43% of Gen Z Prefer YouTube and TikTok To Traditional TV and Streaming (variety.com)
(Wednesday November 05, 2025 @05:50PM (BeauHD)
from the would-you-look-at-that dept.)
- Reference: 0179976494
- News link: https://entertainment.slashdot.org/story/25/11/05/2114212/43-of-gen-z-prefer-youtube-and-tiktok-to-traditional-tv-and-streaming
- Source link: https://variety.com/2025/tv/news/gen-z-youtube-tiktok-microdramas-1236569763/
A new Activate Consulting report reveals that 43% of Gen Z now [1]prefer YouTube and TikTok over traditional TV or paid streaming . With global media revenues surging and traditional TV viewership collapsing, the average person now spends over 13 hours a day consuming content across platforms, effectively living a "32-hour day" through multitasking. Variety reports:
> Per the same survey, the popularity of "microdramas" -- one of the latest trends on those platforms, consisting of 1-2 minute scripted episodes of an ongoing storyline -- has been increasing at a fast rate with 28 million U.S. adults (52% aged 18-34) reportedly watching that new form of content.
>
> Additional findings include projections for global internet and media revenue to increase by $388 billion by 2029, while average daily time spent streaming video will climb to 4 hours and 8 minutes as time spent watching traditional TV is set to collapse to just 1 hour and 17 minutes. Activate estimates that, as a result, streaming revenues (from ads and subscriptions) will grow 18-19% annually while traditional TV revenues will fall 4-6% year to year.
[1] https://variety.com/2025/tv/news/gen-z-youtube-tiktok-microdramas-1236569763/
> Per the same survey, the popularity of "microdramas" -- one of the latest trends on those platforms, consisting of 1-2 minute scripted episodes of an ongoing storyline -- has been increasing at a fast rate with 28 million U.S. adults (52% aged 18-34) reportedly watching that new form of content.
>
> Additional findings include projections for global internet and media revenue to increase by $388 billion by 2029, while average daily time spent streaming video will climb to 4 hours and 8 minutes as time spent watching traditional TV is set to collapse to just 1 hour and 17 minutes. Activate estimates that, as a result, streaming revenues (from ads and subscriptions) will grow 18-19% annually while traditional TV revenues will fall 4-6% year to year.
[1] https://variety.com/2025/tv/news/gen-z-youtube-tiktok-microdramas-1236569763/
Micro dramas and micro attention (Score:2)
From what I see daily, 2 minutes is about the amount of time that gen Z can focus for. And you wonder why they struggle at work.