Amazon Plans To Use AI To Speed Up TV and Film Production (reuters.com)
- Reference: 0180734670
- News link: https://entertainment.slashdot.org/story/26/02/05/1519212/amazon-plans-to-use-ai-to-speed-up-tv-and-film-production
- Source link: https://www.reuters.com/business/media-telecom/amazon-plans-use-ai-speed-up-tv-film-production-2026-02-04/
> At the Amazon MGM Studio, veteran entertainment executive Albert Cheng is leading a team charged with developing new AI tools that he said will cut costs and streamline the creative process. Amazon plans to launch a closed beta program in March, inviting industry partners to test its AI tools. The company expects to have results to share by May. [...] Amazon is leaning on its cloud computing division, Amazon Web Services, for help and plans to work with multiple large language model providers to give creators a wider array of options for pre- and post-production filmmaking.
[1] https://www.reuters.com/business/media-telecom/amazon-plans-use-ai-speed-up-tv-film-production-2026-02-04/
cut costs and remove the creative process (Score:1)
i'm genuinely curious about the quality of the films produced in this way. i'm imaging hours of AI slop and broken plot lines. but maybe we'll be surprised and it will be great movies. but probably it will be the former.
Re: (Score:2)
Some will surely surpass the average tiktoker...
Re: (Score:2)
AI doesn't have to be used to generate the plot, it could be used for say reviewing scripts or first draft edits. Faster than a human, and even though it's unreliable it may catch some genuine issues that can be corrected before being passed to human review.
Another example would be taking a storyboard or script and using it to make a rough cut, which can then be edited properly.
The danger is that it becomes a crutch. Say the writers are struggling with a scene or a plot point, they turn to AI for ideas, and
Go read fanfic (Score:2)
So it's going to be someone's fap material that stops abruptly because the author reached climax before they could write down all the nonsensical words.
Translation Time (Score:3)
"Amazon Plans To Use AI To Speed Up TV and Film Production"
TRANSLATION: "Amazon Plans To Use AI To Churn Out Shitloads of Utter Garbage"
Re: (Score:2)
What fool would goto Amazon for art? I mean, it's like trying to watch sports on a squints-ville smart-phone: nobody would do that ... oh wait ...
Optimizing the wrong end (Score:3)
A fundamental law of the entertainment industry is that entertainment takes time to consume. It isn't like food or cars, where people buy to waste.
So no matter how quickly you can make a movie, it still takes an 80-100 or whatever minutes to watch it.
So they need more consumers. This is where agents come in.
They just need to convince people to want to own a series of robots to be entertained for them. I'm sure they could come up with a "vibe-viewing" UI to managing your little virtual popcorn-eaters - maybe Nintendo could help, they're good at that sort of thing.
And then kids could humiliate each other over how much media their peers are wasting without experiencing.
That's the smell of innovation.
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It will be quite impossible to mass-produce individually rendered streams of AI slops at a cost that is acceptable to the punter.
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Today.
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And beyond. Such a thing won't pay for itself.
Slop begets slop (Score:2)
Sounds about right for Hollywood these days. Gonna fire up some Gilligan's Island tonight. At least slop made in the 60's was still watchable.
Doesn't sound like more slop tools (Score:2)
Their wording specifically sounds like they're not working on tools where you can "prompt your way into a movie," but rather tools that are designed to act as a force multiplier on creatives' labor.
I saw a demo video involving anime about a year ago. The tool basically allowed a single artist to draw out their animation and then tell the model to go through frame-by-frame and clean up rough edges and stuff like that. Basically grunt work that low-paid artists in Korea might do for creators in Japan.
That's t
The enshittification is proceeding apace (Score:3)
On the plus side, TV has hit rock bottom decades ago, and films aren't far behind. Using AI to make shit faster is kind of fitting really.