News: 0180046860

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Samsung Brings Generative AI-Powered Bixby To Its TVs (theverge.com)

(Tuesday November 11, 2025 @11:42AM (msmash) from the slop-in-the-living-room dept.)


Samsung is [1]rolling out new conversational AI across its 2025 TVs that lets users ask questions about what's on the screen and beyond it. From a report:

> First announced in September, the generative AI update is rolling out now with support for several languages. Vision AI Companion is based on an upgraded, generative AI-based version of Samsung's virtual assistant Bixby. Samsung suggests you can use it to ask questions about on-screen content -- what that actor is famous for, who painted that artwork, or what the final score was in a football game. It can go beyond that though, offering TV and movie recommendations along with cooking advice, travel tips, and local restaurant discovery.



[1] https://www.theverge.com/news/818355/samsung-tvs-bixby-generative-ai-conversational



Please don't make Bixby angry. (Score:1)

by Anonymous Coward

You wouldn't like it when it's angry.

AI tv? (Score:2)

by gary s ( 5206985 )

WHY? Just watch the show. Do you really need to ask questions about what your watching. HEY TV, tell me how lame this show is? DO you really need this or is it a solution looking for a problem.

Re: (Score:2)

by whoever57 ( 658626 )

> WHY?

Because "AI"!

That's all the justification needed until the possible AI implosion.

Re: (Score:2)

by Gilgaron ( 575091 )

I think it is for folks that keep their TVs on 24/7 and then it is more like a smart display/smart speaker. I have a Samsung TV and fridge, and noticed there's a notification thing on the TV. Clicked it and there was a note about the fridge door being left open too long a few days ago. (Yes I had hooked the fridge up to the internet because the app is the way to change the temperature of one of the zones, which I agree is questionable but yay cyber dystopia). For folks like me and presumably you that wa

Re: (Score:2)

by ArchieBunker ( 132337 )

People are that dumb and this is only going to accelerate the process. They ask the all knowing screen a dumb question and get back a slop answer. Slop really is the word of 2025.

Never gonna see it (Score:2)

by coofercat ( 719737 )

Never gonna see it, because I'm never gonna buy Samsung.

Repeat after me: Samsung can't do software. It has always been, and continues to be the worst part of the experience in any of their products. Shame, because otherwise some of their stuff is quite nice, but it's never coming in my house because it's a continual disappointment.

Re: (Score:2)

by king*jojo ( 9276931 )

> Never gonna see it, because I'm never gonna buy Samsung.

> Repeat after me: Samsung can't do software. It has always been, and continues to be the worst part of the experience in any of their products. Shame, because otherwise some of their stuff is quite nice, but it's never coming in my house because it's a continual disappointment.

You can get one of their hospitality televisions, it doesn't really have any software. You don't even have to connect it to the internet...

Re:Some introspection (Score:4, Insightful)

by nightflameauto ( 6607976 )

> I read this and was immediately skeptical. Why am I like this? What is it about AI that I find so off-putting?

We're being told constantly and continually that AI is going to replace us at our jobs. At the same time, we are being told that we need to use AI all day, every day, or we'll be left behind. Put those two things together, and you get the solidly reasoned impression that we're training AI to replace us. While at the same time being told that AI will soon do all our thinking for us. To free us from the burden of thinking, of working, of reading, of writing, of creating art, of having hopes, of having dreams, of living. Provide your data, then move out of the way fleshling. You are no longer relevant.

I have no idea why you'd find any of that off putting. Don't you want to sacrifice yourself for the AI future?

Telescreen (Score:2)

by nospam007 ( 722110 ) *

In 1984, the television isn’t really a “television” in our modern sense, it’s the telescreen, a two-way surveillance device.

It plays propaganda constantly, blasting news, slogans, and fitness routines, but it also watches the viewer.

Citizens can’t turn it off, only dim it, and it’s always observing for signs of disloyalty, facial expressions, tone of voice, hesitation.

Impervious to any and all of this. (Score:3)

by TigerPlish ( 174064 )

I don't even have a TV. I have a dumb projector. And a 7 foot screen, measured horizontally.

This setup doesn't even know what the internet is, let alone "AI".

And the day my apple TV device starts mouthing off to me in AI, it will find out just how close to a hockey puck it is in size and rough shape.

We make a stand now, or AI will become our unwelcome, unseen overlord.

I'll go you one better. Because of all the "AI"-powered surveillance, we will have created God. God in the sense that, paraphrasing from a song about a mythical entity:

He sees you when you're sleeping,

He knows when you're awake.

He knows if you've been bad or good....

"And Man created God in His own image."

Yep, we sure did. The best panopticon. Who's a good little panopticon? You are!

And dudes.. we keep feeding it for free.

Starve it. Poison it. Fill Slashdot, Reddit, and anywhere else that takes user posts as AI food and poison the fuck out of it, render it useless.

Re: (Score:1)

by challman1 ( 1647351 )

Yeah.... not interested. I watch TV to get away from technology (I/T guy here). I have a phone, tablet and laptops for using AI. I damn sure don't need nor want it in my TV nor do I need a Samsung account (Galaxy S24+ and Tab7+ and I only have a Samsung account out of curiosity; it's never been useful for me). Besides, I can get as good of a Vizio TV for half the price of a Samsung TV.

Why?? (Score:2)

by ScooterBill ( 599835 )

They keep pushing AI on everybody when I would prefer they just make the devices easier to use.

Instead it's just a way to deliver more ads and steer viewers to programs they want you to watch.

The most infuriating thing is to turn the TV on and all you see is new stuff to watch but the program you were watching yesterday is buried deep.

Re: (Score:2)

by bagofbeans ( 567926 )

> Vision AI is backed by Samsung's long-term commitment to consumers, offering seven years of free software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox.

Anyone else curious why a TV needs security updates?

[1]https://news.samsung.com/globa... [samsung.com]

[1] https://news.samsung.com/global/samsung-unveils-vision-ai-companion-at-ifa-2025-launching-a-new-era-of-ai-powered-displays

How about making a tv with good motion? (Score:2)

by Z80a ( 971949 )

One that don't get absolutely destroyed by my 20$ CRT TV in motion?

Enshitification (Score:3)

by flightmaker ( 1844046 )

TVs used to be pretty good.

My own Samsung TV was purchased in November 2008. It has inputs for antenna, 2 x SCART, 3 x HDMI, AV, VGA... it has both RCA analogue and digital optical audio outputs, the latter is connected to my new Marantz amplifier. I have Mordaunt-Short speakers and the sound quality is excellent.

The channel selection list is either all digital channels or a user selected subset. The channel selection is generally very responsive and easy to use compared to my GF's almost new Toshiba "smart" TV. I can scroll forward and pre-select programmes more than 24 hours in advance. If I wish to stream TV that also works beautifully using my Chromecast and Framework laptop running Debian Trixie.

In short, it does exactly what a customer needs it to do and nothing else.

Why the hell can't they just build TVs that do what the customer wants for the price they need to ask for profitability without pushing a load of shit into them?

Just don't hook it up to the Internet (Score:2)

by rsilvergun ( 571051 )

Seriously if you don't connect your TV to the internet all of this AI smart bullshit is irrelevant.

Honestly I have an old Vizio because I have old game consoles hooked up to it and they work surprisingly well because lots of people were still hooking up old game consoles to flat panels back in the day. I'm not trying to recreate moment 37 of evo or 1ccing Mushihime-sama so a frame or two of lag isn't noticeable to me.

Reason: ads (Score:2)

by peppepz ( 1311345 )

Companies have been successful in pushing lawmakers to give them privacy law bypasses for AI usage, and of course they will exploit AI everywhere they can for harvesting even more data from the customer.

I'd give my right arm to be ambidextrous.