You nailed it. This is native-advertising. So the "article" is an ad, which means the source is a spamblog. Is there any way to report submissions as spam? Because this is gross.

Right MCD is just looking over at KO and going us too.

A few loud people online and embittered animators are complaining about their ads. That handful of people might be mad about it. Meanwhile in terms of numbers that matter everyone else going out of their way to watch the ads, like seeking them out, just to see what all the fuss is. So they get tons of free ad impressions, and if they are lucky a few of those people say "gee haven't had a Coke in while, sounds pretty good, maybe I'll buy a case."

I haven't met anyone in IRL who is actually mad at Coca-Cola for their AI ads, but they are talking about them. Even if the sentement might be 'the old ads had more soul' it isn't changing their opinion of the product or the company really, and it is bringing it to top of mind. - Just what the ad men want..

Hard to image every other corporate marketing department isn't trying to figureout how to get in on that without appearing a little to 'us too', the funny part is that last part really does not matter either probably, they only worry it does.

In the same spirit as the commercial, here is another variant of the song: [1]Most horrible time of the year [youtube.com]

Trigger warning: horror, seafood.

[1] https://www.youtube.com/watch?v=cUEUF6Qh8ys&list=RDcUEUF6Qh8ys&start_radio=1

So get your 30 second 30 day window ad produced by at the cost of millions of dollars or we're going to flame you into submission. It's a completely forgettable seasonal ad, not a work of art to last throughout the decades people.

It's so bad, it's good.

The medium is the message.

I, for one, welcome our new insect overlords.

I always thought big mac patties were made of worm castings.

Same for Coca Cola. They had their "backlash" last year and their attention. They did the same this year. I wonder what they might do next year ...

The interesting part of these ads seem to be that one can see how the quality increases outside of benchmarks and hobbyist's comparisons. In the Cola ad, you see how good someone can use these tools when they pay people with actual design experience to use them.

You can steer recent AI pretty well, but an artist education helps you to know which direction you want

I see nothing wrong with the ad, sure its no masterpiece but most ads are not. For goodness sake we have infomercials, at least it was only 45 seconds of bullshit.

Sometimes being bad is good for a commercial because it makes it memorable.

Oh, so they're doing it the same way I take "good" photographs: by taking a fuckton of mostly-shitty photographs and trawling through them for the rare few which actually look decent.

Some lazy ad firm clearly just wrote extended prompts in the vein of "draw a scene of a woman carrying christmas presents slipping in snow and falling over" etc and concatenated the least worst clips together. That was the extent of their effort.

There was a great story about this enshittification and the influence it has on people. [1]Have fun reading it. [sightlessscribbles.com]

[1] https://sightlessscribbles.com/the-colonization-of-confidence/

And if you're wondering, "December kan wel een beetje McDonald's gebruiken" means "December could use a little McDonald's".

YMMV. I don't eat there often but was hungry one morning and decided to get an egg mcmuffin and coffee. The sandwich was edible but kind of dry and chemical tasting. The coffee was equally as bad.

I agree. If only it hadn't been made with AI, I would have loved it.