News: 0180730140

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Anthropic Pledges To Keep Claude Ad-free, Calls AI Conversations a 'Space To Think' (anthropic.com)

(Wednesday February 04, 2026 @11:00AM (msmash) from the taking-a-stand dept.)


Anthropic said today that its AI assistant Claude will [1]not carry advertising of any kind -- no sponsored links next to conversations, no advertiser influence on the model's responses, and no unsolicited third-party product placements -- calling Claude a "space to think" that should remain free of commercial interruption. The announcement comes days after Anthropic's chief rival, OpenAI, announced plans to [2]bring ads to some of its ChatGPT offerings .

Anthropic said its internal analysis of Claude conversations found that a significant share involve sensitive or deeply personal topics. An advertising-based model would also create incentives to optimize for engagement and time spent rather than usefulness, Anthropic said, noting that the most helpful AI interaction might be a short one that doesn't prompt further conversation.

Anthropic generates revenue from enterprise contracts and paid subscriptions. The company said it is exploring agentic commerce -- Claude handling a purchase or booking on a user's behalf -- but stressed that all such interactions should be user-initiated, not advertiser-driven. Anthropic has also brought AI tools to educators in over 60 countries and said it may consider lower-cost subscription tiers and regional pricing.



[1] https://www.anthropic.com/news/claude-is-a-space-to-think

[2] https://slashdot.org/story/26/01/16/1827203/ads-are-coming-to-chatgpt-in-the-coming-weeks



That's awesome and I prefer Claude (Score:1)

by expresspotato ( 5687556 )

I prefer the responses of Claude anyways. They're more complete, insightful and helpful. It's really helped me with dating and understanding who I am.

Re: (Score:2)

by Zocalo ( 252965 )

Pardon the cynicism, but I remember Google claiming that they would "do no evil", yet here we are. I'll enjoy the ad-free Claude while it lasts, and hopefully that will be for a long time, but sooner or later I fully expect the desire for advertising dollars to trump any laudable claims they might be making today.

Re: That's awesome and I prefer Claude (Score:2)

by liqu1d ( 4349325 )

Yeah it's complete bollocks. Doublespeak. There will be ads but they won't be overt. Recommending one product over another because they get a kickback.

Even if you persuade me, you won't persuade me.
-- Aristophanes