in their new petticoats, but how does cladding them in lingerie enhance passenger safety?

Re: Uber Employees

Tom 7

I used to wear a fruedian slip but it was a bit seethrough.

Re: Uber Employees

DavCrav

One of my favourite Jokes from Frasier is "What is a Freudian slip? It's where you say one thing and really mean a mother."

Re: Uber Employees

iron

Marketing, HR, IT, etc. Uber doesn't employ its drivers but it did employ a lot of office staff.

Re: Uber Employees

I ain't Spartacus

Plus a bunch of developers. And all the people involved in their self- crashing driving car program. The one they put out on the road for testing with no emergency braking system. Not that it mattered, the software was so shit that it didn't stop for stuff it couldn't identify - so it ploughed straight into that cyclist without even triggering the alarm buzzer that they'd replaced the computer's control of the brakes with.

DavCrav

"...the app has features like “start codes” that allow passengers to ensure they’re in the right vehicle. You could reasonably question how useful those codes are, if TfL's reckoning is correct that some vehicles in their fleet didn’t even have a proper licence."

Bro 1: "Hey guys! I've come up with this great idea, I call it a start code! You could assign everyone a unique code, so that people can know that they have the right vehicle."

Bro 2: "I have an even better idea! So that you don't have to go up to the car to find out, why not display the start code on the exterior of the car, so you can see it from a distance?"

Craig 2

Because number plates are 100% reliable and cloned plates aren't a huge problem with criminals....

I'm assuming the start code would work as a one time token the driver tells you before you get in? It could be anything, but something like a famous spy movie quote could add an air of mystery to every journey :)

J27

I don't recall hearing about a lot of problems with people showing up in cars that have a clone of the plate for the rideshare you called for. Uber normally shows up in less than 5 minutes (in every major city I've visited, if you live in a rural area I'm sure it takes longer). Intercepting that would be pretty difficult.

DavCrav

"Because number plates are 100% reliable and cloned plates aren't a huge problem with criminals...."

How would that work? You use a cloned plate on the app? Since the app tells you the start code, it's exactly the same.

Parallel delivery

Essuu

Pub/club kicks out, several vehicles turn up, drunk folk fall in, it's only later they realise they're in the wrong vehicle. See it happen a lot, driver asks if you're $accountholder, "yeah mate" and jump in.

I suspect the token is supposed to work the other way around, the passenger gives the driver the code, so the latter knows he has the right dribbling mess on board.

Re: Parallel delivery

DavCrav

"I suspect the token is supposed to work the other way around, the passenger gives the driver the code, so the latter knows he has the right dribbling mess on board."

Nope, I checked and it's a four-digit code the passenger sets and the driver gives over. So absolutely no greater protection than the number plate.

Singapore Taxis

Trigonoceps occipitalis

They arrive at the pickup displaying the telephone number used to make the booking. I just assumed it was a convenient way to identify "your" taxi. I suppose there is some security utility depending on the back end and when the number is first displayed?

Anonymous Coward

Would never happen with taxis or min-cabs. They're always licensed. Yup.

Yet Another Anonymous coward

But does this Indian company offer the same introduction to British life that only a black-cabby can provide ?

bug, n:
An elusive creature living in a program that makes it incorrect.
The activity of "debugging", or removing bugs from a program, ends
when people get tired of doing it, not when the bugs are removed.
-- "Datamation", January 15, 1984