Sony announced last month that it plans to pass control of its home entertainment division -- including the two-decade-old Bravia television brand -- [1]to Chinese electronics group TCL through a joint venture in which TCL would hold a 51% stake. The Japanese company was long ago overtaken in sales by South Korea's Samsung and LG and now holds just 2% of the global television market. Sony stopped making its own LCD screens in 2011.

Chinese companies [2]supplied 71% of television panels made in Asia last year, according to TCL, and less than 10% are now produced in Japan and Korea. TCL is close to overtaking Samsung as the world's largest television maker. Sony retains valuable intellectual property in image rendering, and the Bravia brand still carries consumer recognition, but its OLED screens are already supplied by Samsung and LG. The company has been shifting toward premium cameras, professional audio, and its entertainment businesses in film, music, and games -- areas where intellectual property is less exposed to Chinese manufacturing scale.



[1] https://entertainment.slashdot.org/story/26/01/20/1356253/sony-is-ceding-control-of-tv-hardware-business-to-chinas-tcl

[2] https://www.ft.com/content/283ed0a2-48d1-4358-9021-decae9a61541