Apple Tries Selling $230 iPhone Pocket 'Sock' (apple.com)
- Reference: 0180067980
- News link: https://entertainment.slashdot.org/story/25/11/13/2259255/apple-tries-selling-230-iphone-pocket-sock
- Source link: https://www.apple.com/ca/newsroom/2025/11/introducing-iphone-pocket-a-beautiful-way-to-wear-and-carry-iphone/
> Issey Miyake and Apple today [2]unveiled iPhone Pocket. Inspired by the concept of "a piece of cloth," its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. [3]iPhone Pocket can be worn in a variety of ways -- handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.
The "Long" sock variant comes in at only $229.95 and is available in three elegant colors: sapphire, cinnamon, and black. What do Slashdotters think of this very real product?
[1] https://slashdot.org/~dskoll
[2] https://www.apple.com/ca/newsroom/2025/11/introducing-iphone-pocket-a-beautiful-way-to-wear-and-carry-iphone/
[3] https://www.apple.com/shop/product/HS8R2ZM/A
Short AAPL (Score:2)
On the one hand, this tempts me to short Apple stock.
On the other hand, it's entirely possible that my sentiments are not widely shared and they'll make money off of this.
Re: Short AAPL (Score:1)
Why would you short? They're literally selling a 50c item for $150 - $230. There's literally no downside to them doing this....
Re: (Score:2)
The downside is the negative backlash.
Re: (Score:2)
It just seems like a dumb product idea. But you're right, if it sells, they'll make a lot on it.
Re: (Score:2)
It's a "knitted cell phone holder", plenty of them on Etsy. It's not a dumb idea by itself, only overpriced. As it is signed by a famous fashion designer, it's more ugly and less functional than normal ones, and sells for 10x the market price of such an item, but qualifies you into an exclusive club among your like-minded friends. It's like designer spectacles that are super awful bulky plastic and serve the purpose of letting everybody around see you afford branded products.
Re: (Score:2)
> They're literally selling a 50c item for $150 - $230.
It's nonsense to call this is "a 50 cent item".
A skein of a good quality yarn is gonna set you back several bucks.
Re: (Score:3)
On the other hand, it's entirely possible that my sentiments are not widely shared and they'll make money off of this.
How can they not make money off it? They can have a hundred of them in inventory for each one sold, and they'd still make a profit.
It's not just a sock! (Score:2, Insightful)
It's an iSock!!!
Good grief. The worst part is I know they're going to sell a bunch of 'em.
"It MUST be better... it's from Apple!" Blat.
Dup (Score:3)
[1]https://apple.slashdot.org/sto... [slashdot.org]
meh - whats 2 days ago....
[1] https://apple.slashdot.org/story/25/11/11/1533206/apples-230-iphone-sock
Re:Dup (Score:4, Funny)
Well, socks do usually come as a pair.
Already Covered (Score:2)
Now you own the pair! [1]https://apple.slashdot.org/sto... [slashdot.org]
[1] https://apple.slashdot.org/story/25/11/11/1533206/apples-230-iphone-sock
Apple has given iPhone a sock. (Score:4, Funny)
iPhone is FREEEEEEEEE!
Re: (Score:2)
OH! FINALLY!
Sheesh, it's taken me two freakin' days (and a dupe) to get your joke!
Re: (Score:2)
> iPhone is FREEEEEEEEE!
The one person who's been avoiding Harry Potter his entire life is probably like "A free iPhone when you buy a sock? Huh?"
April fools? (Score:1)
Or maybe this is just targeting fools.:p
Thieves will love it (Score:2)
Discreet pickpocket, the snip of a London-style moped grab. Whichever you prefer, the sock will be your favourite gadget this season. Just so you can suck those suckers who bought it a little bit more.
Re: Thieves will love it (Score:2)
or*
Why are ypu surprised? (Score:2)
This for (not even very rich) people who want fashion accessories.
Have you taken a look at hermes-branded stuff at apple? Or anything else that has a designers name mentioned?
This is just another useless apple bad -story.
What? (Score:2)
> What do Slashdotters think of this very real product?
I think BeauHD is a dipshit for posting this dupe
What does C stand for? (Score:2)
The C in Tim Cook stands for "Can't innovate anymore."
Re: What does C stand for? (Score:2)
After that golden statue I think it stands for something else
"Is that an iSock in your pocket" (Score:2)
...or are you just happy to see Siri?
Way long ago... (Score:2)
I remember, back in the day, buying (or being gifted) some iPod Socks. At $30 for a set of six, they seemed a bit overpriced... but they were occasionally handy to have.
I can't imagine why anyone would spend 6-8 times as much for a single sock - even one with a strap.
It is Apple (Score:2)
Paying a lot more than makes sense is part of the experience.
Have your grandmother knit you one (Score:2)
Lol. What a piece of garbage at that price.
For some yarn.
Idiocracy (Score:2)
Proof we are now living in the era of the Idiocracy
Shark (Score:1)
Jumped.
Re: (Score:1)
Apple, products marketed by a gay man for straight women.
Slow news day?
Re: (Score:2)
This will be cloned in China before they even ship it. Is it for sale on Aliexpress yet?
Re: (Score:2)
I think this actually for people who have too much money, regardless of their sexual orientation.