'2025 Was the Year of Creative Bankruptcy'
- Reference: 0180488339
- News link: https://entertainment.slashdot.org/story/25/12/30/2043241/2025-was-the-year-of-creative-bankruptcy
- Source link:
> At a TED talk back in April, Lucasfilm senior vice president of creative innovation Rob Bredow [2]presented a demonstration of what he called "a new era of technology." Across 50 years of legendary innovation in miniature design, practical effects, and computer animation, Lucasfilm and its miracle workers at Industrial Light & Magic have blazed the trail for visual effects in creative storytelling -- and now Bredow was offering a glimpse at what wonders might come next.
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> That glimpse, created over two weeks by an ILM artist, was [3]Star Wars: Field Guide : a two-minute fizzle reel of AI-generated blue lions, tentacled walruses, turtles with alligator heads, and zebra-stripe chimpanzees, all lazily spliced together from the shuffled bits of normal-ass animals. These "aliens" were less Star Wars than they were Barnum & Bailey. It felt like a singular embarrassment: Instead of showing its potential, generative AI just demonstrated how out of touch a major media force had become. And then it kept happening.
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> At the time, I wondered whether evoking the legacy of Lucasfilm just to declare creative bankruptcy had provoked enough disgusted responses to convince Disney to slow its roll on AI ventures. In the months since, however, it's clear that Star Wars: Field Guide wasn't a cautionary tale. It was a mission statement. Disney is boldly, firmly placing its hand on the hot stove.
Other embarrassing AI use cases include [4]Fortnite's AI-powered Darth Vader NPC , Activision's [5]use of AI-generated art in what was widely described as the " [6]weakest " Call of Duty launch in years, McDonald's [7]short-lived AI holiday ad , and [8]Disney's $1 billion licensing deal with OpenAI.
[1] https://www.pcgamer.com/software/ai/disneys-embarrassing-ai-generated-star-wars-video-of-scrambled-up-animals-was-the-opening-salvo-in-a-year-full-of-ai-humiliation/
[2] https://www.youtube.com/watch?v=E3Yo7PULlPs
[3] https://www.youtube.com/watch?v=E3Yo7PULlPs&t=641s
[4] https://www.blerd.com/darth-vader-ai-fortnite-disaster/?srsltid=AfmBOorXEkkrDgiiGToXjkNhPZdkl-I7yUIpEbVkVOZjn0uoKOMb1t5s
[5] https://www.creativebloq.com/entertainment/gaming/who-actually-benefits-from-call-of-duty-black-ops-7s-ai-art-controversy
[6] https://www.pcgamer.com/games/call-of-duty/after-black-ops-7s-weaker-launch-call-of-duty-will-no-longer-do-yearly-releases-in-the-same-series/
[7] https://www.bbc.com/news/articles/czdgrnvp082o
[8] https://slashdot.org/story/25/12/11/1522244/disney-puts-1-billion-into-openai-licenses-200-characters-for-ai-generated-videos-and-images
The year of nepotism (Score:2)
This could all have been avoided if people were hired solely for their skills and not based on who they or who they know.
Re: (Score:2)
That has never happened at any time in history and never will. Who you know is easy to determine, who has skills is very difficult.
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This is the downwards spiral as less intelligent people can only judge those less intelligent than themselves, as someone more would be seen as a threat.
I'm really shocked at the low quality (Score:2)
Coming from Nintendo. I'm not a huge fan of their games but they usually put up pretty good quality with the exception of Mario tennis on the Wii u which was a famous disaster.
Mario kart world while not terrible is just kind of another Mario kart game. The new Metroid prime game looks like it belongs on a GameCube and has a crappy tacked on open world with nothing to do in it. Like something from an unfinished Xbox 360 game. And I gathered a new Pokemon game is pretty bad with a lot of unfinished animat
"You Walrus Hurt The One You Love" (Score:2)
(ht B. Kliban for that title)
Y'know, it's slop. It's not terribly creative. But at least it beats the GD Muppets. Are the Muppets better? Really?
Sure, flame-on. I got my asbestos nightie on.
Slop is slop and cheap is cheap (Score:3)
The only thing that has changed is that cheap got even cheaper and the slop got even sloppier. And, while this was obvious from the start, the usual greedy idiots will need some time to (again) figure out that there are no massive shortcuts. "There is no silver bullet" is alive and well, and does not only apply to software. That people do not understand this basic fact is also unchanged.
Re: Slop is slop and cheap is cheap (Score:2)
Is it unthinkable that you've got it wrong and AI hallucinates less than you do, but you just cherry-pick away to support a mood where your hallucinations are the only reality? Can you imagine having an AI hallucinate my reality and encourage me in my pursuit of happiness, independently of how you choose to pursue your happiness?
Re: (Score:2)
I guess someone has to be a fan of the Big Bang Theory, huh
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I do not share your delusion, sorry. This is neither the 2nd coming nor the singularity. Not even remotely.
You need to find another delulu if you want validation. To be fair, there are plenty of shallow-thinkers around that are deeply impressed by things. Hence you may get lucky, but smart you are not.