Disney+ Explores a Free Tier As YouTube Draws TV Viewers (businessinsider.com)
(Saturday July 11, 2026 @11:34AM (BeauHD)
from the what-to-expect dept.)
Disney is [1]exploring a free tier for Disney+ that would make some content available without a subscription. According to Nielsen data, the three largest free streamers accounted for 18.7% of watch time on U.S. TVs in April, up from 16.8% a year earlier and 12.7% in April 2024. Business Insider reports:
> Product and tech chief Adam Smith spoke about enabling free-tier content during a streaming town hall on Thursday afternoon, one staffer said. Smith didn't share a timeline for this initiative or a sense of the scope, this person added. A person familiar with Disney's streaming strategy said these talks are part of an ongoing discussion about concepts to better serve fans. Currently, the Disney+ and Hulu bundle costs $12.99 a month with ads or $19.99 without ads at full price.
[1] https://www.businessinsider.com/disney-discusses-free-tier-viewers-youtube-2026-7
> Product and tech chief Adam Smith spoke about enabling free-tier content during a streaming town hall on Thursday afternoon, one staffer said. Smith didn't share a timeline for this initiative or a sense of the scope, this person added. A person familiar with Disney's streaming strategy said these talks are part of an ongoing discussion about concepts to better serve fans. Currently, the Disney+ and Hulu bundle costs $12.99 a month with ads or $19.99 without ads at full price.
[1] https://www.businessinsider.com/disney-discusses-free-tier-viewers-youtube-2026-7