Streamer Spend To Top $100B For First Time In 2026 (deadline.com)
- Reference: 0180567568
- News link: https://entertainment.slashdot.org/story/26/01/12/143244/streamer-spend-to-top-100b-for-first-time-in-2026
- Source link: https://deadline.com/2026/01/streamer-spend-landmark-figure-2026-ampere-analysis-1236680312/
> The landmark figure will be met as global streamers "remain the primary driver of growth in content investment," according to Ampere. Spend by the likes of Netflix, Disney+, Prime Video, HBO Max, Paramount+ and Apple TV will shoot up 6% this year, helping lead to a 2% increase in overall global content spend, Ampere forecast. The $101 billion figure, the first time streamer spend has crossed that major $100 Billion landmark, will represent around two-fifths of the overall figure.
[1] https://deadline.com/2026/01/streamer-spend-landmark-figure-2026-ampere-analysis-1236680312/
"spend" is not a noun. (Score:2)
The source is to blame for this but "spend" is not a noun. Expenses, costs, expenditures, payment, bill, etc. are all nouns but "spend" is not a noun.
Re: (Score:2)
If a noun can be verbed, then surely a verb can be nouned.
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Verbing weirds language.
Though "spend" has been corporate speak to show how they're doing discretionary spending (as opposed to expenses and other things).
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"Language cannot evolve!!! Meanings of words never change!!!" - ^ this guy ^
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Language can and should change when there is a need. However, there is a vernacular for economics matters, yet despite the bountiful vocabulary for English readers, this article was positively unliterary in it's selection of terms. Colloquialisms and slang are not suitable for a global audience.
Out of touch? (Score:2)
My "spend" will be zero this year, just like it was in all prior years.
Am I that out of touch?
No, it's the children who are wrong.
Doesn't seem like it (Score:2)
It used to be Disney+ had a new Star Wars and/or Marvel live action episode almost every week, but now it has been reduced to a trickle.
I guess they are spending it all on sports.
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I was looking at the recent announcements for Doomsday and congrats everyone, we all collectively did-not-care enough about anything post- Endgame enough for Disney to bring out all the stops to get us to care again.
RDJ? Chris Evans? Original X-Men cast? Russo brothers? Every character anyone could possibly care about? Get them in here, please everyone, please care about cape shit again.
bespoke, artisan, small-batch environmental damage (Score:2)
I thought AI was supposed to be producing all shows and movies from now on. Does it actually cost more than artists?
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1: 90% of all media is shite.
2: Train AI on 100% of media
3: Wonder why 90% of everything AI produces is shite.
4: Get another $50B of investment to train the AI more
5: Go-to 1
YouTube? (Score:2)
I wonder what YouTube will spend on content this year. I suppose their "spend" is the amount they pay out to content creators, which is somewhere north of $20-$25 billion per year. But instead of execs picking the content that will be produced, the producers themselves pick what to make and the market determines the winners. Which seems to me a clear reason why YouTube will win the streaming wars - because they only way they lose is if people stop watching.
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> have you tried to watch YT recently (without adblockers)? its fucking atrocious and certainly not what i would call "watchable"
Yes, I would argue the same is true on terrestrial TV, OTA TV, or regular cable TV. But at least with YouTube, since I limit my exposure to Google and block trackers to the fullest extent possible, the adds on YouTube TV are hilariously inappropriately targeted for me. I can't believe advertisers pay to get their ads shown to me as a person who is probably among the least likely in the world to purchase their product or support their political candidate.
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Ah, streaming media studios.
Yeah, that's kinda different than 'streamers'.
Still getting mine for free (Score:2)
Yo ho ho and all that.