Apple Raises Prices On Macs, iPads, and More By Hundreds of Dollars (theverge.com)
- Reference: 0184088088
- News link: https://news.slashdot.org/story/26/06/25/1821255/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars
- Source link: https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage
> On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as [2]reported earlier by Bloomberg . The 14-inch MacBook Pro is getting an increase as well, going from $1,699 to $1,999. Meanwhile, the iPad Air will now start at $749 instead of $599, while the iPad Pro is increasing to $1,199 from $999.
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> As [3]spotted by MacRumors , the M4 Max Mac Studio will now cost $2,499, a big jump from $1,999. The M3 Ultra Mac Studio is now priced at $5,299, up from $3,999. Apple is even raising the prices of its HomePod, which now costs $349 instead of $299, as well as bumping the price of the HomePod mini to $129 instead of $99. The Apple TV also now costs $199 instead of $129.
[1] https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage
[2] https://www.bloomberg.com/news/articles/2026-06-25/apple-raises-mac-and-ipad-prices-to-counter-memory-shortages
[3] https://www.macrumors.com/2026/06/25/apple-just-increased-prices/
Who's Who? (Score:1)
Are you a part of the solution, or a part of the problem?
Do you avoid buying overpriced Apple products, or do you feed their machine?
No one is holding a gun to anyone's head and forcing them to buy Apple.
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If you are not part of the solution, there is good money to be made as part of the problem.
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> Are you a part of the solution, or a part of the problem?
I'm part of the solution. I was about to buy an iPad Pro 13-inch, and bought a $160 Android tablet instead. Saved myself $1040. That was right before the price hikes.
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TIL somebody, somewhere is still making Android tablets.
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> TIL somebody, somewhere is still making Android tablets.
Lots of companies, actually. Nearly everybody I know buys them for sheet music. Early adopters still have iPads, but the Android tablets have gotten good enough to do the job and cost less than a fifth as much as the 13-inch iPad Air. So there are two types of people — the ones who want a nice tablet, who spend the extra for an iPad Pro, and the ones who don't care, who buy something that costs $160 on Amazon, knowing that even if they break several of them, they still come out ahead.
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And you'll have to jailbreak the bootloader or throw it away if you ever need an OS update.
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So, why DO people buy Apple? They know it is more expensive. Clearly, they believe they are getting something that is worth that price.
Apple goes to great efforts to protect user privacy. Some of what they do might just be promises and/or lies, but that is still better than the alternatives available, that openly spy on everything they can and sell it to whoever wants to buy it. For people who have the money to afford Apple products, it's worth it.
Of course there are free open source solutions that prot
Re: (Score:2)
Vs Android:
- The device is relevant (updated and secure) for 2+ years
- Things usually work, and what doesn't work, is predictable and consistent (total grabbag with Android, where nothing will get fixed)
- IPv6 support
Vs Windows:
- No mandatory online accounts
- Stable
- Performant
- It's not Windows
General:
- superior AI inference and memory bandwidth
- Able to play older games (unless they're old mac games, ironically)
- Able to use UNIX-like tools because it's UNIX
- Superior hardware (runs cool, good battery lif
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It's UNIX! I know this! (sound of crashes in the background)
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Frankly, the quality of build, the stability of the operating system, and just the plain reliability and features even in the supporting tools exceed Windows. Take the Preview App. The work I can do on PDFs; signatures, annotations, OCR, right out of the box, and built so that the versions on my iPhone and iPad fully integrate, cannot be easily replicated on Windows. Apple just really has an eye for workflow, and making sure the base system and tools fit well into that.
It's not perfect, to be sure, I wouldn
It's a global phenomena, not just Apple (Score:2)
> Are you a part of the solution, or a part of the problem?
> Do you avoid buying overpriced Apple products, or do you feed their machine?
> No one is holding a gun to anyone's head and forcing them to buy Apple.
This isn't Apple vs the world like in past years. Every vendor is increasing costs. Apple is not at the forefront. Look, for those of us in technology professions, a computer is not an optional thing, nor is a smartphone...really it's the case for most people. We need working devices to do our job and be productive in life. I have to replace my 6yo laptop soon. I will have to pay an extra $300 to do so, apparently. So it's not Apple's fault. It's a combo of bullshit AI bubbles and chip manufacturers
That's perfectly okay! (Score:2)
Apple is luxury brand and if you want the best, you get to pay the most. I'll just keep running my shitty AMD hardware with my shitty open source operating system and I'm quite sure I'll be just fine.
Enjoy Apple fans. Now you can flex even harder because you spent more on your luxury brand.
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HOWEVER...
If a Mac can save someone 1 hour a week in time because it works better for them, and their time is worth $100/hr, that comes out to be $5200 a year in increased productivity.
If Linux does the same for you, 100% go for it, likewise Windows.
The most expensive part of the computer is the person sitting at the keyboard.
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I'm an Apple fan; I'm typing this on a 2018 Mac Mini that I spent roughly $2K on -- but it's 2026 and that Mac is still running just great. That works out to an amortized cost of about 68 cents per day -- which is to say, negligible compared to my other expenses.
Trying to save money by buying cheap computer hardware is like trying to save money by buying single-ply toilet paper -- you can do it, sure, but why make your life noticeably worse when the amount of money you'll save is trivial?
Because they can. (Score:2, Troll)
They raised prices because they can. The shortage gave them cover.
If Chinese manufacturers can sell an iPad-size Android device with more RAM than an iPad for just $160 retail, this is not about the cost of RAM. Subtract Amazon's 35%, and the total cost of a machine with 40 GB of RAM is no more than $104, and RAM is maybe 5 to 10 percent of that cost, so the wholesale cost of 32 GB of RAM for an iPad is probably no more than $10. And they're cranking up the price by $150. RAM prices did not go up by 15
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I agree and probably 90% of the price increase is greed. Apple not being able to bully the memory suppliers probably had them showing toothy grins at the negotiation table. What do you predict RAM pricing was prior to this RAM scarcity?
Ah, the foul smell of brain farts (Score:2)
In the morning?