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Apple Will 'Watch Everything Burn' When AI Bubble Bursts (macrumors.com)

(Monday July 27, 2026 @05:00PM (BeauHD) from the get-your-popcorn-ready dept.)


MacRumors interviewed AI critic Ed Zitron, author of the [1]Where's Your Ed At newsletter and host of the [2]Better Offline podcast, about what could happen to Apple if the costly AI infrastructure boom collapses. Zitron argued that Apple is relatively well insulated because it has spent far less on data centers than rivals such as Microsoft, Google, and Amazon. He said the company could use the downturn to make selective acquisitions, though it [3]might simply continue operating largely as before . "I think they will sit on the sidelines and watch everything burn," Zitron said. Here's an excerpt from the report:

> If the bubble deflates the way you expect (write-downs, too much compute supply, possibly OpenAI cratering), can you walk us through what that would actually look like for Apple? Does anything break for iPhone users, or does Apple mostly watch it happen from the sidelines? Could it even benefit Apple?

>

> I think things would look much the same for Apple. I think they will sit on the sidelines and watch everything burn. I could see them doing some choice acquisitions as things begin to collapse, but I could also see them do nothing.

>

> I think Apple is in a very weird place at the moment. The Vision Pro was a dud, but it was also the most interesting and future-forward thing I've seen anyone put out in a while. If they were smart, they'd tread water and sink as much money into making that as small as humanely possible -- no matter how long it takes -- because the entire AI bubble is a result of everybody running out of hypergrowth ideas, mostly because we're flat out of new interfaces.

>

> I want to be clear that what they want to do with the Vision Pro requires it to basically be weightless and invisible and never need adjustments. When it works, it's genuinely awesome. But that's a load-bearing when. One slight movement means the whole thing goes out of focus. I can't even use mine anymore because it needs an update that requires you to wear the thing the whole time. So much promise, released too early, shoved out the door by a CEO on his way out.



[1] https://www.wheresyoured.at/

[2] https://podcasts.apple.com/gb/podcast/better-offline/id1730587238?at=11lDJ&ct=1523000Xbe2ccafbda6ae7ff9bbaf0448117fd3e

[3] https://www.macrumors.com/2026/07/27/ed-zitron-apple-watch-it-burn-ai-bubble-bursts/



AI break down (Score:5, Insightful)

by gurps_npc ( 621217 )

I can easily see the AI bubble crashing.

But I do not expect the 'excess compute supply' to be a problem. That is very likely to be the main asset that people buy up. The price will drop for it as compared to now, but not by much.

Memory prices however I expect to crater. Once that compute supply is shifted away from making AI slop to more productive uses, we will have a glut of memory chips combined with excess production.

The main fall will be the idiots that 'invested' in AI companies. The AI founders will still come away in the 1%, but most of that money will have been striped away from the investors.

Re:AI break down (Score:4, Interesting)

by crunchy_one ( 1047426 )

> But I do not expect the 'excess compute supply' to be a problem. That is very likely to be the main asset that people buy up.

I not so sure about that. There's not a lot of value in a depreciating asset. At least the dark fiber left over from the dot com boom had a life that could be measured in decades. Server farms are only good for 3 to 5 years, and even then become unreasonably expensive to operate vs. new equipment that's more economical to operate.

Re: AI break down (Score:2)

by LordofWinterfell ( 90845 )

The assets not just the chips, in fact thatâ(TM)s a smaller value than the overall infrastructure. Once the massive Dc is built, they can keep swapping out the chips to keep it fresh.

Re:AI break down (Score:5, Insightful)

by gweihir ( 88907 )

The problem is that this is not general-purpose "compute". Hence nobody actually has a real use for it that would justify the power consumption. This hardware may actually be negative worth after the cash. I also do not see why RAM should "crater". Most of the RAM used in AI datacenters is also not general purpose and has no use outside of LLM accelerators. Yes, RAM can often be customized for different usage scenarios, but that is a final manufacturing step. Once it is finished, changing that becomes hard or impossible.

What could have interesting and unpredictable effects is if Nvidia dies. That is not assured but a definite possibility. A lot depends on the details of the crash.

Re: (Score:2)

by Moridineas ( 213502 )

Let's look back at this comment in 5 years?

Re: (Score:2)

by gweihir ( 88907 )

Entirely fine by me.

Re: (Score:2)

by UnknowingFool ( 672806 )

The problem with the current bubble was AI was sold as being better and cheaper than humans. It turns out "better" is a very generous description of the current state of AI. As these companies need to start showing profit, "cheaper" has been found to be only temporary. If it is not better and it costs more than a human, why would companies use it? And we are not talking about the water and power drains on cities as well as the noise pollution. Those are additional problems.

Re: (Score:2)

by angel'o'sphere ( 80593 )

AI is better and faster than humans: in the areas where it is better and fast.

Also: it opens paths, we yet right now can not do without AI.

No idea why you AI haters do not at least start reading the basics about it.

Here are companies that craft "individual software". Every customer they serve is unique. Except for framework code, they share no common code.

The companies I work with, can do jobs, a non AI company can not do. The condensate a man year or two, into 1 or 2 14 days sprints.

That means, software th

Re: (Score:2)

by Whateverthisis ( 7004192 )

I would disagree with you on RAM. RAM all around is going up in price. RAM suppliers make good margins on the high-end RAM used in these data center GPU setups but the demand wasn't very high for them. Now with this buildout, the demand was very high and they made money hand over fist. But the RAM guys didn't build new production lines, they just shifted supply to the more profitable in-demand product. As a result, all RAM went up in price, because the RAM providers started making less of the lower-end

Re: (Score:2)

by gweihir ( 88907 )

That is what I expect as well. RAM prices will just go back to normal. And, incidentally, I did not claim anything else in my previous statement.

Re: (Score:2)

by Austerity Empowers ( 669817 )

I am not sure what will cause nvidia to "die". They're still the best at what they do and AI/LLMs aren't going to evaporate, it's far too useful. I can definitely see them having lay offs though.

Re: (Score:2)

by gweihir ( 88907 )

The problem is the extreme investments they made and make. Those may kill them if the timing of the crash is wrong.

Re: (Score:2)

by Aighearach ( 97333 )

It only took a minute to look it up and find out that they have $84B in cash and short term investments ($259B total assets) and only $64B in total liabilties. ($43B current liabilties)

If all their revenue dropped to 0 for a couple years they would not die, and that's not what a crash would look like for them anyway. It would only be a downturn for them.

Apple may be more realistic in its approach to AI (Score:2)

by drnb ( 2434720 )

> I can easily see the AI bubble crashing. But I do not expect the 'excess compute supply' to be a problem.

In particular for Apple. Apple is focused on local on-device AI more than datacenter based AI. Doing as much as possible locally, privately, only going to the datacenter as a last resort. Is their datacenter correctly sized, who knows, but they are probably closer to the correct size than others. Keep in mind that as an operating system vendor they have more opportunity to apply AI to quite mundane things.

Re: (Score:2)

by UnknowingFool ( 672806 )

> That is very likely to be the main asset that people buy up.

Who will buy this up? The CPU hardware for AI was specialized; they do not make good webservers using AI hardware.

> Memory prices however I expect to crater. Once that compute supply is shifted away from making AI slop to more productive uses, we will have a glut of memory chips combined with excess production.

The RAM was specialized for AI called HBM; they cannot be used in place of DDR5 in consumer or servers. Those RAM chips can't even be melted down to be recycled as silicon as they have too many impurities. HBM might be used by HPC like the top 500 supercomputers.

> The main fall will be the idiots that 'invested' in AI companies. The AI founders will still come away in the 1%, but most of that money will have been striped away from the investors.

The main fall will be any one that indirectly invested in AI. Retirement accounts that had stock in Intel, Nvidia, Oracle etc. Basical

AI Bubble Burst Economic Impact (Score:2)

by Dwnldedskill ( 1468851 )

I am fairly certain that the AI bubble bursting will result in a worse economic situation than the great depression, except that it will be worldwide. The stock market prices for everything will collapse, and it is likely to result in hyper-inflation because none of these multi trillion dollar companies are going to be cool with losing significant portions of their market cap, or their valuation as a result. Scary.

Re: (Score:3)

by gweihir ( 88907 )

We will see. At the moment the only national economy massively propped up by the LLM craze is the US one. The rest of the world may be essentially ok.

Re: (Score:3)

by Mr. Barky ( 152560 )

Taiwan and Korea come to mind as economies having a boom due to the LLM craze (just look at Samsung's profits!)... there are probably a bunch of others as well.

Re: (Score:3)

by gweihir ( 88907 )

Samsung is a vastly diversified enterprise. They will be ok.

Re: (Score:2)

by Archie Gremlin ( 814342 )

> But why did the KOSPI (stock market) crash?

Patrick Boyle is a finance guy. He has a youtube video called "How to be Right and Lose Everything" which explains what's going on with the kospi. TLDR the kospi is largely made up of hardware companies with high exposure to AI. Most of the trading activity is driven by retail investors. The retail investors actually buy leveraged, auto-balancing derivatives. This makes the whole thing a vastly unstable boom.

Re: (Score:2)

by DarkOx ( 621550 )

I don't think so; I think it will be a couple weeks a choppy trading followed by cyclical bear market.

Look at this way the AI infrastructure that physically exists today is subscribed. It has paying users, it has paying users that are likely to keep paying even the higher prices after the VC money stops subsidizing.

Maybe people will get bored with having AI redraft their e-mails with include more '-' characters but they are not going back to buying stock photos, hollywood is going to want to continue to use

Economics (Score:3)

by JBMcB ( 73720 )

You are making the classic mistake that, because a lot of people are investing in AI, there is nothing else worth investing in. There are plenty of sectors worth investing in, everyone is dumping money in AI because you can make a fortune on the stocks.

For instance, self driving cars will be a huge market. Several promising startups failed or reorganized because funding dried up, as investors shift their money into LLM based AI tech, which doesn't help self-driving cars at all.

Think about it this wa

Re: (Score:2)

by UnknowingFool ( 672806 )

> If AI goes away, will nVidia fail? Even before the huge demand from AI, they were the most successful graphics company. They use their GPGPUs in supercomputers. They are the go-to for gaming.,

They might if they produced a lot products they cannot sell. In favor of AI, Nvidia stopped making consumer GPUs. That means they used their allocations from TSMC to make data center computers. If the AI companies renege or do not pay NVidia for all of those chips, it is not like NVidia can sell them to consumers.

> A lot of startups will go under. Most established companies will take a licking, but will be fine (Oracle is in a LOT of verticals) AI will still be around.

Oracle's credit rating was downgraded to BBB-/A-3 because they borrowed a lot of money to fund their AI expansion. It does not matter if Oracle is "in a lot of verticals" if the company as a whole

eh (Score:1)

by Anonymous Coward

The oil crisis caused by the baboon-in-chief could cause a worldwide depression - the ceasing of the AI build-out in the USA will not. That money has mainly been going to tradesmen in the USA and employees of Asian chip fabs.

Re: (Score:3)

by Whateverthisis ( 7004192 )

Except this time the US government doesn't have the finances to support them.

TARP was a net positive for the US. The banks that got bailed out paid back their loans with interest, and the stocks the US government took in those banks paid dividends. Eventually the US government took equity in hundreds of banks around the country through direct stock purchases and warrants (think options) of around $245B, and sold them for $275B for a $30B profit. There were several social programs to help individuals

Sure but Siri is a dumpster fire (Score:3)

by JoeyRox ( 2711699 )

Siri's poor comprehension and general utility used to be a funny joke but it's gotten to the point where I'm questioning my longtime iPhone use, esp how poorly it transcribes verbal texts. I get Apple doesn't want to bet the farm on AI but they need to invest enough to at least stay roughly competitive with useful features like transcription.

Re: (Score:2)

by lawnboy5-O ( 772026 )

Siri is so painful. Apple knows it. ...with the OS 27 release you'll be able to mix it up a bit and choose Anthropic, Gemini, etc... iirc the WWDC announced this.

Re: Sure but Siri is a dumpster fire (Score:1)

by supabeast! ( 84658 )

Siri would be pretty useful if it could process language as well as Claude does. And if they use Claude to fix the garbage code base that's about as buggy as a Microsoft application circa 1998.

Siri's Decline (Score:2)

by JBMcB ( 73720 )

The thing is, it used to be better. I don't know what changed.

It's transcription is hit-or-miss with me. It either nails it or gets one thing bafflingly wrong.

The thing I use it for the most, playing music through CarPlay, is almost worthless. It used to get everything right, even with weird track names in French or German. Now it barely gets English bands or song titles correct. 40% of the time it will play the wrong thing, 40% it will play any random song, and 20% of the time it will get it right.

Re: Siri's Decline (Score:1)

by supabeast! ( 84658 )

My problem with telling Siri to play music in the car is that it just stops working. I say "hey Siri" and nothing happens. To fix it I have to stop the car and unlock and lock the phone. Sometimes I even have to reboot the phone. I guess the listening daemon crashes and nothing restarts it. This is really annoying when I have twenty more minutes of driving before my destination.

Re: (Score:2)

by allo ( 1728082 )

They changes from a simple system that could do few things but good to a more general purpose system that has some parts that suck more while providing in theory more functions than before. Years ago we didn't have multimodal LLM, so we used dedicated speech-to-text systems. They have limitations and some multimodal LLM are clearly an improvement, but others are not. And if you have one that sucks on recognizing the band name while the older system got it right (or got the phonemes right), than you're out o

I only want a simple, effective siri (Score:2)

by Somervillain ( 4719341 )

I don't need Siri to explain physics to me. I need it to follow commands. If I want to have a conversation, ChatGPT/Claude/Gemini do a better job, but I rarely need that. What I need daily? Siri to help me with my mediocre attention span and aging brain that makes me forget things when I move from room to room...."Hey Siri...set an alarm for 9AM tomorrow". "Hey Siri...remind me in 2h to run my wife's and my butt plugs through the dishwasher". "Hey Siri, remind me to renew my prescription"

An assistant

Re: (Score:2)

by spacepimp ( 664856 )

What voice assistants rely on is enunciation. You making an announcement doesn't help Siri.

Re: (Score:2)

by Moridineas ( 213502 )

Yep, Siri has been a dud. iOS27 Siri is not perfect but is now much, much better.

One weird thing about transcribing that I discovered years ago...Siri would constantly get my transcriptions wrong. But if I said "Hash tag" and then the message, it would almost always get it correct, but written like a stupid Twitter hashtag.

Apple Plays It Smart (Score:5, Interesting)

by crunchy_one ( 1047426 )

Generally speaking, Apple doesn't follow trends, it sets them. Not following the AI "trend" is in their DNA, and very much to their benefit.

From the start, the current AI iteration led by the likes of OpenAI has been a dumpster fire for investor money. No profit in sight, and a continuous burn rate that dwarfs every other financial bubble in history. A few firms in the hardware business have cashed in on the shovel trade, while outright fraudsters like the DRAM cartel have raked in a windfall, but neither is sustainable in the long term. Apple, unlike just about every other tech firm out there, has contented themselves with sitting out the AI bubble, and it very much looks like they're going to benefit. At the end of the day Apple will have pile of cash on hand to cherry pick the remains, while the likes of Microsoft and Meta will be left holding so much debt it could well sink them. Oracle will be toast.

Re: (Score:3)

by gweihir ( 88907 )

I would be entirely fine with an outcome where Meta and Oracle die. And MS? When they meet their richly deserved fate, I will bring out the good stuff to toast that event.

Re: (Score:2)

by Spinlock_1977 ( 777598 )

Can I come to your party? I'll bring my good balloons :-). We can wear Facebook privacy-invaders and roast Clippy for entertainment.

Re: (Score:3)

by PPH ( 736903 )

> Generally speaking, Apple doesn't follow trends, it sets them.

Perhaps in some cases, but they were not first to market with MP3 players or phones. They just watched the early attempts and did them better. I wouldn't be surprised if Apple watches the AI market, picks a few winning approaches and makes appropriate acquisitions out of the rubble.

Apple might buy Microsoft for that cool solitaire game and scrap the rest.

Re: (Score:3)

by DrMrLordX ( 559371 )

Apple tried to.follow the AI trend. They failed.

Re: (Score:2)

by allo ( 1728082 )

They don't set them. They claim them for themselves. How many people think Apple invented the smartphone? A lot!

Re: (Score:2)

by angel'o'sphere ( 80593 )

Depending what you want to call a smartphone: they did invent it.

If you think the BlackBerry was a smartphone, most people would disagree.

Perhaps the PalmPDA/Phone combinations would count.

Ed Zitron is a hypocrite (Score:2)

by Rosco P. Coltrane ( 209368 )

His podcast Better Offline is squarely targeted at people who are very much online. Indeed his entire gig is the epitome of online living.

If Ed Zitron really felt better offline, he wouldn't be making a living off of a podcast and constant AI bashing.

Not that I necessarily disagree with him though... It's just that the messenger doesn't really befit the message.

Re: (Score:2)

by CrankyFool ( 680025 )

Wikipedia has an article for you: [1]https://en.wikipedia.org/wiki/... [wikipedia.org]

[1] https://en.wikipedia.org/wiki/Ad_hominem

Re: (Score:2)

by angel'o'sphere ( 80593 )

Perhaps you should read the article? And try to comprehend it?

I see no connection between it and you parents post ...

That word doesn't mean what you think it means. (Score:2)

by msauve ( 701917 )

making that as small as humanely possible

So, no painful implants?

The future is becoming... (Score:2)

by MpVpRb ( 1423381 )

...increasingly unpredictable

But there seems to be money to be made by predicting doom

Evidently some people enjoy thinking about doom

Re: (Score:1)

by noshellswill ( 598066 )

Those people/companies that value long-term survival plan for doomsday collapse. Those about to bankrupt & die badly fantasize success.

The best AI strategy for this hype cycle (Score:2)

by ebunga ( 95613 )

"No."

Not everything will burn (Score:2)

by gweihir ( 88907 )

But from the heat map we can probably map concentrations of stupid.

the Long-game for Apple Vision Pro (Score:2)

by johnstrass1 ( 2451730 )

"...I think Apple is in a very weird place at the moment. The Vision Pro was a dud, but it was also the most interesting and future-forward thing I've seen anyone put out in a while. If they were smart, they'd tread water and sink as much money into making that as small as humanely possible -- no matter how long it takes -- because the entire AI bubble is a result of everybody running out of hypergrowth ideas, mostly because we're flat out of new interfaces...." The AVP is perhaps Apple's most valuable pro

AI skeptic, but... (Score:3)

by aaarrrgggh ( 9205 )

So as I understand it, current AI models need about two orders of magnitude efficiency improvement to be sustainable as a business. You burst the bubble if usage growth doesn't exceed roughly infrastructure growth divided by efficiency improvement-- flat usage means a 10x growth in infrastructure requires a 10x efficiency improvement. There is some fudge factor to cover sunk costs, but I'm not sure how meaningful that is as you talk about orders of magnitude.

Most of what AI is useful for today could be done more efficiently with small models, and the idea of AGI is a long long time away despite what true believers hold as gospel. That, from my limited understanding is where most of the token spend is today-- the money could easily be starved in that context.

Re: (Score:2)

by allo ( 1728082 )

Now wonder about why they want to ban open models.

Zitron (Score:2)

by boxless ( 35756 )

I have a like/not-like opinion of this guy. His seemingly adderall-induced patter is fun to listen to, and I sort of agree with him on many points, but it is basically an auto-repeat loop now. Not much changes. I suppose that’s true of many slow-motion train wrecks.

Re: (Score:2)

by allo ( 1728082 )

All the overused AI phrases are just "good english" -- including the em-dashes. It only "is AI" because AI uses it waaaay too often.

Likely-erroneous assumptions (Score:5, Interesting)

by swillden ( 191260 )

This whole article is based on the suppositions that (a) the AI bubble is going to burst and (b) it's going to take down Apple's competitors. I don't think that's a likely sequence of events.

I do think we're in something of an AI bubble, and that it will burst... but it won't burst in the sense of "All this AI stuff will go away and no one will need data centers", it will burst in the same sense that the dotcom bubble burst, or the railroad bubble burst. What happened in those cases wasn't anything remotely like "and the hyped technology became unimportant".

I think the railroad analogy is the most interesting because while a lot of railroads went under and a lot of railroad investors lost their shirts, it wasn't because railroads -- especially trans-continental railroads -- were just as huge a game-changer as everyone thought they were, it was just because the capital investment required was massive and the payback didn't come as fast as the financial structures built to fund the construction required. What happened was that those with the money snapped up the failing railroad assets and made a lot of money as the massive economic growth unleashed by the railroads was realized, over the course of a few decades.

Similarly, the dotcom bust famously left a lot of "dark fiber" laying around... but all of that fiber got lit up within a handful of years, plus we've added a ton more.

AI is looking like it will follow a similar path. It absolutely is a revolutionary technology, it will upend the structure of our economy -- even more than railroads did -- and there is a lot of money to be made. And even if AI gets much more efficient and doesn't need all of those data centers, they're still going to get used. The problem is just that some of the early investors pushed so hard trying to out-grow the competition that they've built some unsustainable financial structures, and there's a good chance that AI won't generate payback fast enough to keep those cards from tumbling down.

This probably won't be because AI doesn't advance fast enough, but because it takes time to figure out how to integrate any new technology, to make the business and even social adaptations to make use of it. I suspect those things will happen far faster then they ever have for such a large shift, because AI will actually help to accelerate them, but they still probably won't happen fast enough.

OpenAI has the most exposure. Anthropic has done a better job of figuring out how to monetize AI and is a little less exposed, though still quite exposed. I don't think Google, Amazon or Microsoft have significant exposure, mostly because they all have very large non-AI revenue streams and large piles of cash, both of which can help them survive heavy investment. For example, although Google did post its first quarterly net loss in forever, thanks to heavy data center investment, it was only a $6B loss, and for a company that would otherwise be generating $80B per quarter in net profits and has a $130B cash warchest, that's nothing.

As for Apple? Well, Apple might be able to sit cagily on the sidelines, waiting for the crash so it can use its pile of cash to snap up the assets and buy in. But it's also very possible that they're going to miss the boat. Not completely, of course, but somewhat like Microsoft missed the boat on the Internet. I do agree that really making something like the Vision Pro work really well would be huge.

Re: (Score:2)

by Hadlock ( 143607 )

the AI bubble is going to burst and

Kimi K3 docs and tooling, and weights, dropped this morning. Kimi is selling K3 tokens at $3/million tokens and if you're running it using GB300 gpu racks @ $6 million each... the math mostly checks out. Anthropic is selling what some people call roughly equivalent Fable tokens at $50/million each. I don't think AI is going anywhere, but valuation of companies like Anthropic, OpenAI in the $500b-$1T range isn't sustainable when "open" models sell tokens at a pr

Re: (Score:2)

by allo ( 1728082 )

And why does the "AI bubble" burst, when Moonshot is making good money with their model? Maybe Anthropic bursts ... but that doesn't mean that AI itself will have a problem. It looks like these labs don't have much to fear even when their own model is available for free. Giving the model to everyone who wants to provide a competing service is a clear sign that you're convinced your service is fair and the best offer. That's way more convincing than saying "You don't have an alternative anyway" like the two

Re: (Score:2)

by ToasterMonkey ( 467067 )

Catching up is great but there will still be a premium for higher and highest quality outputs for a long time because the bar where we all agree "this is smart enough, I do not need more intelligence" is really fucking high and will take us a very long time to get there.

Another threshold is when you can run an acceptable level of output from a local system that doesn't cost an arm and a leg. But then why would you not back that up with the highest quality remote model, pay the subscriptions but not rely 100

Re: (Score:3)

by Voyager529 ( 1363959 )

> But it's also very possible that they're going to miss the boat. Not completely, of course, but somewhat like Microsoft missed the boat on the Internet.

So...Microsoft certainly didn't get the massive market share AOL had in the 90's, and they weren't too successful at getting the "walled garden" they were probably hoping for around that time...but they did just fine. Azure isn't *quite* AWS, but they're doing better than Google in IaaS revenue, and they spent most of the 00's and 2010's running the business world with desktop Windows and Windows Server - alongside Linux and not at super massive scale, granted, but they did just fine.

Where I think Apple's o

Re: (Score:2)

by swillden ( 191260 )

>> But it's also very possible that they're going to miss the boat. Not completely, of course, but somewhat like Microsoft missed the boat on the Internet.

> So...Microsoft certainly didn't get the massive market share AOL had in the 90's, and they weren't too successful at getting the "walled garden" they were probably hoping for around that time...but they did just fine.

No, they didn't. You're judging based on a successful recovery they made in the subsequent 30 years. They really missed the boat, and lost the lock they once had on computing in general. Those who didn't live through it don't realize how Windows was synonymous with "computing". MS had the only real consumer computing platform (Apple existed but it was noise, relegated to a particular niche and lots of people with Macs had to have a PC, also). The web fundamentally changed that.

Will bots buy Apple products? (Score:2)

by ffkom ( 3519199 )

If "AI" is used "successfully" to make a large part of previously well-off humans unemployed, then it will not matter whether Apple invested into "AI" or not, because their former customer base will have no money to buy their products. Apple is not prepared for a future where humans as customers do not matter anymore - unlike some of the companies now gambling Trillions on data-centers.

Unwarranted skepticism (Score:3)

by ZipNada ( 10152669 )

That guy is a doom monger who makes his living bashing AI and I don't believe a word he says.

We're still in early days with these LLM's and AI in general. There's huge potential and very large demand for it, that's the reason for the infrastructure boom. The companies that could benefit the most from AI haven't had time to properly integrate it, so naturally there are growing pains. Anthropic and OpenAI are themselves just fledgling companies trying to grapple with success.

Meanwhile, token prices have fallen dramatically.

"According to Ramp’s enterprise spending data, the average cost per million tokens across major providers fell from roughly $10 to $2.50 in a single year. Epoch AI’s research suggests that inference costs are dropping at rates approaching 200x per year when accounting for both pricing and efficiency improvements."

"The pattern here echoes the early days of cloud computing, when providers offered aggressively low pricing to capture market share, then gradually introduced reserved instances, tiered pricing, and consumption-based billing as usage matured. The AI pricing cycle appears to be compressing that same evolution into a much shorter timeframe."

[1]https://www.artefact.com/blog/... [artefact.com]

But alongside that people are now deploying agentic AI that burns through tokens far more rapidly. Companies have even been incentivizing employees to burn tokens. This is all going to even out in the coming years.

[1] https://www.artefact.com/blog/is-ai-really-getting-cheaper-the-token-cost-illusion/

You ain't learning nothing when you're talking.