A PwC [1]survey of more than 4,500 CEOs found that [2]over half report no revenue growth or cost savings from their AI investments so far , despite massive spending. Of the 4,454 business leaders surveyed, only 12% saw both lower costs and higher revenue, while 56% saw neither benefit. "26% saw reduced costs, but nearly as many experienced cost increases," adds The Register. From the report:

> AI adoption remains limited. Even in top use cases like demand generation (22 percent), support services (20 percent), and product development (19 percent), only a minority are deploying AI extensively. Last year, a separate PwC study found that only 14 percent of workers indicated they were using generative AI daily in their work. Despite the CEOs' repsonses, PwC concludes more investment is required. It claims that "isolated, tactical AI projects" often don't deliver measurable value, and that tangible returns instead come from enterprise-wide deployments consistent with business strategy. [...]

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> In terms of the broader picture, PwC says it found CEO confidence has hit a five-year low, with only 30 percent optimistic about revenue growth (down from 38 percent last year). This points to growing geopolitical risk and intensifying cyber threats, as well as uncertainty over the benefits and downsides of AI. Unsurprisingly, concern remains over tariffs as the Trump administration continues its erratic approach to policy, with almost a third of company chiefs saying tariffs are expected to reduce their company's profit margin in the year ahead. In the U.S., 22 percent indicate their corporation is highly or extremely exposed to tariffs. PwC warns that companies avoiding major investments due to geopolitical uncertainty underperform peers by two percentage points in growth and three points in profit margins.



[1] https://www.pwc.com/gx/en/issues/c-suite-insights/ceo-survey.html

[2] https://www.theregister.com/2026/01/20/pwc_ai_ceo_survey/