Starbucks Bets on Robots To Brew a Turnaround in Customers (bbc.com)
(Tuesday February 03, 2026 @02:01AM (msmash)
from the whatever-it-takes dept.)
Starbucks has been pouring hundreds of millions of dollars into AI and automation -- testing robots that take drive-through orders, virtual assistants that help baristas recall recipes and manage schedules, and scanning tools that count inventory -- as the 55-year-old coffee chain [1]tries to reverse several years of struggling sales .
The company last week reported its first same-store sales increase in two years in the U.S., where it earns roughly 70% of its revenue. Shares still slid 5% on concerns that heavy spending, including $500 million to boost staffing, had hurt profits. CEO Brian Niccol, who joined in 2024 after engineering Chipotle's turnaround, told the BBC he is confident consistent growth will address that; the company has pledged to find $2 billion in cost savings over three years.
[1] https://www.bbc.com/news/articles/cew8qzdxnnjo
The company last week reported its first same-store sales increase in two years in the U.S., where it earns roughly 70% of its revenue. Shares still slid 5% on concerns that heavy spending, including $500 million to boost staffing, had hurt profits. CEO Brian Niccol, who joined in 2024 after engineering Chipotle's turnaround, told the BBC he is confident consistent growth will address that; the company has pledged to find $2 billion in cost savings over three years.
[1] https://www.bbc.com/news/articles/cew8qzdxnnjo