Anthropic's Claude Got 11% User Boost from Super Bowl Ad Mocking ChatGPT's Advertising (cnbc.com)
(Saturday February 14, 2026 @11:34AM (EditorDavid)
from the ads-mocking-ads dept.)
- Reference: 0180790200
- News link: https://slashdot.org/story/26/02/14/0235231/anthropics-claude-got-11-user-boost-from-super-bowl-ad-mocking-chatgpts-advertising
- Source link: https://www.cnbc.com/2026/02/13/anthropic-open-ai-super-bowl-ads.html
Anthropic saw visits to its site jump 6.5% after Sunday's Super Bowl ad mocking ChatGPT's advertising, [1]reports CNBC (citing data analyzed by French financial services company BNP Paribas).
> The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and AI competitors OpenAI, Google Gemini and Meta. Daily active users also saw an 11% jump post-game, the most significant within the firm's AI coverage. [Just in the U.S., 125 million people were watching Sunday's Super Bowl.]
>
> OpenAI's ChatGPT had a 2.7% bump in daily active users after the Super Bowl and Gemini added 1.4%. Claude's user base is still much smaller than ChatGPT and Gemini...
>
> OpenAI CEO Sam Altman attacked Anthropic's Super Bowl ad campaign. In a [2]post to social media platform X, Altman called the commercials "deceptive" and "clearly dishonest."
OpenAI's Altman admitted in his social media post ( [3]February 4 ) that Anthropic's ads "are funny, and I laughed." But in several paragraphs he made his own OpenAI-Anthropic comparisons:
"We believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the U.S... Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can't pay for subscriptions.
"If you want to pay for ChatGPT Plus or Pro, we don't show you ads."
"Anthropic wants to control what people do with AI — they block companies they don't like from using their coding product (including us), they want to write the rules themselves for what people can and can't use AI for, and now they also want to tell other companies what their business models can be."
[1] https://www.cnbc.com/2026/02/13/anthropic-open-ai-super-bowl-ads.html
[2] https://x.com/sama/status/2019139174339928189?s=20
[3] https://x.com/sama/status/2019139174339928189?s=20
> The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and AI competitors OpenAI, Google Gemini and Meta. Daily active users also saw an 11% jump post-game, the most significant within the firm's AI coverage. [Just in the U.S., 125 million people were watching Sunday's Super Bowl.]
>
> OpenAI's ChatGPT had a 2.7% bump in daily active users after the Super Bowl and Gemini added 1.4%. Claude's user base is still much smaller than ChatGPT and Gemini...
>
> OpenAI CEO Sam Altman attacked Anthropic's Super Bowl ad campaign. In a [2]post to social media platform X, Altman called the commercials "deceptive" and "clearly dishonest."
OpenAI's Altman admitted in his social media post ( [3]February 4 ) that Anthropic's ads "are funny, and I laughed." But in several paragraphs he made his own OpenAI-Anthropic comparisons:
"We believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the U.S... Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can't pay for subscriptions.
"If you want to pay for ChatGPT Plus or Pro, we don't show you ads."
"Anthropic wants to control what people do with AI — they block companies they don't like from using their coding product (including us), they want to write the rules themselves for what people can and can't use AI for, and now they also want to tell other companies what their business models can be."
[1] https://www.cnbc.com/2026/02/13/anthropic-open-ai-super-bowl-ads.html
[2] https://x.com/sama/status/2019139174339928189?s=20
[3] https://x.com/sama/status/2019139174339928189?s=20
Pot calling the kettle black (Score:2)
by leptons ( 891340 )
Altman called the commercials "deceptive" and "clearly dishonest."
So pretty much like the output from his own ChatGPT.
And how did the pets.com ad do ? (Score:2)
November 2000 is coming...