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Adobe about to pull the plug on Creative Cloud freebie 'at-home' access for students

(2020/06/17)


The clock is ticking for students that require Adobe software for their courses as campuses remain shut and the vendor's "at-home" access deal nears its end.

It was a handy arrangement after students found themselves unable to visit computer rooms equipped with the company's Creative Cloud wares. The agreement gave at-home access to the suite for schools and colleges, which currently have only lab access for students, at no additional cost.

However, despite an extension, the agreement is set to expire on 6 July after which time things will go back to normal. "Any assets created will be accessible by student[s] but subject to the restrictions based on their storage entitlement," [1]Adobe said . Those wanting to keep using its tools will need the appropriate licence.

Adobe kills off Advertising Cloud, notes pause in enterprise spending, but is weathering COVID-19 crisis [2]READ MORE

The problem is that UK students may not be returning to campus any time soon. A glance at the [3]advice given by Manchester University , for example, makes it very clear that on-campus activities will follow recommendations of the UK government regarding the current pandemic. Large lectures are expected to occur "online in virtual spaces" while on-campus activities depend on government guidance, which is wholly understandable.

However, universities and colleges scheduling courses that use Adobe's products need to plan for the upcoming year, and if students cannot attend campus to use the tools, who will pay for those remote licences?

Many educational establishments use an Enterprise Term License Agreement (ETLA), which is handy for staff and lab use but requires the purchase of add-ons for remote work. Cash-strapped colleges could be on the hook for tens of thousands of pounds (or considerably more) for licences to allow students to study from home.

Or those students will need to dip a little deeper into their student loans in order to fund an Adobe habit.

The Register understands that things got a little heated at a recent online education meeting between Adobe and those faced with uncertain student numbers and fluctuating government guidance.

Adobe's stance is a little baffling. With [4]multibillion-dollar revenues rolling in - and, as we reported a few days ago, a 35.4 per cent year-on-year hike in net profit to $1.016bn in the middle of a pandemic - it seems harsh to wield the axe on an agreement that would see students, skilled in its wares, entering the workforce.

Certainly, the likes of Autodesk will cheerfully fling free licences [5]for educational purposes .

Adobe also runs the risk of courses using its wares being cancelled or, heaven forbid, retooled to work with alternatives such as Davinci Resolve or Serif's products. And that would never do.

Indeed, in the company's [6]recent earnings call CEO Shantanu Narayen boasted of Adobe's efforts to help those now stuck at home, bragging that the outfit "immediately provisioned 30 million students at home with Creative Cloud and provided teachers distance learning support."

Which is nice until one considers that, in the same call, CFO John Murphy hailed "strength in migrating students and trial users to paid subscriptions" as a Creative growth driver in Q2.

Adobe giveth and Adobe taketh away.

While the company's early response to the pandemic is to be applauded, for students and educational establishments facing a very uncertain 2020/2021 academic year, the addition of extra licensing costs is perhaps not the certainty for which one might have hoped.

We asked Adobe if it would consider extending the offer until campuses actually reopen. We also asked for its take on products being potentially dropped because of the policy reversal. Instead, it sent us this statement:

"Adobe continues to provide special education prices, with discounts of 70%+ on licensing for higher education institutions and students, and over 99% for primary and secondary schools. In the UK specifically, given the continued concern over COVID, we will be offering additional discounted purchasing and migration options through Adobe partners so that universities, colleges of higher education and further education, and primary and secondary schools can provide students with home access to Creative Cloud to allow for blended and remote learning to continue."

So that's OK then. ®

Sponsored: [7]The Forrester New Wave™: Public Cloud Enterprise Container Platforms, Q3 2019



[1] https://helpx.adobe.com/uk/enterprise/kb/covid-19-education-labs.html

[2] https://www.theregister.com/2020/06/12/adobe_killing_off_advertising_cloud/

[3] https://www.manchester.ac.uk/coronavirus-applicants-update/

[4] https://www.theregister.com/2020/06/12/adobe_killing_off_advertising_cloud/

[5] https://knowledge.autodesk.com/customer-service/account-management/education-program/who-can-join

[6] https://seekingalpha.com/article/4353449-adobe-inc-adbe-ceo-shantanu-narayen-on-q2-2020-results-earnings-call-transcript

[7] https://go.theregister.com/tl/1956/-8475/the-forrester-new-wave-public-cloud-enterprise-container-platforms-q3-2019?td=wptl1956

Habit or addiction?

b0llchit

Or those students will need to dip a little deeper into their student loans in order to fund an Adobe habit.

Is this habit or addiction? How do you tell the difference? Most are using tools without thought. They know the tool but not the principle of the tool. When the tool becomes the target, regardless of cost, then you can establish an argument for the distinction between habit and addiction. If the principle is the target, alternative ways may be used. How do you tell an addict that she is addicted? How do you get an addict to stop their addiction. Good questions until you realize who profits from that addiction.

Are Adobe products the only ones ...

alain williams

that can be used to achieve what the students are learning ?

If there are alternatives then should the universities not be teaching general principles which is illustrated by using Adobe & other products ?

If they just teach Adobe products then they are delivering training, not education. The result will be graduates who can only work if they have Adobe products - this is not good. Adobe will achieve ever greater lock-in and the competition wither.

If universities teach one product because it is easier - then they are being lazy.

Re: Are Adobe products the only ones ...

wolfetone

" that can be used to achieve what the students are learning ? "

I think it's one of these things that's mandated by industry. If you leave education to go in to a job, they're all using Adobe. So if you go in and say you learnt everything you know on GIMP, you won't get the job.

Creative industries are lazy in this respect. They financially hurt themselves to kit themselves out in Mac's with Adobe because they either don't know any better, they don't want to do anything else, and most of the tutorials on the internet are really related to Adobe products.

When they become cynical and get to the point of do they feed themselves that week or pay Adobe for a license, they'll learn that there are other tools available and that it isn't the tool that produces the work. It's the workman.

FYI, I do film photography and I use a combination of darktable and GIMP for my photos. Adobe Photoshop offers absolutely nothing of value in this respect.

Re: Are Adobe products the only ones ...

Michael Habel

Gimp =/= Photoshop... Hell Gimp =/= even Paintshop. So imagine my surprise when no one would hire you. I mean Darktable is a SOLID alternative to Adobes' Lightroom. BUT, ITS NOT LIGHTROOMNOW IS IT?!

Re: Are Adobe products the only ones ...

Kientha

Serif's Affinity suite is an affordable non-subscription alternative to Photoshop. It offers most of the functionality you get out of Photoshop but you then don't have the extensive range of add-ons Photoshop gives you access to and there are a few more niche features not in Affinity Photo

Re: Are Adobe products the only ones ...

Michael Habel

And, its really only of intrest to the Home Gamer. To cheap to shell out a mesly 120$(USD), a year for the Lightroom & Photoshop Plan. Ok your a Home-Gamer, and you just need a goof? Then Affinity will do you well. But, to confuse that crap with Adobes' stuff. Is like comparing BeOS* with Windows X.

*About the only most usless non-M$ OS I could think of.. Yes you could use it... BUT WHY!?

Re: Are Adobe products the only ones ...

Michael Habel

Wait, there are other Products which are not fruity-based (I'm looking at you Final Cut Pro), I'm personally at a loss for legitimate replacements for both Illustrator, and the venerable Photoshoop. Perhaps JASC Paintshop Pro spings to ones mind. But, its been more than donkies since I've head a peep from that lot.

As good as the "Alternatives" to the Home-gamer. If your looking to go "Pro" then Adobe is the only league worth playing in. And, the FOSS alerrnitves? Well thats for the cheapskate who cant shell out a measly 50$ for Affinity Photo / Designer.

Again I'm not saying they suck. Just that it isnt even close to the industy standard a.k.a. Adobe.

Re: Are Adobe products the only ones ...

Dan 55

Industry standard means "> 50% are using this". This can change. Let's make it happen.

Re: Are Adobe products the only ones ...

Michael Habel

I'm sure Willam H. Gates the Third... Is still expecting someone to just come along and, eat Windows, and by that proxy Office's lunch. and, that was what getting on (or indeed well over) 20 years old now. If Windows H8, and Windows X haven't killed them yet. I guess nothing much will.

Again Home Gamers are cool, and all and, its great that Sirf are looking after them. But, I would not be doing up my Victorias' Secrets Shots with it. I think the word I've bee searching for the whole time was "scale", and well as with most things this "Scale" seems to be on a spectrum.

Re: Are Adobe products the only ones ...

Anonymous Coward

Don't forget that a big use of Adobe in universities isn't necessarily its graphics packages, but Acrobat, to export or collate multiple documents together as PDFs.

You know, the sort of thing that could easily be done with LibreOffice (saving lots of money on unnecessary licences for certain other software as well, if some people weren't so stuck to the "but we've always done it this way" mindset).

There's also a lot of unnecessary use of Adobe products simply for occasional ad hoc creation of posters and the like for in-house use (because it's "free" to the end users, although the cost has to come out of some departmental budget), which, again, could equally be easily done with Scribus, Inkscape, etc. The number of people who "need" this so-called "professional" software to put together prospectuses and the like is very small in comparison.

There may be a case for licensing (because you sure as hell don't own them any more) Adobe products for actual art and design students, but, if each university and college were instead to also donate £1/student (even 10p/student) to the equivalent open source projects, just think what what a development boost that would be, ultimately benefiting not only themselves, but all of humanity.

Re: Are Adobe products the only ones ...

Michael Habel

Also its a small but, nontheless fun fact, that Adobe does cover more than just Lightroom, Photoshoop, and Acrobat. I'd imagine plenty of People on Youtube bow to Adobe every month, for Premeire as well. Well the ones who obvisly can not afford a Macbook that is... (See my crack on final Cut Pro).

Re: Are Adobe products the only ones ...

Michael Habel

Again nobody cares Microsoft hit the market first, and hit it hard with Office, and the rest is history. You can either be in the Clque like everyone else. Or, you can be that guy whos document fails to load properly. Because Microsoft aint got time to support some hippy neckbeard format. When they would just rather you used their own product(s) instead.

Remote desktop

Anonymous Coward

to the machines that they aren't able to use "in person"?

karlkarl

Just say "no" kids.

Dan 55

... to Adobe's Creative Accounting.

Affinity Photo awaits. The 50% offer is still running.

Michael Habel

Search the YouTube for a chap called "AvE" He does B oring O ld Tool R eviews. And, undrerstand why "Professionals" laugh at Home-Gamer Tools. Affinity may well be a player. But, its got another 50+ years to catch up to the big dog(s).

Remember Quark?

CT

I wouldn't write Affinity off just yet. It took a lot less than 50+ years for the new upstart Adobe InDesign to replace Quark Xpress as the de facto standard page layout tool.

Re: Remember Quark?

Michael Habel

Forgetting that Adobe are the preverbial 2 TON White Elephant in the room. Imagine my surprise that Quak Xpress died in a not so dissimular way as Kodak had.

Michael Habel

You mean like the do in Seattle, or Portland? If so I agree! like a someone how depends on a fuctioning industy seeting bit of software to live off off, much less run a whole company. will let some zoomer dictate to me to move shop to Gimp & Darktable. Lets just be practical for a moment. and agree that there is no Pepsi / AMD to Adobes' Coke / Intel.

Not going to say the world wouldn't be a better place if it had.... But, thats the world we live in.

Autodesk

DrBobK

Just a quick thanks to Autodesk who (in contrast to Adobe) are really good to users in education. I've had free Maya and Arnold licences from them when I needed them (for research purposes, not commercial ones). Good on them!

poohbear

"while on-campus activities depend on government guidance, which is wholly understandable."

Surely you jest?....

Sir, Sir, ...

Ken Moorhouse

Adobe Ate My Homework.

While money doesn't buy love, it puts you in a great bargaining position.