News: 0180500427

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ASUS Announces Price Hikes Starting January 5 (videocardz.com)

(Friday January 02, 2026 @03:30AM (msmash) from the no-exceptions dept.)


ASUS has informed its partners that prices on certain products [1]will increase starting January 5 , just days before the company is expected to unveil new hardware at CES. In a letter dated December 30 and obtained by Digitimes, the Taiwanese manufacturer pointed to rising costs for memory and storage components as the primary driver behind the adjustment.

The company specifically called out DRAM, NAND, and SSD pricing pressure stemming from what it described as "structural volatility" in the global supply chain tied to AI-driven demand. ASUS also cited shifts in capacity allocation by upstream suppliers and higher investment costs for advanced manufacturing processes.



[1] https://videocardz.com/newz/asus-officially-announces-price-hikes-from-january-5-right-before-ces-2026


Oh good (Score:2)

by sinkskinkshrieks ( 6952954 )

Another reason to avoid ASUS besides poor products and poor support.

Screw AI (Score:1)

by WeAreNotStupid321 ( 9325199 )

I want cheap energy. Cheap electronic devices. Wide open spaces. Screw the energy price increases. Screw the sharp rise in RAM and SSD prices. Screw the massive data centers. So far, AI's contribution to society has been all of the above, plus layoffs and frozen hiring, and more deadly drones. All that for the sake of hallucinating software that will tell you black is white, up is down, and crayons are food? Screw AI.

Re: Screw AI (Score:1)

by blue trane ( 110704 )

If AI disappeared, do you really think they wouldn't find some other convenient excuse to raise prices, just because they can, and you would be whining just as hard about bitcoin, or EVs, or unreliable renewable energy, or ... ?

Re: Screw AI (Score:2)

by Fons_de_spons ( 1311177 )

Hmmm I think that is too harsh... It really looks like Ai is an immense bubble, disconnected from reality. When the consequences of that hits us nerds where it hurts, some venting is appropriate.

Is it cynical to translate this as (Score:1)

by blue trane ( 110704 )

"Our appetite for price-gouging is increasing because our stock is down this year"?

* Twilight1 will have to hang his Mozilla beanie dinosaur in effigy if
Netscape sells-out to Alot Of Losers..