So... just 'Good' then? KFC pulls Finger Lickin' slogan while pandemic rumbles on
- Reference: 1598353213
- News link: https://www.theregister.co.uk/2020/08/25/kfc_just_good/
- Source link:
Addressing fast food fans, a YouTube video published yesterday (below) implored: "That thing we always say? Ignore it. For now."
The clip shows KFC packaging and advertising through the ages with that crucial nugget blurred out, rendering the phrase as the infinitely underwhelming "It's... Good!" – though we suspect many will take issue with the claim.
The full proverb will remain on actual packaging in branches.
[1]Youtube Video
But what's the problem? Back in March, when the COVID-19 ball was really starting to roll in the UK, viewers cried fowl over a TV spot by the fried chicken merchant, complaining to the [2]Advertising Standards Authority 163 times that it "could encourage the spread of coronavirus".
OK, but it's not like you're sucking on someone else's finger, and your grubby paws have already been all over the chicken. If you didn't wash your mitts before tucking in, yes, you're clucked – finger lickin' or not.
Although the ASA did not investigate because KFC voluntarily pulled the ads, the complaints seem to have struck a nerve.
"We find ourselves in a unique situation – having an iconic slogan that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC.
"While we are pausing the use of It's Finger Lickin' Good, rest assured the food craved by so many people around the world isn't changing one bit."
Bloke rolls up to KFC drive-thru riding horse-drawn cart only to be told: Neigh [3]READ MORE
[4]According to The Sun , the change is global, affecting the UK, Netherlands, South Africa and Canada, parts of Asia, the Middle East and North Africa.
Kate Wall, head of advertising at KFC UK and Ireland, chimed in: "People often say that it’s the second movie that’s hardest to get right. The follow up, the next step. And we are facing the same conundrum at the moment. How do you follow a slogan that's lasted for 64 years and is as iconic as ours?
"Well, we know we can do it with a little help from our friends. And you'll be hearing more from us on this soon."
Hear that, "friends"? KFC needs your help! Here are some we made earlier in the poll below, but feel free to let your creative juices run like mayo from a Zinger Tower Burger in the comments.
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We've put our suggestions to KFC so await their response eagerly. On the other hand, they may never speak to us again. ®
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[1] https://www.youtube.com/watch?v=-3-XkAwfsms&feature=youtu.be
[2] https://www.thesun.co.uk/money/11182269/kfc-pulls-finger-lickin-tv-advert-coronavirus-complaints/
[3] https://www.theregister.com/2020/06/12/kfc_horse_and_cart/
[4] https://www.thesun.co.uk/money/12485489/kfc-finger-lickin-good-slogan-coronavirus/
[5] https://whitepapers.theregister.com/
You missed
Kan't Find the Chicken
Re: You missed
Kan't F@ckin' Cook
Re: You missed
or Knuckles, Feathers and Claws
Toxic Correctness
We are entering into an epoch when correct is not enough...
On the other hand, they may never speak to us again
Do you really believe that you are going to be that lucky???
What about "We give you the bird"?
Stats
A récent survey found that 1 in 30 people thought that KFC was slightly better than dog shit.
What the cluck is this?
Different countries, different flavours
Its funny really, but I've eaten KFC in a few different countries and it tends to taste very different depending on the country, which is a little weird from a global supply chain.
Growing up in Australia, the KFC tasted great. And i had a friend who worked there and was more then happy to take the chicken home at the end of the shift to eat (my mates who worked at mcdonalds and hungry Jacks (Burger King), would not touch the stuff at their joints).
But having eaten KFC in Germany and the UK, I can honestly say its ... disgusting might be too strong a word, but not by much...
KFC - It's possibly, sometimes, Good!
Re: Different countries, different flavours
As I was told it, most of the variety in KFC is just down to frying temperature. With all frying, if the fat isn't hot enough when the food goes in, it doesn't crisp up immediately and the batter absorbs shedloads of grease.
It was suggested to me that many UK-based KFC branches let the fryers cool too much and don't wait till they're back up to temperature when the customers come in, and reuse the fryers too quickly when busy, meaning the cold chicken hitting the fat cools things back down to "greasy sponge" point again.
Pull my finger ...