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Seven of the World's Ten Best-Selling Smartphones in 2025 Were iPhones (counterpointresearch.com)

(Thursday January 29, 2026 @11:47AM (msmash) from the absolute-dominance dept.)


Apple [1]sold seven of the ten best-selling smartphones globally in 2025, a lopsided dominance that underscores how thoroughly the company controls the premium end of the mobile market.

The iPhone 16 was the single best-selling phone worldwide, and Apple's presence extended all the way down to the tenth spot where the iPhone 16e -- its newest budget-friendly option -- found consistent demand in Japan and the U.S., according to Counterpoint.

Samsung accounted for the remaining three positions, led by the Galaxy A16 5G as the best-selling Android device of the year. The Galaxy S25 Ultra also made the cut, marking the second straight year a Samsung flagship cracked the top ten. Together these ten phones from just two companies represented 19% of all smartphones sold during the year, continuing a four-year streak of Apple-Samsung exclusivity at the top.



[1] https://counterpointresearch.com/en/insights/iphone-16-worlds-best-selling-smartphone-in-2025-apple-takes-7-spots-in-top-10-models



Apples and Oranges (Score:1)

by Anonymous Coward

only one source for iOS devices. Many sources for Android.

Re: (Score:2)

by geekmux ( 1040042 )

> only one source for iOS devices. Many sources for Android.

Are there?

Ask the average consumer to name five Android vendor options. I'll bet they'd struggle to name more than three.

Makes you also wonder what the chances are of becoming a valid competitor by merely listening to what the consumer actually wants instead of turning them into The Product like everyone else does.

Re: (Score:2)

by dfghjk ( 711126 )

Why does five vs. three matter? Because it's your argument?

And why does IOS vs. Android matter anyway? It's literally a reason to choose. Historically, MacOS has been available only on Macs, THE reason Mac marketshare was low. Now it's the reason iPhone marketshare is high?

Re: (Score:2)

by Sique ( 173459 )

> Ask the average consumer to name five Android vendor options. I'll bet they'd struggle to name more than three.

That's the whole point. With Android, it does not matter for the average consumer what brand it is. It does not even matter that it is Android. It's just a generic smartphone, it can install the apps they want, and people will buy whatever fits their budget and their needs, ignorant about brand and operating system. For a single vendor, it is complicated to have one model sell in large numbers, because they are generic. Or do you know what farm your potatoes come from? It's potatoes. That's all that matters

Re: Apples and Oranges (Score:2)

by Kitkoan ( 1719118 )

only one source for iOS devices. Many sources for Android.

Are there?

Who else makes iOS devices? You already acknowledged there many sources of Android devices.

Also, while 7 out of 10 sounds good, this represents less than 20% of the total market. And Apple only makes "premium" class phones so this would be their only market. A more accurate title to this would be "Apple sells less than 1 out of every 5 smartphones", and since you've already pointed out that for the most part there seems to be

Re: (Score:2)

by Chris Mattern ( 191822 )

"Ask the average consumer to name five Android vendor options. I'll bet they'd struggle to name more than three."

Ask the average consume to name five iPhone vendor options.

Re: (Score:2)

by geekmux ( 1040042 )

> I have port 23 blocked at the router. Do YOU? [1]https://www.safebreach.com/blo... [safebreach.com]

(Billy the Windows Kid) "Hey, I randomly removed the telnet command from the default install, making that rather useful networking tool annoyingly gone. Do I get credit too?"

[1] https://www.safebreach.com/blog/safebreach-labs-root-cause-analysis-and-poc-exploit-for-cve-2026-24061/

Crunchy out the outside, chewy on the inside (Score:2)

by abulafia ( 7826 )

If you're running telnetd in 2026 on a network with a gateway to the public internet, you have zero interest in security.

The age of ecosystem (Score:2)

by Pinky's Brain ( 1158667 )

There is only one and a half ecosystem in the world ... and the half of one is dying.

Google's half of an ecosystem has two problems. The mistake of allowing manufacturers way too much freedom and being tied down by their advertising preventing them from moving into the high end. Apple can move down in the market, but any Google device will always be tainted by advertising when trying to play at the top. As a person you can mostly avoid that, but for the brand it's poison.

Apple has no true competition.

Re: (Score:2)

by slaker ( 53818 )

Apple's ecosystem seems to be focused on preventing users from doing what they want with the powerful general purpose hardware they sell. Android users can at least take steps to mitigate how much access advertising systems have on their devices, even to the point that they can use their devices entirely without a Google account. There's no way to get a fully functional third party browser on iOS and iOS users who refuse to sign in to Apple have no way of obtaining any software for their devices.

Tell me aga

Re: (Score:2)

by timeOday ( 582209 )

Maybe you can tell me how to never, ever see anything about Samsung Bixby on my phone again.

Re: (Score:2)

by Zorpheus ( 857617 )

You know Android has 72% market share and Apple only 28%?

Apple has so many phones in the top ten because there are much less choices for iOS phones..

Re: (Score:2)

by irreverentdiscourse ( 1922968 )

This post is hilarious. You think an iPhone is the higher end model phone? LOL

Way to bury the lead. (Score:5, Interesting)

by Smonster ( 2884001 )

A better headline, "The top ten smartphones accounts for only 19% of the global smartphone market. The Android platform continues dominate worldwide, accounting for over 80% of the total market." -iPhone owner, whose mind lives outside the reality distortion field.

Re: (Score:2)

by Ol Olsoc ( 1175323 )

> A better headline, "The top ten smartphones accounts for only 19% of the global smartphone market. The Android platform continues dominate worldwide, accounting for over 80% of the total market." -iPhone owner, whose mind lives outside the reality distortion field.

It's kind of like Linux. Popularity among other people is at the bottom of my "needs" list, be it in my phone, my computer, or my operating system. I like Linux because it is similar to MacOS, and Apple computers and phones and tablets because the ecosystem integrates a lot better than Android.

Other people find it somehow a real flex about the phone or computer they own. Their sense of worth is based more on not owning an Apple product than much else. The idea that the most popular is somehow best means t

Re: (Score:2)

by Gilgaron ( 575091 )

Yeah I was wondering that... like I'd assume you'd see similar bias in numbers of specific laptop models sold even though total sales for Windows or Chromebooks is likely higher.

It's easy to dominate the list this way (Score:2)

by thegarbz ( 1787294 )

Since somehow Apple was selling 3 generations of phone at the same time in 2025 it's easy to dominate the charts this way. I don't see this as a good thing. That Apple were selling more iPhone 15s than they were selling iPhone 16es in the same year as the iPhone 17 was released shows that they are massively underserving a budget market.

I can't think at any point in history where 3 generations of iPhone were available for sale in the same year.

Best Selling != Premium (Score:2)

by klashn ( 1323433 )

Apple devices do command a premium price, but it's a misnomer to say Best Selling devices are in the premium category of devices.

They definitely have more polish than some devices, and not all iPhones are in the premium category of devices, regardless of their polish.

Beauty may be skin deep, but ugly goes clear to the bone.
-- Redd Foxx