News: 0180761990

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

OpenAI Starts Running Ads in ChatGPT (openai.com)

(Monday February 09, 2026 @05:45PM (msmash) from the you-are-the-product dept.)


OpenAI has [1]started testing ads inside ChatGPT for logged-in adult users on the Free and Go subscription tiers in the United States, the company said. The Plus, Pro, Business, Enterprise and Education tiers remain ad-free. Ads are matched to users based on conversation topics, past chats, and prior ad interactions, and appear clearly labeled as "sponsored" and visually separated from ChatGPT's organic responses.

OpenAI says the ads do not influence ChatGPT's answers, and advertisers receive only aggregate performance data like view and click counts rather than access to individual conversations. Users under 18 do not see ads, and ads are excluded from sensitive topics such as health, mental health, and politics. Free-tier users can opt out of ads in exchange for fewer daily messages.

Further reading : [2]Anthropic Pledges To Keep Claude Ad-free, Calls AI Conversations a 'Space To Think' .



[1] https://openai.com/index/testing-ads-in-chatgpt/

[2] https://slashdot.org/story/26/02/04/1327223/anthropic-pledges-to-keep-claude-ad-free-calls-ai-conversations-a-space-to-think



OK that seals the deal! (Score:5, Insightful)

by oldgraybeard ( 2939809 )

I probably won't be a user, ever. This type of product is not an Ad Platform no matter how much they want it to be.

I will not use a tool that insists on stealing and plagiarizing my work so they can spew ads at me and make backdoor improvements to their product with me paying the tab..

Re: (Score:2)

by taustin ( 171655 )

> This type of product is not an Ad Platform no matter how much they want it to be.

When you have a lot of users, and are losing money as fast as you can get it, everything is an ad platform. There's no other way to stay in business.

Re: (Score:2)

by oldgraybeard ( 2939809 )

"There's no other way to stay in business." Maybe they won't stay in business.

LLM's and other approaches I don't even know about may always be a Agent niche. No one is even on the scent to cognitive intelligence. The AI mantra might well get upstaged by layers of advanced automation. Or something else entirely.

Re: (Score:3)

by XopherMV ( 575514 )

They're looking to spend over a trillion dollars while earning $20 billion per year.

Going from earning $0 in ad revenue to a trillion in ad revenue seems a bit... optimistic.

Ads aren't going to be enough to save them.

Welcome To The Hater's Ball (Score:2)

by SlashbotAgent ( 6477336 )

Fuck you.

Fuck you.

And especially fuck you, openAI.

I hate you all.

Re: (Score:2)

by Powercntrl ( 458442 )

They have to make money somehow. For example, Wikipedia doesn't have ads, but they do have those extremely annoying donation nags. TANSTAAFL

Re: (Score:2)

by taustin ( 171655 )

I hate to tell you this, but those donation nags are ads. They are just advertising themselves, but they're still ads, just like the ad for a different TV show than the one you're watching (which happens when they can't sell that slot).

What happens if? (Score:3)

by gtall ( 79522 )

What happens if it hallucinates ads that are not there?

Can you enshittify (Score:2)

by rknop ( 240417 )

...if the thing you're enshittifying is already bullshit?

Re: (Score:2)

by taustin ( 171655 )

There's always room for more bullshit. With any luck, they'll amass so much bullshit, it becomes a black hole and sucks in all the other techbro companies with it.

Re: (Score:2)

by nightflameauto ( 6607976 )

> ...if the thing you're enshittifying is already bullshit?

As someone who spent two years of his life hauling cow shit, I can honestly say that the answer is yes. If you miss a day of hauling shit, the cows don't stop shitting. It just continues to get deeper.

Somebody needs to make a digital skid loader and manure spreader!

we sawn you were asking about suicide (Score:2)

by Growlley ( 6732614 )

would you like to buy some lethal pills?

Re: (Score:2)

by Powercntrl ( 458442 )

Insurance companies hate this one weird nitrogen trick that cuts your medical bills by 100%!

Although in all seriousness, they'd probably advertise one of those sketchy online counseling services. Probably the one that rhymes with "cheddar yelp".

Only a matter of time until Ads influence results (Score:2)

by ffkom ( 3519199 )

We have seen this play out time and again: First there are just "random" Ads shown in some corner, then the Ads become annoying and distracting, then the Ads become "targeted" based on the conversation topics (and thus data leaked to the advertisers), then the advertisers demand "not being displayed around this or that topic - so the service obeys and censors "ad-unfriendly" topics in conversations, next Advertisers pay a premium for the content to present them as something positive, then they demand the co

And here it is (Score:2)

by HoleShot ( 1884318 )

Let the enshittification begin. We know how this will go.

Let's show targeted ads that no-one wants to see,

so we can reduce the load on our servers by driving away users.

This could be good or bad (Score:2)

by MpVpRb ( 1423381 )

If the chat topic requested information on a product and the ad was a legitimate source of a quality example of the product. it would be helpful

If the ad is a scam, spam, or for a crappy knockoff, not helpful at all

"And we heard him exclaim
As he started to roam:
`I'm a hologram, kids,
please don't try this at home!'"
-- Bob Violence
-- Howie Chaykin's little animated 3-dimensional darling, Bob Violence