Google is [1]eliminating its traditional 30% Play Store fee and [2]introducing lower commissions, while at the same time allowing alternative billing systems and making it easier for third-party app stores to operate on Android. The changes stem largely from Google's [3]settlement with Epic Games . Engadget reports:

> The biggest change is to how Google will collect fees from developers publishing apps on Android. Rather than take its standard 30 percent cut of in-app purchases through the Play Store, Google is lowering its cut to 20 percent, and in some cases 15 percent for new installs of apps from developers participating in its new App Experience program or updated Google Play Games Level Up program. Those changes extend to subscriptions, too, where the company's cut is lowering to 10 percent. For Google's billing system, the company says developers in the UK, US, or European Economic Area (EEA) will now be charged a five percent fee and "a market-specific rate" in other regions. Of course, for anyone trying to avoid those fees, using alternatives to Google's billing system is getting easier.

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> Google says that developers will be able to offer alternative billing systems alongside its own or "guide users outside of their app to their own websites for purchases." [...] Epic is ultimately interested in getting people to use the mobile version of its Epic Games Store, and Google's announcement also includes details on how third-party app stores can come to Android. Third-party app stores will be able to apply to the company's new "Registered App Stores" program to see if they meet "certain quality and safety benchmarks." If they do, they'll be able to take advantage of a streamlined installation interface in Android. Participating in the program is optional, and users will still be able to sideload alternative app stores that aren't part of the program, but Google clearly has a preference. [...]

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> Google says that its updated fee structure will come to the EEA, the UK and the US by June 30, Australia by September 30, Korea and Japan by December 31 and the entire world by September 30, 2027. Meanwhile, the company's updated Google Play Games Level Up program and new App Experience program will launch in the EEA, the UK, the US and Australia on September 30, before hitting the remaining regions alongside the updated fee structure. For any developers interested in offering their own app store, Google says it'll launch its Registered App Stores program "with a version of a major Android release" before the end of the year. According to the company, the program will be available in other regions first before it comes to the US.



[1] https://www.engadget.com/apps/google-ends-its-30-percent-app-store-fee-and-welcomes-third-party-app-stores-185248647.html

[2] https://android-developers.googleblog.com/2026/03/a-new-era-for-choice-and-openness.html

[3] https://tech.slashdot.org/story/25/11/05/1729212/epic-and-google-settle-antitrust-case-with-global-fee-cuts-and-easier-third-party-store-access