A new book, by Wall Street Journal reporter Saabira Chaudhuri, traces how disposability [1]became a deliberate business strategy rather than an accidental consequence of modern commerce. The book, titled "Consumed: How Big Brands Got Us Hooked on Plastic," emerged from her reporting on how plastic bottles transformed bottled water from an occasional restaurant treat into an everyday staple.

Excerpts from a Bloomberg story: After World War II, the plastics industry made a conscious pivot. Lloyd Stouffer, an industry figure, openly said plastics should move from durable goods to disposables because companies make more money selling something a thousand times than once. The industry sold consumers on hygiene, convenience, modernity and easier household management. McDonald's dropped polystyrene clamshells in the late 1980s under activist pressure but simply swapped one single-use product for another.

Paper containers still cannot be recycled well once food soaks in. The old diaper-service model disappeared. Companies collected, washed and returned cloth diapers like the milkman, but plastics helped kill that business model. Chaudhuri argues companies built their businesses on disposability and will not change unless regulation forces everyone to move together. Executives admit that if they launch a reusable product but competitors do not, they lose market share and face shareholder backlash. Packaging standardization would improve recycling economics. Colored plastics like red shampoo bottles cannot be recycled in a closed loop and are down-cycled into gray products like pipes.



[1] https://www.bloomberg.com/news/articles/2025-10-10/how-plastic-goods-took-over-the-world-creating-a-throwaway-culture