News: 0180098941

  ARM Give a man a fire and he's warm for a day, but set fire to him and he's warm for the rest of his life (Terry Pratchett, Jingo)

Apple Speeds Planning for Replacing CEO Tim Cook Next Year (daringfireball.net)

(Sunday November 16, 2025 @10:40PM (EditorDavid) from the thinking-different dept.)


[1]From the Business Standard :

> Apple has accelerated its succession plans as the company prepares for Chief Executive Tim Cook to potentially step down as early as next year, Financial Times reported. Apple's board and senior leaders have recently increased their focus on a smooth leadership transition after Cook's more than 14 years at the helm of the $4 trillion tech giant, the news report said.

>

> John Ternus, senior Vice-President of hardware engineering, is seen by many inside Apple as the top contender to become the next CEO. However, no final decision has been made yet. The leadership shift has been in the works for years and is not connected to its present performance, the news report said. Apple expects a strong year-end sales season, especially for the iPhone... Cook, who turned 65 this month, became Apple's CEO in 2011 after the passing of co-founder Steve Jobs. Under his leadership, Apple's market value has grown from around $350 billion in 2011 to $4 trillion today. Apple's stock is near a record high following strong results last month.

Apple "is unlikely to introduce a new CEO before its earnings report in late January, which covers the crucial holiday quarter," the article points out. "An early-year announcement would allow the next leadership team time to settle before Apple's major annual events — the Worldwide Developers Conference in June and the iPhone launch in September..."

Slashdot reader [2]BrianFagioli points out that top-contender Ternus "is [3]deeply technical and has been central to Apple Silicon and the hardware comeback in the Mac line."

> If Apple elevates him, that would be an unmistakable signal that the board wants a return to stronger, more grounded hardware leadership. The company may finally realize that accessories aren't enough to keep Apple fans excited, and that expensive experiments are not a substitute for devices people can actually use and afford... Financial success can only hide hardware misfires for so long. Apple needs a leader who can reconnect the company with its reputation for creating devices people can't live without, not ones people return or ignore.

[4]Tech blogger John Gruber "absolutely loves" the idea of Cook's successor "being a product person like Ternus, and Ternus is young enoughâ — â50, the same age Cook was in 2011 when he took the reins from Steve Jobsâ — âto hold the job for a long stretch."

> Ternus took over iPhone hardware engineering in 2020, and was promoted to senior vice president of hardware engineering in January 2021, [5]when Dan Riccio stepped aside . Apple's hardware, across all product lines and including silicon, has been exemplary under Ternus's leadership. And Ternus clearly [6]loves and understands the Mac. I would also bet that Cook moves into the role of executive chairman, and will still play a significant, if not leading, role for the company.

And Gruber makes another observation about that Financial Times article. "That 'several people' spoke to the FT about this says to me that those sources (members of the board?) did so with Cook's blessing, and they want this announcement to be no more than a little surprising."



[1] https://www.business-standard.com/world-news/apple-ceo-succession-tim-cook-to-leave-leadership-transition-plan-125111500772_1.html

[2] https://www.slashdot.org/~BrianFagioli

[3] https://nerds.xyz/2025/11/apple-tim-cook-fired/

[4] https://daringfireball.net/linked/2025/11/15/ft-apple-tim-cook-succession

[5] https://www.bloomberg.com/news/articles/2021-01-25/apple-says-hardware-chief-riccio-to-transition-to-new-role

[6] https://daringfireball.net/linked/2025/11/10/five-years-of-apple-silicon-macs



Re:What's the future of Apple? (Score:5, Funny)

by Anonymous Coward

> But I'm I still wonder, what's the future of this company?

Socks. Socks for iPhones. Socks for iPads. Socks for Macs. Socks for watches. Socks for socks. Socks. Socks. Socks.

Re: (Score:2)

by 93 Escort Wagon ( 326346 )

Okay, get ready, I'm gonna blow your mind with an idea. Are you sitting down?

Socks... to protect all your Apple Socks. It's like layering, but for your Apple stuff!

Re: (Score:3)

by registrations_suck ( 1075251 )

Apple. Going out of business since 1977......

What did they pay him? (Score:2)

by haruchai ( 17472 )

Tesla's BoD had to give Elon a potential pay package of $1T for him to consider planning for a successor

Re: (Score:2)

by Tablizer ( 95088 )

Doesn't Elon's pay depend on Tesla revenue? If for example BYD kicks Tesla's ass, Elon gets lackluster pay.

Re: (Score:1)

by Tablizer ( 95088 )

Elon likes his rocket toys, and thus needs money.

Re: What did they pay him? (Score:1)

by blue trane ( 110704 )

If it's tied to stock performance, is actual revenue incidental due to short squeezes, momentum, expectations, and other irrational factors that make your attempt to force Musk's wealth accumulation into some real terms mainstream economics deal with difficult to believe?

Can we get (Score:2)

by Unpopular Opinions ( 6836218 )

Steve Jobs back? Like him or not, the best Apple days, products and innovations were done during his iron fists days. And he drove countless companies down this same path, to the point some are now better than current day Apple is.

Since he will not return, hope whoever is confirmed do more than just damage control and play catch up.

Re: (Score:3)

by commodore73 ( 967172 )

I can't possibly summarize everything that Jobs ever said, but here's one I read recently. I have no idea whether this is true or not or whether this strategy could work today.

THE “EMPTY TABLE PRINCIPLE”: How Steve Jobs Used Silence to Outsell Every Competitor

In 1997, Apple was weeks away from bankruptcy. The stock was crashing. Employees were quitting. The brand was considered dead.

So the board brought back Steve Jobs and his first act shocked everyone.

He walked into the product st

Re: (Score:2)

by tlhIngan ( 30335 )

That made sense if you saw the Apple product line which had dozens of computers at many different price points all with subtle variations all meant to satisfy some niche.

Jobs knew Apple could not sustain such a product line. Restaurants in trouble often have sprawling menus for the same reason - some small percentage of the customer base likes one menu item, and now the menu bloats to dozen pages with dozens of dishes on each.

The call to simplify was required because Apple had no business with dozens of var

Re: (Score:2)

by sg_oneill ( 159032 )

> Steve Jobs back? Like him or not, the best Apple days, products and innovations were done during his iron fists days. And he drove countless companies down this same path, to the point some are now better than current day Apple is.

> Since he will not return, hope whoever is confirmed do more than just damage control and play catch up.

Although Tim Cook has been a perfectly fine leader commercially (The man is a supply chain god, by all accounts), he's never had Job's innate sense for the market, consumer, and

Re: (Score:2)

by bussdriver ( 620565 )

Remember, the NSA got Apple's cooperation after Jobs stepped down. -snowden leak

Missing youth (Score:2)

by sonicmerlin ( 1505111 )

Pretty sure they need a young visionary, not an autistic gen X engineer

Godspeed, Tim Apple (Score:2)

by kriston ( 7886 )

Godspeed, Tim Apple!

--Donald Trump

Succession planning - Board responsibility 101. (Score:2)

by CommunityMember ( 6662188 )

All companies need some form of senior C-level (and especially CEO) succession planning (bus's happen). Those plans might change (the candidate(s) may end up being poached, or themselves end up being bus victims), but a board who does not have a plan deserves to be ousted as incompetent.

While the details were not fully disclosed for years, Berkshire Hathaway (considered a highly successful company) had a plan for Warren Buffet's replacement (should it be needed) for a long time before he decided to reti

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