Google Invests $75 Million In A24 To Develop AI-Powered Filmmaking Tools
- Reference: 0184035646
- News link: https://entertainment.slashdot.org/story/26/06/22/196207/google-invests-75-million-in-a24-to-develop-ai-powered-filmmaking-tools
- Source link:
> A24 partner Scott Belsky, who leads the studio's technology division A24 Labs, [3]told the Journal the studio's Google partnership differed from other deals because AI developers mistakenly advertised their products as a means to make films cheaper and faster. His division is developing applications for AI-generated storyboards, another reimagination of the production process that has seen filmmakers like Martin Scorsese rubber-stamp.
"We think there are better uses that preserve creative control and support risk-taking," said Belsky, arguing the new tools "won't look anything like the prompted generation type of AI that people feel uncomfortable with."
[1] https://variety.com/2026/film/news/google-a24-ai-filmmaking-tools-1236787297/
[2] https://blog.google/innovation-and-ai/models-and-research/google-deepmind/deepmind-a24-research-partnership/
[3] https://www.wsj.com/tech/ai/google-investing-in-backrooms-studio-a24-e7585ebe?st=oQ7CJd&reflink=desktopwebshare_permalink
Re: (Score:1)
I'm impressed. Using just three sentences you've proven that you are completely out of your mind.
Re: (Score:2)
My daughter wants to be a voice actor. Guess what AI is really, really, REALLY good at?
AI gonna take a lot of Hollywood jobs! (Score:2)
Hey, let's make a movie about the Hollywood Blacklist and how the same tactics were used to fight AI, add some drama with FBI action against AI sympathizers and instead of Red Scare maybe for AI we can have Mauve Scare, to refresh memories:
> The Hollywood blacklist was the mid-20th century banning of suspected Communists from working in the United States entertainment industry. The blacklist began at the onset of the Cold War and Red Scare, and affected entertainment production in Hollywood, New York, and el
Re: (Score:3)
It's not as if Trump's mentor Roy Cohn had anything to do with the Holywood blacklist... right? Oh... wait...
It's not the way that it looks (Score:2)
It's the fact that it's AI slop you dullards.
Re:It's not the way that it looks (Score:4, Insightful)
The most boring part of filmmaking is matching up picture and audio from a dozen or more takes in line with the storyboard. I think it would be great to see AI take raw footage and build a skeleton project file with all of the different takes matched up with their respective audio and cut to fit the rough storyboard. Then you spend your time and resources on the actual creative parts. These are already the lowest paid people involved in a film anyway and they probably don't exactly enjoy the work.
Re: (Score:3)
Scanning for Starbucks cups, flagging possible continuity errors, pose estimation and tracking for motion capture, inserting CGI, rendering, there are all sorts of boring tasks that could be automated or improved if already automated.
Re: (Score:1)
Davinci Resolve has some syncing for a at least few years now. Here is a tutorial. [1]https://beginnersapproach.com/... [beginnersapproach.com]
Making a film is generally an arduous process. I personally think films where better when they had more constraints to force creativity. In the scheme of things even organizing for a story board forces you to think about what you have for clips a bit more deeply then the later editing process. You could say it is a blank page step of writing that you can steal with AI.
I think we would be
[1] https://beginnersapproach.com/davinci-resolve-sync-audio-clips/
Re: (Score:2)
Final Cut Pro can already basically do that, and has been able to do that for several years. Just create a multicam workflow and tell it to synchronize by audio. Not sure how well it works if you're dealing with hundreds of short takes though; I've only used it to line up hour-long continuous shots.
Then again, as cheap as storage is, I'm not sure why anybody actually stops the cameras and audio recorders anyway. If you want to have a private conversation, you can always step off the set and do it in a h