Space. The final frontier. These are the voyages of 'Advanced Night Repair' skin cream helping NASA to commercialise space
- Reference: 1600675270
- News link: https://www.theregister.co.uk/2020/09/21/makeup_in_space/
- Source link:
No, The Register has not set its calendars to April 1st – this stuff is real.
Cosmetics house Estée Lauder last Friday [1]announced that “the brand’s iconic Advanced Night Repair Synchronized Multi-Recovery Complex will launch into space” by hitching a ride on the next resupply mission to the international space station.
The face-saving goop, which Amazon stocks at [2]$186 for 100 millilitres certainly sounds worthy of a trip to the ISS, given that Estée Lauder says it has recently been infused with “Chronolux™ Power Signal Technology”.
Apparently the product is a “deep- and fast-penetrating hydrating serum” that, when smeared judiciously, “reduces the look of multiple signs of aging caused by the environmental assaults of modern life.” After applying the goop “skin looks smoother and less lined, younger, more radiant and even toned.”
Estée Lauder must also think it will look great on social media when photographed in low-Earth orbit, because it says the stuff “will be photographed in the space station’s iconic cupola window to create images for use on Estée Lauder’s social media platforms.”
NASA likes the idea, saying it demonstrates its newfound openness to commercial opportunities.
“Agreements like these directly support NASA’s broad strategy to facilitate the commercialization of low-Earth orbit by U.S. entities by demonstrating new markets utilizing the unique environment of space,” said Phil McAlister, NASA’s director of commercial spaceflight development.
Estée Lauder is not alone in bringing “beauty” products to space. Japanese airline ANA and Pola Orbis Holdings last week [3]announced plans to jointly develop “cosmetics that can be comfortably worn in zero gravity”. Pola Orbis “will leverage its knowledge of skincare to conduct research into cosmetics” and ANA “will provide aircraft to serve as sites for demonstrations and experiments.”
Neither company has said why humanity needs space cosmetics, but they reckon they’ll have them ready to fly by 2023. ®
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[1] https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2020/09-18-2020-195113696
[2] https://www.amazon.com/Estee-Lauder-Advanced-Synchronized-Recovery/dp/B00EQ1QJRM
[3] https://www.anahd.co.jp/group/en/pr/snapshot/20200912.html
[4] https://whitepapers.theregister.com/
"Given the ISS is a space station, the first beauty product I'd stock would be the M41A1 Pulse Rifle. Looks beautiful, after all."
Remember: short, controlled bursts
Who wouldn't
Want to look their best before engaging with a face hugger while exploring a new mining colony?
Re: Who wouldn't
Not sure about that story line but I did notice in the Starship Troopers documentaries no mention was made of the combat beauticians and hairdressers.
No matter how bad the battle, the lady warriors would emerge while sometimes tastefully dirty but always perfectly made up with pristine hair. The only logical explanation is they have teams of heroic make-up artists who work under fire.
.... Would you like to Know More?.....
Re: Who wouldn't
"Want to look their best before engaging with a face hugger while exploring a new mining colony?"
Hey Chris G, have you ever been mistaken for a man?
Re: Who wouldn't
"have you ever been mistaken for a man?"
Frequently, I have been a fairly ugly man (and boy) for the past 69 years!
I would regard my question as rhetorical but like irony it seems to go above some people's heads.
Re: Who wouldn't
It's a line from Aliens, mate. Remember, every time you say "some people" you sound like a fishwife character from a 70s comedy.
!..?
Next up, astronaut Marcel modelling the latest overall & slipper combo with daring applications of chrome effect velcro & matching hair net.
Looking your best is important, you never know who you might bump into on the ISS...
Time to hit the retros
Commercialisation for scientific or simply humanity's gain is one thing but if we've got down to the level of using resupply missions and a milti-billion dollar space station to advertise gloop for the gullible it's time to de-orbit and spend the money on science.
Re: Time to hit the retros
Its the disposable income of the gullible that is ultimately paying for the trip.
While I'd prefer the commercialisation to be a high-tech thing, if NASA can reduce their costs through sponsorship, I can only see a problem if it starts interrupting/interfering with the space work.
Re: Time to hit the retros
While I'd prefer the commercialisation to be a high-tech thing, if NASA can reduce their costs through sponsorship, I can only see a problem if it starts interrupting/interfering with the space work.
There is an high price to be paid for this sort of sponsorship. Space travel doesn't seem nearly so exciting when it is just another advertising vehicle, especially as it becomes beholden to those sponsors.
Memo from the management - you can't do X because it will piss Y off and they might reduce their marketing spend with us, but if you do Z instead then it will showcase further sponsorship opportunities for other commercial partners. And we really need that money now more than ever because the Government has already cut our budget because of what we are getting through sponsorship.
Re: Time to hit the retros
That would come under the heading of "interfering with the space work".
Think of it as a sports sponsorship. You know the team, you know the game. Having a sponsor try to interfere with the game will piss off a lot of potential customers.
"you can't do X because it will piss Y off ... Government has already cut our budget "
Governments/space agencies have their own objectives separate from the commercial sector. If they actually want to get stuff done, they have to pay for it. Contributions from sponsors are greatly appreciated, thanks, but if an advertiser pulling funding jeopardises an actual mission, was the mission viable in the first place?
Re: Time to hit the retros
Concur.
My 105 year young Great Aunt takes great care to explain to all the young ladies in the family that they have been advertising crap like that for longer than she has been alive, and yet somehow her friends who use and swear by the stuff have always been ugly as sin ...
Re: Time to hit the retros
It will be interesting to see NASA's feelings about it's ' new found openess (to commercial exploitation)' after the subsequent pseudo-scientific ad campaigns that will be fired at the gullible and the facially challenged.
Smoother and less lined?
Sounds like just the thing for sealing that [1]tricky leak in the ISS' skin that has yet to be tracked down.
[1] https://www.theregister.com/2020/08/21/space_station_air_leak_search/
Re: Smoother and less lined?
One wonders if they have talked to Aeroseal about [1]Aerobarrier ... Worked wonders on a friend's leaky Victorian farmhouse. During the morning installation, they put a piece of screen over a 4" dryer vent hole. The screen was completely plugged by their product. Cleanup was minimal, and we continued working in the house that afternoon. Recommended.
[1] https://aeroseal.com/aerobarrier/how-aerobarrier-works/
The first thing new technologies get used for ......
Does this mean we're gonna see video of astronauts squirting cream over each others faces?!?
I'll keep an eye open on PornHub for that one!
One night over Paris ------------------>
Interesting negotiations...
The ISS is an International space station (clue is in the name). Do all the main Parties (NASA, ESA, JAXA, Roscosmos) need to agree before these commercialisation ventures take-off (pun intended ;) ). And how does the money get split?
My first reaction when I read this ...
W......T......F!
My wife doesn't use make up of any sort, because I don't like the taste of it. And in actual fact, most women actually look better without that greasy coloured slime all over their faces.
If you want to remain younger looking for longer, the main thing to avoid is UV light, especially for those of us with paler skin. A hat is a good idea, since it also protects against rain (okay, rain is more of an issue in the UK than on the ISS). Failing that, moisterisers with sun blockers do work.
How does this translate to the environment on board the ISS? I don't know - I'm assuming that the portholes may block some UV light (so as not to degrade equipment on board, if for no other reason), I'm assuming that basking in the naked sunlight isn't the done thing. There are of course ionising particles in orbit that no face cream (or skin!) can block.
Overly dry air can be an irritant (again, I don't know the situation on board the ISS), and using some lip salve can be a boon to comfort.
Ultimately, if you want to stay young looking, avoid a prolonged stay in orbit. However, when it comes to attracting a mate I suspect that honestly claiming you are an astronaut will bear you in better stabding than a perfect complexion.
Given the ISS is a space station, the first beauty product I'd stock would be the M41A1 Pulse Rifle. Looks beautiful, after all.