News sure to ex-Zeit: Next.js company reborn as Vercel
- Reference: 1587543010
- News link: https://www.theregister.co.uk/2020/04/22/nextjs_vercel_logowatch/
- Source link:
Vercel's business is hosting static websites and serverless functions that fit the Jamstack deployment model, where web pages are pre-rendered as far as possible and can be served by a content delivery network rather than running on a webserver. Vercel sponsors the React-based JavaScript/TypeScript framework Next.js.
But enough about the less important stuff. [1]Describing the makeover by its Strategy Boutique as "very special news", the company said the new name audaciously combines the words versatile, accelerate and excel.
It is out with the old and in with "a new logotype for the brand"; excitingly, the typeface is totally different, with Vercel leaving behind the plain-black Zeit triangle in favour of a plain-black Vercel triangle.
"We decided to retain our signature triangle logo, although we have simplified it," the team explained.
[2]
The old complicated logo (left) versus the new effort (right)
Concerned about potential confusion, Vercel is reassuring customers with what it calls a " [3]Rebrand Field Book ", which answers common questions like "what about Twitter handles and status pages?" We can reveal that the former handle @zeit_status is now renamed @vercel_status. The product previously called Now will now not be Now, but Vercel instead.
But that's only the beginning. "There are many more milestones to come and we invite you to join us on this journey," Vercel tempted.
Co-founder Guillermo Rauch [4]said Vercel wants to support not only Next.js applications, but also other component-based JavaScript frameworks like [5]Svelte and [6]Vue . He also highlighted a benefit of Jamstack: because no web server is required, you can preview work in progress directly from a code repository. The Vercel system generates a deploy URL for every push that you can share within the development team.
Vercel's specialists worked tirelessly to capture the paradigm shifts influencing the rebrand but didn't touch the name of the Next.js framework, except for the fact its [7]GitHub repository will in due course be moved to one under Vercel rather than Zeit, which isn't too contra-Vercel. ®
Sponsored: [8]Legacy Modernization: Finding Your Way With Low-Code
[1] https://vercel.com/blog/zeit-is-now-vercel
[2] https://regmedia.co.uk/2020/04/21/versellogo.jpg
[3] https://www.notion.so/Rebrand-Field-Book-1cab2369ab1c4d8db1987b68708be683
[4] https://rauchg.com/2020/vercel
[5] https://svelte.dev/
[6] https://vuejs.org/
[7] https://github.com/zeit/next.js/
[8] https://go.theregister.co.uk/tl/1936/-8553/legacy-modernization-finding-your-way-with-low-code?td=wptl1936
Simplified
> "We decided to retain our signature triangle logo, although we have simplified it," the team explained.
The quantum particle that carries 'simpleness' is called the simpleton.
I hope they didn't pay for that "new" logo
A twelve-year-old would have had more imagination.
And, pray tell, how exactly do you "simplify" a black triangle ? I can't imagine how much time was wasted agonizing over which font to choose, what size the letters should be, and what color they should be in. Then, of course, there's the obligatory writing up the "excitement" that the new logo generates. What a waste.
At least there wasn't too much whalesong, so it could have been worse.
Re: I hope they didn't pay for that "new" logo
> And, pray tell, how exactly do you "simplify" a black triangle ?
It might just be my eye, but it looks vaguely like the new logo uses an equilateral triangle, whereas the old one has a (slightly) isosceles form.
Re: And, pray tell, how exactly do you "simplify" a black triangle ?
The new version is a very, very dark gray triangle.
"We decided to retain our signature triangle logo, although we have simplified it,"
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Vercel!
Gesundheit.