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VMware bungled bundling blurt blaring Bitfusion bringing new GPU-and-AI powers to vSphere

(2020/06/23)


VMware has taken the unusual step of retracting and replacing a press release because it got its own licencing details wrong.

The original news concerned the integration of Bitfusion, an GPU virtualiser that [1]VMware acquired in 2019 , with the new vSphere 7.

As happily recorded in The Wayback Machine, VMware’s [2]original announcement said the following:

Pricing and availability

The new feature is part of the VMware vSphere Enterprise Plus edition entitlement.

But a replacement announcement issued late last week, yet strangely absent from VMware’s website,

Pricing and availability

The new feature is an add-on license to the VMware vSphere Enterprise Plus edition. The add-on license will enable VMware to pinpoint customers using the new VMware vSphere Bitfusion capabilities.

The [3]re-published announcement had “CORRECTING and REPLACING” added before its headline.

The change is significant because it effectively establishes an extra licence tier for vSphere, which at the time of writing offers a Standard bundle aimed at basic server virtualisation, the Enterprise Plus tier that adds extra management and resilience features and the Platinum pack that adds security smarts.

VMware advances Bitfusion’s GPU-virtualising powers as a fine way to adopt AI and ML workloads at lower cost than is possible using dedicated hardware. Users who saw it would be bundled with the software they already pay for would likely have been quite happy to know they could start to play at no extra cost.

Sadly that offer seems to have been no more than a press release. ®

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[1] https://www.theregister.com/2019/07/19/vmware_buys_bitfusion/

[2] https://web.archive.org/web/20200614225328/https://www.vmware.com/company/news/releases/vmw-newsfeed.VMware-Introduces-Delivery-of-Elastic-Infrastructure-for-AI-ML-Applications-with-VMware-vSphere-7.f5efb9e4-9456-4575-ba24-2f2bdd869f23.html

[3] https://www.businesswire.com/news/home/20200602005347/en/CORRECTING-REPLACING-VMware-Introduces-Delivery-Elastic-Infrastructure/

[4] https://go.theregister.com/tl/1956/-8473/modernizing-your-net-application-for-google-cloud-platform?td=wptl1956

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