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Amazon Is Bringing Games to Prime Video (techcrunch.com)

(Thursday July 23, 2026 @05:00PM (BeauHD) from the one-stop-shop dept.)


Amazon is [1]integrating its Luna cloud gaming service into Prime Video, [2]adding a new "Games" tab where Prime members can play titles like "Hogwarts Legacy," "EA Sports FC 26," "Indiana Jones and the Great Circle," "Clue," and "Taboo." The games will be available starting today on Fire TVs in the U.S. and U.K., with additional supported devices and countries in the coming months. TechCrunch reports:

> With this move, Amazon is hoping games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years. Since Amazon already operates a gaming service, it makes sense for the tech giant to integrate it into its streaming platform. [...] Amazon says its vision is to remove the barriers to gaming and make it accessible to anyone regardless of their experience or budget. The tech giant says Luna is designed to bring gaming to a much broader audience by removing the need for expensive consoles or gaming PCs and making games as easy to access as movies or TV shows.



[1] https://www.amazongamestudios.com/en-us/news/articles/primevideo-and-luna

[2] https://techcrunch.com/2026/07/23/amazon-is-bringing-games-to-prime-video/



As if we didn't have enough clutter (Score:4, Insightful)

by devslash0 ( 4203435 )

It's called Prime VIDEO for a reason. We go there to watch films and series. The interface is already cluttered with useless recommendations beyond belief and finding anything worth watching borders on impossible. If you want to add games, publish a separate app.

One-stop-shit-shopping for a curated audience. (Score:2)

by geekmux ( 1040042 )

> The interface is already cluttered with useless recommendations beyond belief and finding anything worth watching borders on impossible. If you want to add games, publish a separate app.

Uh, did you just say.. add?

Try not to assume Gen Alpha N' Chill is going to know how to math any better than they can read. We know why there is only ONE clusterfucked mess of an interface full of auto-curated shit for a zero-original-thought audience whose attention span can't even justify commercials anymore. We're now dealing with UIs designed for 8-year olds because that's what the shareholders demanded after it was proven to be the most profitable design.

Much like every other Orwellian-turned-realit

GLHF (Score:1)

by Reckoning ( 10502566 )

Come die like all the other platforms that tried to compete with Steam.

no thanks (Score:3)

by satanicat ( 239025 )

I've had prime for a while, and recently tried Luna with my nieces and nephews, since its included. My opinion of the platform isn't great.

For context we have a pretty reasonable internet connection (it's not glass, but we don't have issues with Console and PC gaming), and I did so on Amazon hardware, a Firestick and Luna controller. We tried Hogwarts, a Fallout game and a goat simulator game. Very little of it was what I would call reasonably playable. It left me questions about things like were we perhaps accessing it during peak times? Could neighbour's usage (e.g. streaming) be affecting our experience? is there a higher level tier you can pay for? (and we were getting an F2P experience)

I've no interest in the concept, I'd rather play games on my own hardware. But I've been looking at streaming games with a sort of curiosity because I've heard people say it's getting better. I think it's got a ways to go, and I sort of hope it turns into one of those things that never really catches on.

It's like landscaping services at a strip club. (Score:3)

by Somervillain ( 4719341 )

Ugg...why?....Sure...good games for the price of Prime I suppose is a good thing, but with the exception of Sony/XBox, every gaming subscription service I've seen sucks. The Apple Arcade has maybe 2 or 3 games I've enjoyed and I've honestly never heard of anyone liking it. Netflix has their games...equally pointless, more gimmickey....but regardless....who the fuck wants this? Also, in every case, the games I recognized were already free to play or super-cheap. Games Pass gives you real games that were huge hits....it provides immense value if you like those game. In fact the lack of an equivalent of one on the Switch is the only thing keeping me from running out and buying a Nintendo Switch 2 right now!!! I love the hardware, but WILL NOT spend $70 per game for 2 weeks of entertainment.

Look, we're adults...new features cost money. I'd rather you don't offer me games and maybe play a few less intrusive ads in your HORRIBLE streaming service? I really love the Boys and Invincible...but beyond that?...eh...there's gotta be something good in there...I just don't know of any, nor has anyone raved about their series. I think most would rank them maybe #5 among the streaming services?

Offering gaming with video streaming is kinda like offering landscaping services at your local strip club. They're very different audiences with very different needs. I don't see any benefit or synergy.

If Amazon wanted to start their own XBox games pass rival as a separate product?...that could have some traction...but giving away shitty mobile games in prime?...why? Either keep your costs down or give us something we want...A PC-based Games Pass rival could potentially be interesting...a Nintendo-Switch based games pass would be amazing if done decently...shitty mobile games?..no!

Already there, just not visible enough I guess? (Score:2)

by SeaFox ( 739806 )

Basic Luna service is already included with Amazon Prime. Amazon must be desperate to draw more attention to the service by copying Netflix and integrating it into the video service so you "can't miss it". Likely a move to help advertise the higher-tier Luna you have to pay extra for.

Similarly (Score:2)

by toxonix ( 1793960 )

I have an NVDIA Shield Pro, which has GeForce NOW cloud gaming. I have yet to use it but it looks like all I need now is a wireless controller. Anyone use GeForce NOW regularly instead of running Windows or Steam on local hardware?

You're out of memory