Electronic Arts Tries (Once More) To End Its Football Addiction (ft.com)
(Thursday August 07, 2025 @05:30PM (msmash)
from the existential-attempts dept.)
Electronic Arts faces a familiar challenge as it prepares to launch Battlefield 6 on October 10: [1]breaking its dependence on the FIFA franchise , now called EA Sports FC, which drives roughly 70% of company profits despite disappointing sales this year.
The company has poured unprecedented resources into Battlefield 6, treating it as a platform built for user-generated content rather than a traditional game release. Early signs appear promising -- the trailer hit nearly 5 million YouTube views in a week and shares climbed 5% after beta testing began -- but analysts remain cautious after last year's Dragon Age flop gutted subsidiary BioWare.
[1] https://www.ft.com/content/5012951c-0f21-4ad3-a374-b5dac4b9a6b3
The company has poured unprecedented resources into Battlefield 6, treating it as a platform built for user-generated content rather than a traditional game release. Early signs appear promising -- the trailer hit nearly 5 million YouTube views in a week and shares climbed 5% after beta testing began -- but analysts remain cautious after last year's Dragon Age flop gutted subsidiary BioWare.
[1] https://www.ft.com/content/5012951c-0f21-4ad3-a374-b5dac4b9a6b3