Real Estate Is Entering Its AI Slop Era
- Reference: 0179886164
- News link: https://slashdot.org/story/25/10/27/2026202/real-estate-is-entering-its-ai-slop-era
- Source link:
> As you're hunting through real estate listings for a new home in Franklin, Tennessee, you come across a vertical video showing off expansive rooms featuring a four-poster bed, a fully stocked wine cellar, and a soaking tub. In the corner of the video, a smiling real estate agent narrates the walk-through of your dream home in a soothing tone. It looks perfect -- maybe a little too perfect. The catch? Everything in the video isAI-generated. The real property is completely empty, and the luxury furniture is a product of virtual staging. The realtor's voice-over and expressions were born from text prompts. Even the camera's slow pan over each room is orchestrated by AI, because there was no actual video camera involved.
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> Any real estate agent can create "exactly that, at home, in minutes," says Alok Gupta, a former product manager at Facebook and software engineer at Snapchat who cofounded [1]AutoReel , an app that allows realtors to turn images from their property listings into videos. He said that between 500 and 1,000 new listing videos are being created with AutoReel every day, with realtors across the US and even in New Zealand and India using the technology to market thousands of properties. This is one of many AI tools, including more familiar ones like OpenAI's ChatGPT and Google's Gemini, that are [2]quickly reshaping the real estate industry into something that isn't necessarily, well, real .
"People that want to buy a house, they're going to make the largest investment of their lifetime," said Nathan Cool, a real estate photographer who runs an educational [3]YouTube channel . "They don't want to be fooled before they ever arrive."
[1] https://www.autoreelapp.com/
[2] https://www.wired.com/story/real-estate-is-entering-its-ai-slop-era/
[3] https://www.youtube.com/@NathanCoolPhoto
Serving suggestion? (Score:2)
Have food companies been using AI all these years when they put bluberries on top of cornflakes on the box but none in the box?
Re: (Score:1)
"a vertical video showing off expansive rooms"
Not many rooms in houses I am interested in expand to 9x16 format.
Video (Score:2)
> The real property is completely empty, and the luxury furniture is a product of virtual staging.
I... don't care? I'm going to look at the house in person anyways. If they aren't staging it in real life, it isn't going to look great. It's nice seeing how it might look on a video, but that's not how anyone is going to make their final decision.
Beyond just furniture... (Score:2)
I discovered a listing for a vacant lot where they had used AI to show what the lot would like if you were to build a house on it. The listing helpfully stated "House not included".
No idea if the house they showed would have met zoning requirements in the area, and I doubt the listing agent did either.
Renter mentality (Score:2)
Own your own property and you don't have to worry about any of this, at all.
Re: Renter mentality (Score:2)
ROI is too low. Better to invest that money elsewhere. And real estate is overpriced as it is
Re: (Score:2)
I just bought a house in March. Any listing where the home was already vacated (95% in my case) the listing was AI-augmented with furniture that would not exist when I went to tour the home.
This has nothing to do w/renting; it's everywhere.