All Videos On Facebook Will Soon Be Shared As Reels (techcrunch.com)
(Wednesday June 18, 2025 @05:00AM (BeauHD)
from the PSA dept.)
Facebook [1]announced it will [2]soon share all videos as reels by default , regardless of their length or orientation. "Up until now, users have been able to share both video posts and reels," notes TechCrunch. From the report:
> The company is also renaming the "Video" tab on its platform to the "Reels" tab. The update won't change what videos are recommended to you, Facebook says. [...] The idea behind the changes is to streamline the video-sharing format on the social network. It won't be the first time that a Meta-owned platform has done so, as Instagram began automatically converting new video posts under 15 minutes into reels back in 2022.
>
> "Previously, you'd upload a video to Feed or post a reel using different creative flows and tools for each format," Facebook explained in a [3]blog post . "Now, we're bringing these experiences together with a simplified publishing flow that gives you access to even more creative tools. We'll also give you control over your audience setting of who sees your reels." [...] The company says it will gradually roll out the changes globally over the coming months.
[1] https://about.fb.com/news/2025/06/making-it-easier-create-videos-facebook/
[2] https://techcrunch.com/2025/06/17/facebook-announces-that-all-videos-on-its-platform-will-soon-be-shared-as-reels/
[3] https://about.fb.com/news/2025/06/making-it-easier-create-videos-facebook/
> The company is also renaming the "Video" tab on its platform to the "Reels" tab. The update won't change what videos are recommended to you, Facebook says. [...] The idea behind the changes is to streamline the video-sharing format on the social network. It won't be the first time that a Meta-owned platform has done so, as Instagram began automatically converting new video posts under 15 minutes into reels back in 2022.
>
> "Previously, you'd upload a video to Feed or post a reel using different creative flows and tools for each format," Facebook explained in a [3]blog post . "Now, we're bringing these experiences together with a simplified publishing flow that gives you access to even more creative tools. We'll also give you control over your audience setting of who sees your reels." [...] The company says it will gradually roll out the changes globally over the coming months.
[1] https://about.fb.com/news/2025/06/making-it-easier-create-videos-facebook/
[2] https://techcrunch.com/2025/06/17/facebook-announces-that-all-videos-on-its-platform-will-soon-be-shared-as-reels/
[3] https://about.fb.com/news/2025/06/making-it-easier-create-videos-facebook/