Post-pandemic hard-sell under way as turning free trials into paying punters starts to pay
(2020/05/12)
- Reference: 1589259732
- News link: https://www.theregister.co.uk/2020/05/12/microsoft_remote_work_rebate_program/
- Source link:
Organisations that took up Microsoft’s offer of a free six-month Office 365 trial to help them enable remote working during the COVID-19 pandemic are about to see the other side of that offer as the world’s largest technology distributor, Ingram Micro, introduced incentives to resellers that convert trialists into paying customers.
The scheme’s in plain sight: Ingram has even popped out a [1]press release to announce the “new Microsoft Remote Work Rebate Program”.
The deal is pretty simple: if a reseller can find a freeware users and get them to buy either Microsoft 365 Business Basic or Office 365 E1, they’ll get paid if the user is still a paying customer after a year. But they need to make the sale between May 4th and June 30th. Here’s what resellers stand to make for upselling a trialware user.
Seat Tiering
Microsoft 365
Business Basic
Office 365 E1
50-250 seats
$ 2 / seat
$ 2.50 / seat
250-1,000 seats
$ 4 / seat
$ 5 / seat
1,000+ seats
$ 8 / seat
$ 10 / sea
Clearly the big money is in selling to big customers: a sale to a 249-seat organisation will earn a reseller $498 or $622.50.
And even that small sum won’t land straight into a consultancy’s bank account: Ingram’s asking resellers to use its own Cloud Marketplace to do the selling and will disburse the rebates as credits. So those who chase these post-panic deals will commit further to the distributor's ecosystem. ®
Sponsored: [2]Forrester Build a Digital Experience Portfolio
[1] https://www.businesswire.com/news/home/20200511005966/en/Ingram-Micro-Cloud-Unveils-Microsoft-Remote-Work
[2] https://go.theregister.co.uk/tl/1936/-8554/forrester-build-a-digital-experience-portfolio?td=wptl1936
The scheme’s in plain sight: Ingram has even popped out a [1]press release to announce the “new Microsoft Remote Work Rebate Program”.
The deal is pretty simple: if a reseller can find a freeware users and get them to buy either Microsoft 365 Business Basic or Office 365 E1, they’ll get paid if the user is still a paying customer after a year. But they need to make the sale between May 4th and June 30th. Here’s what resellers stand to make for upselling a trialware user.
Seat Tiering
Microsoft 365
Business Basic
Office 365 E1
50-250 seats
$ 2 / seat
$ 2.50 / seat
250-1,000 seats
$ 4 / seat
$ 5 / seat
1,000+ seats
$ 8 / seat
$ 10 / sea
Clearly the big money is in selling to big customers: a sale to a 249-seat organisation will earn a reseller $498 or $622.50.
And even that small sum won’t land straight into a consultancy’s bank account: Ingram’s asking resellers to use its own Cloud Marketplace to do the selling and will disburse the rebates as credits. So those who chase these post-panic deals will commit further to the distributor's ecosystem. ®
Sponsored: [2]Forrester Build a Digital Experience Portfolio
[1] https://www.businesswire.com/news/home/20200511005966/en/Ingram-Micro-Cloud-Unveils-Microsoft-Remote-Work
[2] https://go.theregister.co.uk/tl/1936/-8554/forrester-build-a-digital-experience-portfolio?td=wptl1936