News: 0179729050

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DC Comics Won't Support Generative AI: 'Not Now, Not Ever' (theverge.com)

(Thursday October 09, 2025 @05:22PM (msmash) from the drawing-a-line dept.)


An anonymous reader shares a report:

> DC Comics president and publisher Jim Lee said that the company " [1]will not support AI-generated storytelling or artwork ," assuring fans that its future will remain rooted in human creativity. "Not now, not ever, as long as [SVP, general manager] Anne DePies and I are in charge," Lee said during his panel at New York Comic Con on Wednesday, likening concerns around AI dominating future creative industries to the Millennium bug scare and NFT hype.

>

> "People have an instinctive reaction to what feels authentic. We recoil from what feels fake. That's why human creativity matters," said Lee. "AI doesn't dream. It doesn't feel. It doesn't make art. It aggregates it."



[1] https://www.theverge.com/news/797540/dc-comics-jim-lee-no-generative-ai-pledge



Yeah yeah... (Score:4, Funny)

by Rosco P. Coltrane ( 209368 )

I'm sure you won't if there's enough money to be made...

Re: (Score:3)

by gurps_npc ( 621217 )

They won't do it.

They will however buy a 90% stake in another company that will be pure AI.

More importantly, DC (and Marvel) is no longer the largest company in comics. That belongs to IDW Publishing (Teenage Mutant Ninja Turtles, Star Trek, Sonic the Hedgehog, Locke & Key and Godzilla)

Re: (Score:2)

by Kokuyo ( 549451 )

Did IDW Publishing grow or did the other suck long enough to lose relevance?

Re: (Score:3)

by haruchai ( 17472 )

> Did IDW Publishing grow or did the other suck long enough to lose relevance?

Por qué no los dos?

Re: (Score:2)

by JeffSh ( 71237 )

Marvel and DC focus their efforts on larger revenue streams, choosing to leave the smaller margin stuff like actual comic book publishing to other companies.

Re: (Score:2)

by Moridineas ( 213502 )

I don't know anything about comics, but according to Wikipedia ( [1]IDW [wikipedia.org]):

> It was founded in 1999 as the publishing division of Idea and Design Works, LLC (IDW) and is recognized as the fifth-largest comic book publisher in the United States, behind Marvel, DC, Dark Horse, and Image Comics

Wikipedia also links to [2]IDW Publishing States They Will Definitely Be Around For Another Year [bleedingcool.com]

So, it doesn't seem that rosy?

[1] https://en.wikipedia.org/wiki/IDW_Publishing

[2] https://bleedingcool.com/comics/idw-publishing-states-they-will-definitely-be-around-for-another-year/

Re: (Score:2)

by Local ID10T ( 790134 )

Today's headline: "Not now, not ever!"

...

Tomorrow's headline: "Now with AI!"

For now (Score:5, Informative)

by DrMrLordX ( 559371 )

Wizards of the Coast promised the same thing. Look at them now...

I don't think they actually will either (Score:2)

by rsilvergun ( 571051 )

If they start using generative ai and they get people used to comic books written by AI it's only a matter of time before the market is flooded with those comics.

It's become painfully obvious that the courts are not going to side with copyright holders with regards to generative AI.

Several court rulings have already ruled that it's all fair use because of reasons. The argument is usually that the tokens stored in the database are sufficiently different than the actual content.

Regardless of how yo

Even when a (Score:2)

by Tablizer ( 95088 )

...cheap, nimble, trendy AI-savvy upstart begins eating your lunch?

About half the population are not AI-haters, and I suspect the newer generation will just accept AI art as part of life.

(Fair? No. Reality, yes.)

Re: (Score:2)

by blackomegax ( 807080 )

I see you have watched "Exit through the gift shop"

Re: (Score:2)

by drinkypoo ( 153816 )

> The statement

(blah blah blah low effort AI bullshit)

Get fucked with your robot daddy

"Not now, not ever" (Score:2)

by Alypius ( 3606369 )

Looks like AI failed it's Oblivion persuasion check.

This will age like milk... (Score:3)

by MikeDataLink ( 536925 )

Backtracking in 3.. 2.. 1..

Given the Anthropic lawsuit (Score:2)

by whitroth ( 9367 )

They'd have trouble defending. And all past comic authors and artists would sue. Meanwhile, the "storylines" would go off the rails, and buyers would drop it for others.

Re: (Score:2)

by timeOday ( 582209 )

The Anthropic ruling was only against the use of pirated copies. For IP obtained legally and trained on, that was deemed fair use, as creating a model from it is "a highly transformative use." That includes books scanned into a database and then used for training, which seems particularly pertinent for making a comic book illustrator. If the output looks distinctly like any copyright comic, then I suppose it would not be sufficiently transformative in that case.

[1]https://www.authorsalliance.or... [authorsalliance.org]

[1] https://www.authorsalliance.org/2025/06/24/anthropic-wins-on-fair-use-for-training-its-llms-loses-on-building-a-central-library-of-pirated-books

To every Ph.D. there is an equal and opposite Ph.D.
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