Apple CEO Tim Cook Is Stepping Down (marketwatch.com)
- Reference: 0181814748
- News link: https://apple.slashdot.org/story/26/04/20/221244/apple-ceo-tim-cook-is-stepping-down
- Source link: https://www.marketwatch.com/story/tim-cook-to-step-down-after-15-years-at-the-helm-of-apple-68d0e126?mod=home_lead
> Cook leaves an impressive legacy after growing the company to a $4 trillion market capitalization from just $300 billion 15 years ago. Over Cook's 15-year tenure as CEO, Apple's stock has risen 1,932%, beating the S&P 500's 504% increase, according to Dow Jones Market Data. That places Apple's stock as the 38th best-performing member of the index over that period of time.
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> Cook had big shoes to fill, replacing Apple's iconic founder, Steve Jobs, as CEO. Cook's successor, John Ternus, Apple's senior vice president of hardware engineering, will need to guide Apple's through uncharted waters as the company navigates its artificial-intelligence transition and supply-chain constraints. Cook will remain at Apple as executive chairman.
"It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world," said Cook.
"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman."
As for Ternus' replacement, the role of Chief Hardware Officer will be awarded to Apple executive Johny Srouji. "Srouji, who most recently served as senior vice president of Hardware Technologies, will assume an expanded role leading Hardware Engineering, which John Ternus most recently oversaw, as well as the hardware technologies organization," said Apple in a [4]press release .
[1] https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/
[2] https://www.marketwatch.com/story/tim-cook-to-step-down-after-15-years-at-the-helm-of-apple-68d0e126?mod=home_lead
[3] https://slashdot.org/~sinij
[4] https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/
Probably a good choice. (Score:5, Interesting)
Putting a hardware guy in charge of Apple might help the company return to its roots as a hardware-first company. They've been so distracted by silliness like trying to squeeze more money out of the App Store, iBooks Store, etc., resulting in fines and antitrust decisions going against them in the EU and the U.S. on so many occasions, mostly because the company has strayed too far away from its core mission — to make great hardware and build operating systems to support that hardware and produce a great user experience.
Build a great product, and everything else will follow naturally.
To be fair, that's nothing against Tim Cook. He always struck me as having a good head on his shoulders and being generally a decent human being. And he held the company together through a tough transition, losing one of its founders. That's not an easy task.
But Mr. Ternus has, in some ways, an even tougher job, showing the markets that Apple is more than just a company that sells phones. I don't envy him. But I do look forward to seeing the direction that he takes the company.
Re: (Score:3)
The thing about hardware is that once you've designed and protoyped it, you're only about 3% done. Next you need to manufacture it at a profit. With software, once you've designed and prototyped it, you're 97% done, and each extra unit manufactured has essentially zero cost. But the same effort needs to be put into the 97% stage of both.
Hopefully the new guy understands that.
Re:Probably a good choice. (Score:4, Insightful)
"help the company return to its roots as a hardware-first company"
Have you not been paying attention to Apple at all the past several years?
Since they switched from Intel CPUs over to their own in-house silicon, they're dominating the landscape in performance-per-watt, battery-life, and even on raw compute. They have the fastest single-threaded CPU on the market right now, and its in a freaggin LAPTOP. And their unified memory architecture is destroying everything else in performance.
Their "return to hardware" was the M1 generation, and now they're at 5th generation with M5. How much more "hardware-first" do you want?
Re: (Score:2)
I believe they meant introducing new types of gadgets, not just make existing ones faster or more efficient.
Re: Probably a good choice. (Score:2)
I agree, my iphone13 is a well built phone, Apple makes great hardware, too bad iOS sucks, it is locked down with no custom launcher alternatives, no sideloading any FOSS software and the Apple Store is just awful and I always dread opening it to look for anything, I don't even use my iphone much anymore except for a hotspot to get internet on my android and it is getting old but I am hanging on to this old android waiting for Motorola to make it to market with a new GrapheneOS phone
Re: (Score:3, Informative)
> They've been so distracted by silliness like ...
... bribing -- I mean, Gifting -- the President with 24k gold trinkets.
Re: (Score:2)
I've heard him asking for weirder stuff now, but there's probably a gold trinket glued to the front of it. What he seems to crave more than anything now is for you to totally degrade yourself before him.
Apple sell h/w, chosen by customers due to s/w (Score:2)
> Putting a hardware guy in charge of Apple might help the company return to its roots as a hardware-first company.
Apple is a company that sells hardware, chosen by its customer due to software.
I'd say that Apple was a software first company. Don't misunderstand, Wozniak did some brilliant hardware engineering. And some brilliant software engineering. But it was the software ecosystem of the Apple II that made the company. It was even the Apple II that paid for the Macintosh during all those early years where it failed in the market. And when the Mac did become successful, again, it was largely due to the software ec
I hope the new guy actually uses an iPhone. (Score:1, Flamebait)
In January of 2025 I switched from iOS to Android. After using iOS for over a year I am convinced that Tim Cook has never actually used an iPhone. Siri, Maps, and autocorrect are all train wrecks and always have been. The system settings app seems to have been organized by rolling d20s. If Cook had actually used iPhones the people responsible for some very important parts of iOS would have been sacked in the 2010s. Hopefully Ternus actually realizes how terrible some parts of iOS are and will actually get t
Let's see if his replacement will kiss the ring (Score:3, Informative)
Tim Cook had a brilliant career, but he had to [1]embarras himself [msn.com] by sucking up to the orange utan.
Enjoy your retirement TIm Apple, you nauseating man.
[1] https://www.msn.com/en-us/money/companies/apple-and-the-golden-gift-for-trump/ar-AA1Lf1ur
Re: (Score:3)
What's ironic is that feeds his megalomania. Extreme-ego types love that their detractors are thinking about them all the time.
"Living rent-free" is the ultimate payoff.
Best to ignore them as much as possible.
Re: (Score:2)
Unfortunately you have people like the head of the FBI, and the Secretary of Defense, who have declined to ignore him, and that makes it hard for everyone else.
skulduggery not tech (Score:3)
Apple has averaged 18.85% annual profit growth over 15 years. That's well above the stock market average and more an indication of their ability to manipulate the law then their manufacturing of leading-edge hardware. Cook dropped a literal gold bar in the Oval Office to get an exemption from import tariffs.
Good choice (Score:2)
Limited new products and stock buybacks for 10 years is not a long term business plan.
The lower priced recent laptop excluded.
Neo is basically for educational ecosystem (Score:2)
> The lower priced recent laptop excluded.
The Neo is kind of specialized. It's pretty much designed to sell to K-12 school districts. It will displace Chromebooks, it will cannibalize iPads. The latter is OK since they were probably going to be displaced by Chromebooks.
The Neo is nerfed in way to reduce cannibalizing the Air. It 2020 M1 CPU performance with a smaller screen and slower I/O.
The Neo will make money, but that will be largely due to growth in the educational ecosystem. Maybe some other Chromebook niches.
Picked a fight to ban Samsung, lost (Score:2)
Picked a fight to ban Samsung, lost, got their phones banned instead. Obama pardoned them and exempted the ruling. Never forget.
Re: Frosty Piss (Score:2)
They forgot to mention the part where he ordered the company to ignore an injunction, resulting in another injunction permitting US app developers to ignore apple's fees, and apple getting laughed at in the 9th circuit when he tried to appeal.