Roku Raises Prices of Streaming Devices By Up To 60% (thedesk.net)
(Friday July 24, 2026 @05:00PM (BeauHD)
from the would-you-look-at-that dept.)
- Reference: 0184662582
- News link: https://news.slashdot.org/story/26/07/24/2059242/roku-raises-prices-of-streaming-devices-by-up-to-60
- Source link: https://thedesk.net/2026/07/roku-raises-prices-memory-component-shortages-blamed/
Roku has [1]raised prices on several streaming devices , blaming memory and component shortages tied to the AI data-center boom. The Roku Ultra jumped from $100 to $150 and the basic Streaming Stick rose from $30 to $40. The Desk reports:
> In a phone call with The Desk on Friday, a Roku executive said the company made the tough decision to raise prices on its streaming hardware to address shortages in computer memory and other components caused by the artificial intelligence rush. [...] Still, the executive who spoke with The Desk on Friday said the company believes its hardware is still competitive against other streaming TV hardware because Roku devices are still priced aggressively compared to the Apple TV and other expensive streaming hardware, and the company remains focused on looking at ways to add value to its Roku platform before and after it enters a customer's home. "We are doing our best to have great deals like what we have going on right now," the executive said.
"Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One," notes [2]Ars Technica in a separate report.
"As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the [3]Internet Archive's Wayback Machine . Now, the bundle carries an $80 MSRP and $45 sale price."
[1] https://thedesk.net/2026/07/roku-raises-prices-memory-component-shortages-blamed/
[2] https://arstechnica.com/gadgets/2026/07/roku-raises-streaming-stick-prices-by-up-to-60-percent/
[3] https://web.archive.org/web/20260720215812/https:/www.roku.com/products/players
> In a phone call with The Desk on Friday, a Roku executive said the company made the tough decision to raise prices on its streaming hardware to address shortages in computer memory and other components caused by the artificial intelligence rush. [...] Still, the executive who spoke with The Desk on Friday said the company believes its hardware is still competitive against other streaming TV hardware because Roku devices are still priced aggressively compared to the Apple TV and other expensive streaming hardware, and the company remains focused on looking at ways to add value to its Roku platform before and after it enters a customer's home. "We are doing our best to have great deals like what we have going on right now," the executive said.
"Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One," notes [2]Ars Technica in a separate report.
"As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the [3]Internet Archive's Wayback Machine . Now, the bundle carries an $80 MSRP and $45 sale price."
[1] https://thedesk.net/2026/07/roku-raises-prices-memory-component-shortages-blamed/
[2] https://arstechnica.com/gadgets/2026/07/roku-raises-streaming-stick-prices-by-up-to-60-percent/
[3] https://web.archive.org/web/20260720215812/https:/www.roku.com/products/players
pay more for ads (Score:2)
by awwshit ( 6214476 )
Let me run out and pay up for an Ad stick for my TV! No doubt that it tracks and reports on everything you watch, to show you better ads of course.
Meh... (Score:2)
Those things weren't exactly flying off the shelves at the old price and were frequently discounted. I don't know what Fox was thinking, but I guess there's some M&A lawyers out there that thought it was somehow going to be an addition to their earnings. I guess we'll soon find out.
Cost of Information Data Point (Score:2)
"Assume the declining cost of information (COI) has driven economic activity for fifty years. Then the stagnation or increase of COI could be disasterous for the economy. The preceding graph shows an inflection point in Internet user growth, implying that Internet growth is slowing and will soon stagnate."
[1]https://www.scry.llc/2025/09/1... [scry.llc]
"We could build a COI monitor by creating a weighted market basket of information-related costs and prices. Cost of microchip inputs versus their price. Cost of telecom inp
[1] https://www.scry.llc/2025/09/16/cost-of-information/