News: 0180848202

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

OpenAI Calls In the Consultants For Its Enterprise Push (techcrunch.com)

(Monday February 23, 2026 @10:30PM (BeauHD) from the search-for-ROI dept.)


OpenAI has formed a multi-year " [1]Frontier Alliance " with four consulting heavyweights to [2]accelerate enterprise adoption of its no-code AI agent platform, OpenAI Frontier . TechCrunch reports:

> The alliance includes multi-year partnerships between OpenAI and four major consulting firms, Boston Consulting Group (BCG), McKinsey, Accenture and Capgemini, to sell its enterprise products. OpenAI's Forward Deployed Engineering team will work with the consulting giants to help them implement OpenAI's enterprise-focused technologies like OpenAI Frontier into customers' tech stacks.

>

> The company launched OpenAI Frontier in early February. The no-code open software allows users to build, deploy, and manage AI agents both built on OpenAI's AI models and beyond. OpenAI argues in its latest announcement that consultants are the right avenue to get enterprises on board.

>

> "AI alone does not drive transformation. It must be linked to strategy, built into redesigned processes, and adopted at scale with aligned incentives and culture to deliver sustained outcomes," BCG CEO Christoph Schweizer said in OpenAI's blog post. "Our expanded partnership combines OpenAI's Frontier platform with BCG's deep industry, functional, and tech expertise and BCG X's build-and-scale capabilities to drive measurable impact with safeguards from day one."



[1] https://openai.com/index/frontier-alliance-partners/

[2] https://techcrunch.com/2026/02/23/openai-calls-in-the-consultants-for-its-enterprise-push/



AI too stupid to sell itself (Score:4)

by awwshit ( 6214476 )

AI is good with words, it should be able to sell itself!

If AI cannot convince you that AI is worth using then maybe its not.

Re: AI too stupid to sell itself (Score:2)

by liqu1d ( 4349325 )

That's the insane bit. AI is billed as replacing consultants. Ie a job that offers advice. If they can't do that then what hope have they got at doing anything. AI is literally perfect at spouting unfounded opinion as fact yet it's not good enough to replace the human version yet.

It's bullshit at all levels (Score:5, Insightful)

by ebunga ( 95613 )

Bullshit company hires bullshit companies to sell its bullshit to companies that gladly accept bullshit so they can bullshit investors that don't know any better.

Re: It's bullshit at all levels (Score:3)

by devslash0 ( 4203435 )

Pretty much, yeah. But they're in too deep to admit the lie.

Re: (Score:2)

by az-saguaro ( 1231754 )

Seems like bullshit is the new hallucinogenic drug of the decade.

Too bad nobody is declaring war on it.

Office Space (Score:3)

by devslash0 ( 4203435 )

If anyone doesn't know what happens when a company brings in consultants, they should watch Office Space.

I wonder how much time OpenAI employees spend filling in TPS reports...

Re: (Score:3)

by ebunga ( 95613 )

They're literally bringing in *all* of the consultants. It's wild. Normal companies don't do that. Can't even think of a fucked company that did that all at once.

Re: Office Space (Score:3)

by devslash0 ( 4203435 )

Looks like things must be tough on the inside if they think it's a 4-consultant problem.

One could even say that it looks "desperate". Like the last-ditch effort to save the ship.

ERP anyone. (Score:2)

by Registered Coward v2 ( 447531 )

Those days are back. Hundreds of millions in fees for stuff that never works.

Office Space - The Bobs (Score:2)

by JakFrost ( 139885 )

This is exactly like the movie Office Space when The Bobs are trying to figure out what everyone does at the company but this time the layoffs are followed by the P.I. (Pretend Intelligence) push into the replacement roles by the consultants, but not before you're told to train the P.I.

Office Space (1999)

[1]https://m.imdb.com/title/tt015... [imdb.com]

The Office Space Bobs Plot No One Ever Talks About Is Genius

[2]https://www.giantfreakinrobot.... [giantfreakinrobot.com]

[1] https://m.imdb.com/title/tt0151804/

[2] https://www.giantfreakinrobot.com/ent/office-space-bobs-plot-genius.html

Consultants are a scam. (Score:2)

by engineer37 ( 6205042 )

If you actually look into the consultant industry, it is very, very shady and scam like all the way down. I had friends in college who were recruited by consultant companies, and let me tell you they are the shadiest businesses. Don't hire consultants, don't work for consultants, avoid them like the plague. If you don't believe me, try reading up about their business practices and what people have said about working for them.

Re: (Score:2)

by Tony Isaac ( 1301187 )

A lot of this comes from one underlying principle: Consultants get paid for billable hours. So naturally, they want to do and say things that will increase...billable hours. They are not primarily interested in what your company is interested in, but on keeping you strung along just enough to keep the hours flowing.

When the consultants are called in (Score:2)

by Tony Isaac ( 1301187 )

You know you're screwed.

Inglish Spocken Hier: some mangled translations

Various signs in Poland:

Right turn toward immediate outside.

Go soothingly in the snow, as there lurk the ski demons.

Five o'clock tea at all hours.

In a men's washroom in Sidney:

Shake excess water from hands, push button to start,
rub hands rapidly under air outlet and wipe hands
on front of shirt.

-- Colin Bowles, San Francisco Chronicle