Youtube's Biggest Star MrBeast Fears AI Could Impact 'Millions of Creators' After Sora Launch (fortune.com)
- Reference: 0179696528
- News link: https://news.slashdot.org/story/25/10/07/1913224/youtubes-biggest-star-mrbeast-fears-ai-could-impact-millions-of-creators-after-sora-launch
- Source link: https://fortune.com/2025/10/07/mrbeast-jimmy-donaldson-ai-scary-times-content-creators-sora/
> YouTube megastar Jimmy Donaldson, the creator behind the platform's biggest channel MrBeast, is worried [1]there are "scary times" ahead for the creator economy as AI video tools make it increasingly difficult to tell what is real.
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> "When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living.. scary times," Donaldson said on X on Sunday. Donaldson's concerns come on the heels of OpenAI's release of a Sora social media platform able to [2]AI generated short-form videos , including of individuals who "upload" themselves onto the app. Meta [3]launched its similar video-generating Vibes platform last month.
[1] https://fortune.com/2025/10/07/mrbeast-jimmy-donaldson-ai-scary-times-content-creators-sora/
[2] https://slashdot.org/story/25/09/29/1959236/openais-new-sora-video-generator-to-require-copyright-holders-to-opt-out
[3] https://tech.slashdot.org/story/25/09/26/1344237/meta-launches-vibes-an-endless-feed-of-ai-slop-for-your-viewing-displeasure
Everything will be good until (Score:2)
the slop overwhelms anything worth watching. And that point is fast approaching.
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Just because it is AI doesn't mean that it is slop. Currently almost all of it is, but if the content is good, what does it matter if the voice or person on screen is not real? Judge content for the content, not for how it is created. Same for recorded music vs live music. I hate live music, especially when it is a band I am intimately familiar with and love to the degree that I know every little riff and sound from the drum kit, even breathing and intonation from the singer matter and when it differs from
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Ah... so Van Halen, Manchester Orchestra and others are shitty bands... I just hate live music because it will never sound as good as the recorded music. I listen to music for the sound, not the show. Bands travel with fewer musicians that are typically on the recorded tracks. Many bands even overdub their own lead singer multiple times, completely impossible in a live environment and I hate the music when it doesn't sound EXACTLY like the music I fall in love with. That is not due to a bad band.
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I think 1970's Van Halen would have been amazing to see live.
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> Just because it is AI doesn't mean that it is slop. Currently almost all of it is, but if the content is good, what does it matter if the voice or person on screen is not real? Judge content for the content, not for how it is created. Same for recorded music vs live music. I hate live music, especially when it is a band I am intimately familiar with and love to the degree that I know every little riff and sound from the drum kit, even breathing and intonation from the singer matter and when it differs from what I know, it FEELS like a cheap cover band playing my fave songs, or maybe even AI doing it. It is about the content and the finished product. Yes, in the current state AI is horrible, but it doesn't have to be and it isnt the fault of AI itself. It is the people controlling it that put out the slop.
You must not have ever seen a truly great live band if you hate live music. Some manage to get nearly every subtlety right. Granted, in some cases the live performance is completely different, but so much more high energy than the studio that it's like meeting an old friend after they've dumped the boat anchor from their life and started dating an extra-supportive SO, got rid of the old Ford Pinto and started driving a new Lamborghini, and dropped two hundred pounds and now look like a super model. I can't
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For most bands the exact same sound from recorded is impossible because there are usually fewer musicians involved in the live act. Less or no backup singers. Recorded music frequently has overdubs of the lead singer basically singing their own backup. Patently impossible for live music. I don't go to see them play, I listen to the music. I couldn't care less about the visual aspect of a band.
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> For most bands the exact same sound from recorded is impossible because there are usually fewer musicians involved in the live act. Less or no backup singers. Recorded music frequently has overdubs of the lead singer basically singing their own backup. Patently impossible for live music. I don't go to see them play, I listen to the music. I couldn't care less about the visual aspect of a band.
We're extremely different people, I'll just say that. The energy of a live performance almost always trumps studio quality for me. I love studio quality, don't get me wrong, but I love live music more unless the band can't really play what they recorded. They're just different worlds, and to me live is almost always superior.
I don't think an llm (Score:2)
Can produce anything but slop. It's basically an incredibly fancy search engine. If you want a very specific piece of information it can be very good at finding it for you without you having the piece it together from multiple internet sources. With the obvious caveat that it doesn't care whether or not those sources are accurate or not.
But when it comes to putting together new things it's never going to be able to do anything terribly interesting because it's just cobbling together what it's already be
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> Currently almost all of it is, but if the content is good, what does it matter if the voice or person on screen is not real?
Because I absolutely cannot stand AI narration. The robotic intonation and improper pronunciation of things grates on me. Then you get to the content. Holy shit. Nothing like taking a topic that could be explained in 5 minutes, but the AI makes the video 15 minutes by repeating things or saying it in slightly different verbiage a dozen times. I mean, whatever, watch what you wanna watch. I, personally, want to stab myself in the ear whenever some AI garbage infiltrates my Youtube stream.
Make quality content (Score:2)
Then it does not matter. If it is just boobs, insane stunts, and hysterics, "AI" will probably do better anyways. Obviously, making quality content will not make you rich. But living reasonably off it is definitely possible.
If your content is overshadowed by AI... (Score:3)
I probably didn't want to see it in the first place. Too many people are desperate for attention.
Wipe out youtube creators? (Score:2)
Oh, oh no, I'd feel horrible if the advertisement-sphere of influencers slowed down. There are so few "content creators" doing anything other than shilling for brands now that it's hard to take any plea for their continued existence in the face of anything, even AI slop advertising, as anything other than the sound of one hand clapping. Those few creating legitimate content worth watching will continue, because they offer something unique. Those who just regurgitate ads or political topic du jour in their o
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I can see the value in practical "howto" videos, but I have known people in my life who are obsessed with watching crap. Their brains turned to mush in front of my eyes because of algorithms. I never understood the "influencer" economy, they seem like a waste of meat to me, and how they get money for it? I can't understand.
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The worst part is how they convince kids that Youtube influencer is somehow a valid career path. I've seen kids throw fits at their parents for not buying them every new trending item in whatever product category because it's ruining their chance to build their youtube channel's brand. It makes me feel like we turned some weird corner on priorities.
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Then... they are told that their income should be as investors. They should make income from passive investments. I saw a slashdot article about that. We may perhaps are raising a generation of kids where a large percentage think that they should just be advertisers, and passive investors. They skip the part where they need to learn skills, work, earn money, and invest. I hope it isn't a large percentage and that I am exaggerating. I also hope that we as a society can give our kids the opportunity
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> Then... they are told that their income should be as investors. They should make income from passive investments. I saw a slashdot article about that. We may perhaps are raising a generation of kids where a large percentage think that they should just be advertisers, and passive investors. They skip the part where they need to learn skills, work, earn money, and invest. I hope it isn't a large percentage and that I am exaggerating. I also hope that we as a society can give our kids the opportunity to learn skills, work, earn money, and invest.
I feel bad for most kids now. They're growing up in a world that's telling them their cars are going to drive themselves, and AI is going to take all the jobs, and the biosphere is going to be unlivable by the time they're adults. It must be an incredibly unhopeful time to grow up.
And nothing of value was lost ever after. (Score:2)
Thanks, Jimmy D. I was bummed out about AI stealing everyone's livelihood. But realizing that it is likely to steal your livelihood first really cheered me up.
Gen Look@Me (Score:4, Funny)
How dare AI come along and threaten Generation Narcissist.
Whatever will we do without professional attention whores being rewarded for attention whoring? Actually get back on track with human progress? Normal behavior in public again? Shame coming back into fashion? IRL coming back to life?
Oh, the humanity..
billionaire running scared (Score:2)
Oh man, Mr Beast might not be able to make another Billion with silly videos? My heart really goes out.
Big Content Problems (Score:2)
All I hear from Mr. Beast's complaint is that big content creators fear the democratization of content creation, which means content creation won't be pay-to-win as much any more.
Re: (Score:2)
Kurzgesagt released a much more compelling complaint about AI slop's impacts today: [1]https://www.youtube.com/watch?... [youtube.com]
[1] https://www.youtube.com/watch?v=_zfN9wnPvU0
He's trash and his audience are idiots (Score:2)
He essentially admits it
> "When AI videos are just as good as normal videos
No, they are just matching the quality of your shitty content. Not a high bar.
Out of touch (Score:2)
I must be really out of touch. I have never heard of this guy, or his channel name, until now. And I'm on YouTube and TikTok daily...
Its amazing (Score:2)
How this guys is the biggest youtube dude and I never see any of his stuff in my feed? I didn't even know he existed until all the back and forth about he was a fraud. I'm pretty sure I haven't missed much just from the few videos that I have seen linked. Having said that when AI starts putting up out videos. If I have no way of knowing if something is AI made I will probably stop watching them. I want my entertainment to be human made.
His episodes seem like they are AI generated (Score:4, Insightful)
Would you drink warm vomit for $100,000 to donate $1,000,000 to a bunch of blind kids so they can see again?
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If Mr Beast is peak YouTube, then bring on the AI already.
I should say that I watch plenty of content on YT, but most of it is small and mid-sized channels. The small ones do it as a hobby, the larger ones as a business, and I'd hate to see them disappear or lose their income. But it seems that this was already happening before the rise of AI slop, revenues getting squeezed or the algorithm playing them false.
Re: His episodes seem like they are AI generated (Score:2)
That's not nearly close enough. You forgot: all while being tied down to a bed full of fire ants for 30 days?
(There has to be the restrictive movement part. Jimmy and his viewers are obviously into BDSM.)
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> Would you drink warm vomit for $100,000 to donate $1,000,000 to a bunch of blind kids so they can see again?
Would you watch a kid count from 1 to 100,000 verbally for over twenty-three boring-ass hours?
Since that's one of the reasons Jimmy is a multi-millionaire today, I'd say it's par for the course.