Bafta To Reward 'Human Creativity' as Film and TV Grapples With AI (ft.com)
(Thursday February 19, 2026 @05:40PM (msmash)
from the story-of-our-lives dept.)
- Reference: 0180828008
- News link: https://entertainment.slashdot.org/story/26/02/19/1911203/bafta-to-reward-human-creativity-as-film-and-tv-grapples-with-ai
- Source link: https://www.ft.com/content/25517882-92bb-46d0-b2f0-91e96a6675e2
Bafta has [1]brought in "human achievement" as a guiding principle for its annual awards as the film and television industry grapples with the rapid adoption of AI tools in many parts of production. From a report:
> In an interview with the FT, Bafta chair Sara Putt, who is nearing the end of her three-year tenure, said artificial intelligence would change how people worked "but at the base of everything in this industry is human creativity."
>
> However, while AI has been banned in Bafta's performance awards -- meaning, for example, that AI-generated avatars cannot be put forward for leading actress or actor -- it is not prohibited in other categories. Putt said AI tools were increasingly useful in production but added: "We've actually added [human creativity] as a criteria this year... Those very human skills of communication and collaboration are not going anywhere anytime soon."
[1] https://www.ft.com/content/25517882-92bb-46d0-b2f0-91e96a6675e2
> In an interview with the FT, Bafta chair Sara Putt, who is nearing the end of her three-year tenure, said artificial intelligence would change how people worked "but at the base of everything in this industry is human creativity."
>
> However, while AI has been banned in Bafta's performance awards -- meaning, for example, that AI-generated avatars cannot be put forward for leading actress or actor -- it is not prohibited in other categories. Putt said AI tools were increasingly useful in production but added: "We've actually added [human creativity] as a criteria this year... Those very human skills of communication and collaboration are not going anywhere anytime soon."
[1] https://www.ft.com/content/25517882-92bb-46d0-b2f0-91e96a6675e2
Re: (Score:2)
Kind of a silly thing for her to say. How many non-Klingons do you see in the Klingon empire vs non-humans in the Federation?
Re: Science Fiction predicts the future (Score:2)
Since it was Chekov saying that, then there were 0 Klingons in the Federation during TOS.