Only Half of Americans Went To a Movie Theater In 2025, Study Finds (variety.com)
> In 2025, moviegoers in the U.S. and Canada bought 769.2 million tickets, less than half of the all-time peak of roughly 1.6 billion tickets sold in 2002, according to data from Nash Information Services. However, an August 2025 study field by NRG/National Research Group showed that 77% of Americans ages 12-74 went to see at least one movie in a theater in the previous 12 months.
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> Box office revenue peaked at an inflation-adjusted $16.4 billion in 2002, and annual ticket revenue held relatively steady through the 2000s and 2010s before falling to under $3 billion in 2020 when theaters closed for months. Last year, U.S. theaters sold just over $9 billion worth of tickets, per media analytics firm Comscore. The number represents a recovery, but nowhere near a full one, as ticket sales have been lagging around 20% below pre-pandemic levels.
[1] https://www.pewresearch.org/short-reads/2026/03/06/as-the-academy-awards-approach-a-look-at-moviegoing-habits-in-the-united-states/
[2] https://variety.com/2026/film/news/half-americans-went-to-movie-theater-2025-1236684921/