Is Microsoft Quietly Killing Off Its 'Copilot+ PC' Brand? (windowscentral.com)
- Reference: 0185857484
- News link: https://tech.slashdot.org/story/26/09/25/0420247/is-microsoft-quietly-killing-off-its-copilot-pc-brand
- Source link: https://www.windowscentral.com/microsoft/windows-11/the-copilot-pc-brand-is-dead-microsoft-and-pc-makers-quietly-pull-back-on-tarnished-windows-11-ai-pc-branding
> This pretty much tarnished the Copilot+ PC brand, and over the last two years more and more OEMs have dropped the moniker from marketing materials and product names. In fact, even Microsoft has seemingly stopped mentioning it. I've noticed that none of the Surface PCs launched in 2026 include the Copilot+ PC moniker in their product names, unlike the Surface PCs that launched in 2025 and before. Now, you have to go digging to find any mention of Copilot+ compatibility in specification sheets... It's also worth mentioning that NVIDIA hasn't gone anywhere near the Copilot+ PC brand for its upcoming RTX Spark platform, even though all RTX Spark PCs meet the Copilot+ PC specification bar. I suspect that's a deliberate decision.
>
> It seems pretty obvious that the Copilot+ PC brand hasn't resonated with the market, and OEMs and Microsoft itself are now quietly pulling back on that branding. The specification baseline for Copilot+ PC experiences still exists, it just no longer has a pretty marketing name tied to it.
[1] https://www.windowscentral.com/microsoft/windows-11/the-copilot-pc-brand-is-dead-microsoft-and-pc-makers-quietly-pull-back-on-tarnished-windows-11-ai-pc-branding
[2] https://www.windowscentral.com/microsoft/windows-11/why-this-windows-recall-feature-raises-real-security-questions
1 editor (Score:3)
Did /. Quietly kill off all other editors to let David rise above? Seems only 'EditorDavid' remains. GG /. It has been a good ride.
Re: (Score:3)
I have subscribed to [SoylentNews] foe years but kept slashdot my primary. Maybe it's time to change.
Re: 1 editor (Score:1)
[1]https://rdrama.net/h/slackerne... [rdrama.net]
[1] https://rdrama.net/h/slackernews
Re: (Score:2)
Good catch. I suspect somebody bought /. and they're milking it for ad revenue all the while trying to run it with one guy who might be an AI agent. It's on automatic pilot and will eventually spiral into irrelevancy. Good run while it lasts.
Quietly? (Score:2, Interesting)
Did Copilot write this? Anytime I see "quietly" I get the feel AI wrote it.
Re: (Score:2)
Your signature suggests that maybe you were on Nixon's side back then.
Re: (Score:2)
yep. huge tell. its quietly eveywhere these days. when i call it out no one can explain , becuase ai did it.
Re: (Score:2)
Yes. "its proposed Recall feature was woefully insecure" is more accurately put as "its proposed Recall feature was woefully unwanted".
They are not (Score:2, Informative)
Microsoft said the same thing with Notepad, that they were removing copilot. All they did was remove the branding and left the AI functions intact. Users will reject it less if it isn't an "AI button." Having one button that does everything doesn't make sense in a UI so they will introduce buttons for specific tasks. They plan to remove the branding but leave integrated AI features. They are slowly boiling the frog until AI is fully integrated.
Can't Tarnish the Shine You Never Had (Score:2)
"This pretty much tarnished the Copilot+ PC brand"
Copilot+ never had a proverbial or real shine, it was a still born birth. Its corpse could be studied by future tech-archeologists, theorizing why.
AI and MS_Win11 (Score:2)
Two cans of garbage sitting at the curb
A better spec (Score:2)
> "Now, you have to go digging to find any mention of Copilot+ compatibility in specification sheets..."
I think the OEMs should put "Linux Ready!" stickers on the unit, box, and manuals :) Then reassign the "CoPilot" key to automatically launch a browser pointed to a Linux download chooser site.
Super Intelligence (Score:2)
Thats probably their next name for it.
Re: (Score:2)
Super Clippy, it is super-snappy.
Enshitification plus (Score:1)
They might as well have put a small brown poop sticker on the laptop
With Enshitification+ Inside written on
I planned to buy one at launch. (Score:1)
I went to Best Buy to try a couple of models, just assuming I'd buy one. I was shocked to realize the "Copilot" was just "crappy skinned ChatGPT in a web app." I sort of just assumed basic agentic features would be available, like modifying PC settings. But nope. It was mind-bogglingly shockingly bad. Worse, I think it's pretty clear that "agent manager" is the correct interface for AI -- it separates "the user interface a human uses" and "the interface for interacting with an AI." For some reason, Microsof
Waste of a keyboard key... (Score:2)
Lots of keyboards ditched more useful keys to fit a copilot key, and then on top of that it's generally awkward to remap back to useful (commonly they replace a modifier key, and mapping some key to a modifier key is usually difficult). Even in KDE trying to make a shortcut out of it doesn't work because it doesn't recognize XF86Assistant,
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The sad part is that the Copilot key is also on the keyboard of the T14 I bought with no OS last year. So even explicitly choosing the non-Microsoft option gives you the Microsoft crap.
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You should be able to map it doesn't recognize XF86Assistant e.g. to F13. No idea how to do this on Wayland, though.
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Powertoys lets you map it to any AI URL or other URL.