Google Gives Publishers a 'Preferred Sources' Button to Fight AI-Driven Traffic Losses (techcrunch.com)
> Becoming a preferred source can drive more traffic to publishers' websites, Google said. In earlier studies, it found that people are twice as likely to click through to a preferred source when available. By offering publishers these additional tools, Google is trying to assuage the damage that the rapid growth of AI-powered search features has had on traffic-dependent businesses.
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> Alongside the new button, Google said that readers will soon be able to customize their Discover feed in Google's app in their own words. To use this feature, readers will tap any three-dot menu in the feed and then tell Google what topics they'd like to see more or less of, using natural language commands. This helps Google refine the feed in real time.
[1] https://news.slashdot.org/story/26/07/31/1639202/publishers-are-losing-google-traffic-as-ai-answers-replace-links
[2] https://techcrunch.com/2026/08/20/google-gives-publishers-a-new-way-to-fight-ai-driven-traffic-losses/