OnePlus Is Reportedly Shutting Down In the US, Europe (9to5google.com)
- Reference: 0184459470
- News link: https://mobile.slashdot.org/story/26/07/14/1641233/oneplus-is-reportedly-shutting-down-in-the-us-europe
- Source link: https://9to5google.com/2026/07/13/oneplus-us-europe-shut-down-report/
> [3]WinFuture reports that OnePlus is gearing up for an official withdrawal from the U.S. and European markets, with the announcement due in the "coming days" this week. Closed-door press conferences have apparently happened, with no details shared on the exact reason OnePlus as a brand is shutting down in these markets. India and China are, as far as this report claims, not affected. The report, citing "well-informed sources," notes that this OnePlus announcement will come amid "fundamental changes" to Oppo's strategy, but the big point here is the global death of OnePlus.
[1] https://9to5google.com/2026/07/13/oneplus-us-europe-shut-down-report/
[2] https://mobile.slashdot.org/story/26/07/02/0244215/oneplus-is-quietly-steering-customers-toward-oppo-products
[3] https://winfuture.de/news,159945.html
RAM costs (Score:3)
I wonder if it's the memory costs that did them in. They tended to make devices for the higher end of the market and putting 16 GB in a phone is going to be incredibly expensive for a company that can't manufacture their own memory chips or drive enough volume to get discounts on purchases or preferred treatment from memory manufacturers.
I'm not an Android user, but the OnePlus 15 that they released last year was a good device that was well regarded. I know a lot of other posters here have had good things to say about them over the years as well. Hopefully they're able to rebound from this and can continue offering great products.
Re: (Score:2)
I'm really bummed by this. i've own a 7t Pro for over 6 years and due to it hitting full end of life (bricking) I went with the 15. Its a really good phone, although I'm getting used to the weird difference in how it charges.. sometimes its slow and sometimes its not, depending on the cable and adapter being used.
Not knowing what OnePlus is? (Score:1)
> I wonder if it's the memory costs that did them in.
Perhaps it was all the folks in the US and EU not knowing what OnePlus is? That could limit revenue.
Yeah, the user posts above explain it is a Chinese smartphone company. Yeah, whatever. I think we’ll mostly stick with Apple, Samsung, and Google. And if we’re broke, then there are the older Samsung designs dirt cheap at Walmart.
Re: Not knowing what OnePlus is? (Score:2)
I don't want even a new Samsung phone with its crappy nonstandard apps, let alone an old one which also has old Android.
Re: (Score:2)
I doubt it was RAM prices. Oppo the parent company still makes phones and OnePlus will still be available in some of the world's biggest markets.
The brand just had virtually zero market presence.
Options (Score:2)
I'm sad to see our selection shrink. I'm using a S10+ and need a newer phone. I was looking over OnePlus. I'm indecisive on what to buy. Oh well.
Re: (Score:2)
Yeah. I stuck with the brand because of my previous experience with the high quality phones. Before I made this decision, I was looking around and several of my friends were saying they love their Pixels.. so maybe look at that?
Re: (Score:2)
> Yeah. I stuck with the brand because of my previous experience with the high quality phones. Before I made this decision, I was looking around and several of my friends were saying they love their Pixels.. so maybe look at that?
As a developer I’ve had several Pixels and Samsungs over the years. Both are great, if I had to pick one I’d probably go Pixel. LG manufactured some Pixels so perhaps they deserve a look too.
Re: (Score:2)
Pixels actually at the 10a right now. I'm liking what I see thus far.
Let me make one thing perfectly clear (Score:2)
No, it is not the app to open when you have been stood up on a date.
I'm not saying it could be useful. But I haven't tried other dating apps, so there is that.
This saddens me (Score:2)
Been a one plus user for a long time. Bought a OnePlus 3 back in 2016 and kept it for 8 years, replacing it with a OnePlus 13 a couple years ago. Hopefully the 13 lasts as long as the 3 did and I won't have to worry about my next manufacturer for a while.
Shame. They were mostly okay. (Score:1)
Shame. Apart from a few quirks and very minor annoyances, they were really good phones. I've actually got a OnePlus 13 at the moment and apart from recurring pestering about upgrading to Android 16 with a tonne of AI (which I'm not planning to do, ever), the phone is pretty incredible.
So what are our options now? (Score:2)
So what are sensible options left to us mortals now?
- iPhones are a very aquired taste.
- Samsungs are annoying bags of bloatware.
- Custom ROMs no longer pass SafetyNet reliably...
OnePlus is a Chinese smartphone manufacturer (Score:5, Informative)
If, like me, you didn't know who [1]OnePlus [wikipedia.org] was.
[1] https://en.wikipedia.org/wiki/OnePlus
Re: (Score:3)
Huh.
Anyways
Re: (Score:2)
> If, like me, you didn't know who [1]OnePlus [wikipedia.org] was.
I would mod you up if I could. As an American, I had no idea at all who they are. I suspect most of my countrymen can say the same. Not saying this isn't news and shouldn't be reported, but I guess it will only be a big deal to what I assume are the 100 or so weirdos in the USA who bought their phones and thought they were clever for doing so.
[1] https://en.wikipedia.org/wiki/OnePlus
Re: (Score:1)
Yep..never heard of OnePlus nor Oppo before in my life......so, no wonder they're not a success in the US if no one knows the brand or what they do...
Re: (Score:3)
They literally sold phones in the US for a decade or more, sometimes with better hardware than the "big boys" and not locking you out of bootloaders and 3rd party flashes but that's ok.
I still have my OnePlus 9 Pro with the pop-up selfie cam and an actual full-screen front with no stupid notch or hole. Fantastic hardware. I look forward to it continuing to be useful under LineageOS for years to come.
Re: (Score:3)
This isn't a a judgement on you, but even in the US, Oneplus is a well known brand. The most prolific mobile phone reviewer [1] MKBHD [wikipedia.org] from the US, with 20 million + subscribers, has [2] talked about it it for years. [youtube.com]
You sir, are apparently living under a rock.
[1] https://en.wikipedia.org/wiki/Marques_Brownlee
[2] https://www.youtube.com/watch?v=vZdbbN3FCzE
3% marketshare of smartphones in the USA (Score:2)
> This isn't a a judgement on you, but even in the US, Oneplus is a well known brand. The most prolific mobile phone reviewer [1] MKBHD [wikipedia.org] from the US, with 20 million + subscribers
Maybe those subscribers are mostly from China and India. OnePlus has around 3% marketshare of smartphones in the USA. Its a small niche brand. From google:
Apple 61.26%
Samsung 22.63%
Motorola 3.50%
OnePlus 3%
Others ~10%
[1] https://en.wikipedia.org/wiki/Marques_Brownlee
Fundamental mismatch? (Score:2)
But why should you focus on the US? But my main reaction to that specific data is that Americans seem to have quite limited choice in the smartphone market.
I do thank the OP/FP poster for saving me the websearch. However I feel like I should have had some awareness of the OnePlus brand if only because I'm using my second Oppo smartphone now...
From that perspective it sounds to me like a fundamental mismatch. I see Oppo as a commodity brand. Low cost, low profit, satisfactory value. But OnePlus was apparentl
Re: (Score:2)
I'm American and have a OnePlus tablet that is the best one I've tried. Nice keyboard/folio, it's fast, and has a nice screen/pen support. Just about everything about it is better that the Samsung's I've had and lightyears better than the iPad I was stupid enough to try.